Philipp Westermeyer

𝐀 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐟𝐨𝐫 𝐜𝐫𝐨𝐬𝐬-𝐦𝐞𝐝𝐢𝐚 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐡𝐚𝐬 𝐬𝐭𝐚𝐫𝐭𝐞𝐝❗ We’re thrilled to unveil #LIFT+, powered by our cutting-edge THX. panel 🎉! This groundbreaking innovation in cross-media measurement opens up a whole new era. 𝐖𝐡𝐚𝐭’𝐬 𝐧𝐞𝐰? With our new tech-enabled passive panel, we can maximize your multi-channel campaign impact because we know where your consumers are most receptive and track their real-time behaviour for maximum impact – 24/7 across all channels from out-of-home to audio content recognition and geolocation data to enable complete campaign impact measurement in a cookieless world 🌐❗ So, no more guesswork, no more crossing your fingers but full control of your multichannel campaign performance to make informed decisions immediately. 𝐂𝐮𝐫𝐢𝐨𝐮𝐬? Then, please join our webinar this Wednesday, June 5 (Webinar will be held in English): https://lnkd.in/griqfbXK. Any questions? Please reach out to: Yulia Kalner, Steffen Kutzner, Ruben van Aardenne and myself! 𝔸 𝕓𝕚𝕘, 𝕓𝕚𝕘 𝕥𝕙𝕒𝕟𝕜 𝕪𝕠𝕦 𝕥𝕠 𝕖𝕧𝕖𝕣𝕪𝕓𝕠𝕕𝕪 𝕚𝕟𝕧𝕠𝕝𝕧𝕖𝕕 𝕒𝕥 Kantar&MeMo² - #WeAreKantar ♥ #Insights #Marketing #Advertising #Multichannel Insights by Kantar, Consulting by Kantar, Kantar Media, Worldpanel by Kantar, Numerator, Blackwood Seven | Part of Kantar Group, Kantar IBOPE Media, Profiles by Kantar, Kantar Belgium

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This morning, Dirk Voigtländer and I presented ProSiebenSat.1 Media SE’s key financial results for the first quarter of 2024 and we can clearly say: Our strong start to the year shows that we are on the right track.   In 2023, we have set a new course both operationally and strategically. In the first quarter, we are now seeing the first clear effects of our efficiency measures with Group revenues increasing by 6% and adjusted EBITDA growing by 35% year-on-year. The advertising business, which is particularly important for us, is continuing to recover – especially #Joyn is growing strongly. This shows that our strategic focus on digital reach pays off. At the same time, the Commerce & Ventures segment once again recorded significant double-digit revenue growth. Verivox GmbH and flaconi in particular are performing strongly.  Even though the market and economic environment remains challenging, we are looking to 2024 with confidence and are therefore confirming our full-year outlook. We will continue to focus clearly on the strategically relevant business areas related to our Entertainment portfolio and continue our consistent management of costs and cash flows.   You can find more about our #Q1 financial performance on our website: https://lnkd.in/dqg2HY5q

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✨ #TikTok's Marketing potential: Learn winning strategies to reach your target audience and optimize your marketing efforts. Mark this masterclass with Simon F. Fröhlich in your calendar! AI SUMMIT Kitzbühel This week 🔵 13. & 14.06.24 🌐 ai-summit.at #technology #tiktok #AiKitz24 #AiSummit #AI

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🗣 Announcing our Cashwalk Premium Partner: SevenAccelerator SevenAccelerator is an early stage Venture Capital unit of ProSiebenSat.1 Media SE whose aim is to identify strong founders and startups at an early stage and help them to become category leaders in their segment through their media volume, as a sparring partner and through operational support. In their own words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 reasons why SevenAccelerator is the right investor for your startup:  1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Group. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup:  1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Wow ! Increase your funding chances and build lasting connections, no matter the event.    Connect with SevenAccelerator today !! ....... #Cashwalk #SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale

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Today, my partner Jakob and I had the privilege of attending the Hinterland of Things in Bielefeld, where I gained valuable insights from various thought leaders, including Martin Böhringer of Staffbase. Martin Böhringer addressed the pervasive issue of distrust in our society. According to him, distrust in politicians and media is a significant problem today. He highlighted a study indicating that many people are reluctant to work with colleagues holding different political views, which exacerbates workplace polarization. A study by Edelman found that only 19% of people would be willing to work with someone who disagrees with their point of view. Böhringer also noted that Thanksgiving dinners in the US are now an hour shorter when attendees have differing political affiliations, showcasing the impact of political division on personal relationships. Interestingly, despite this widespread distrust, people increasingly trust their CEOs more than ever before. According to the 2023 Edelman Trust Barometer, "my employer" is the only trusted institution among those who see their country as polarized. Böhringer emphasized the importance of focusing on topics that unify people rather than polarize them. He encouraged leaders to look forward and find solutions instead of attacking current positions and opinions. Attending this conference was a reminder of the power of trust and unity in driving positive change. Let’s strive to build more inclusive environments where diverse perspectives are valued and respected. #HinterlandOfThings #Leadership #Trust #Unity #Innovation #BusinessLeadership #Staffbase Feel free to engage and share your thoughts on how we can foster more trust and unity in our professional and personal lives!

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Welcome back our CCO and Managing Director Florian Weber as host jury member for #SevenVentures Pitch Day! Alongside Alexandra Szarmach from flaconi, Jason Modemann from Mawave, and two more jury members to be announced soon 😉, he will once again be choosing between our four incredible #PitchDay finalists on October 15th.    Florian brings a wealth of experience and insight to our #7VPD judging panel. His strategic vision and deep understanding of the media and investment landscape will be invaluable in identifying the next big ideas and B2C start-ups poised for success.     We caught up with Florian to get his thoughts on this year's SevenVentures Pitch Day and advice for aspiring start-ups:     Q: You've been on the Pitch Day jury for a number of years. What in your view is special about it?     A: For me, it's the immediate impact. The winning start-up will instantly tap into an incredible media prize, fueling their growth. This is truly transformative. It also opens doors to intensive support from SevenVentures, and potentially leads to future partnerships.     Q: Are there any trends or sectors that you are particularly excited about this year?     A: AI is creating a buzz, of course. I'm particularly excited about products and services with broad consumer appeal. Whether in digital health, food, or beyond, we're seeking innovations that leverage TV advertising to scale effectively.     Q: How do start-ups pitch their ideas most successfully at 7VPD?     A: Success lies in articulating your vision clearly and convincingly, even under pressure. Highlighting your business model and demonstrating how our mass-market media package can accelerate your growth are crucial. With a larger jury this year, diverse perspectives will undoubtedly lead to lively discussions!     Q: What do you want to see from the 7VPD 2024 winner at the New Com Summit this year?     A: Three things - scalable potential, a clear path to sustained growth and an exciting pitch!    Thanks, Flo! See you at the New Com Summit on October 15th.     Applications for SevenVentures Pitch Day 2024 will open soon. Stay tuned here and on sevenventures.com for more details.  #startups #innovation #entrepreneurship #pitchcompetition

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AI Plug and Play in the Cloud? I don't think so. Yesterday, at a Google Cloud event in Hamburg, I met innovative people, saw cool tech and ate fancy food. (Big thanks for the orga and great input!) But one thing stood out: the need for custom solutions. All the Out-of-the-Box Solutions I've seen so far (e.g. AWS, Google, OTC, NVIDIA etc.), required adjustments to work for our challenges. The takeaway: It's not just the newest model or well-connected framework. I think the key is people, who understand user needs and know how to implement tech to address them. 🗝️ Standard is good, tailored is better. ✅ General takeaways: 1. Understand End users because only specific needs and challenges can be solved with tailored solutions. 2. Know the latest tech, but doubt they'll solve problems easily. 3. Iterate to make mistakes early and often. At some point, less broken solutions can become the best solution. #CustomSolutions #ClientSuccess #Cloud

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Marketers always ask me about LiVE! Technologies AG and what is so special about "this app"? Well, it's not just an app - it's a unique ecosystem done for making your events unforgettable - not only for your fans or customers - but also for your CFO. Your CFO? Yes, as marketers struggle to really turn events into revenue machines and just pay money for their logo on beachflags, LiVE! gives you a tool to not only grow your customer base. It's designed to monetize your events - to win new partners & sponsors and generate higher engagement with never-seen-before digital customer experiences. You want to know more? Get in touch with me. #experiencemarketing #livemarketing

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The Berlin Fintech Event of the year is coming this week! 🚀 Who will be at FIBE Berlin this week? Sent me a DM and we'll meet for a coffee. ☕ Looking forward to a great Agenda with Ali Niknam Sana Marin Roger Berger Marc-Alexander Christ Eric Demuth Jennifer Adam Maja Göpel and many more. But why attend in general? #Networking holds immense importance in the #startup ecosystem for several reasons. Firstly, it provides access to vital resources such as funding, mentorship, skilled talent, and strategic partnerships. These connections can offer invaluable support and guidance, crucial for navigating the challenges of entrepreneurship. Secondly, networking facilitates #learning and #knowledge exchange. Engaging with fellow entrepreneurs and industry experts allows startups to gain insights, share experiences, and learn from each other's successes and failures. This collective wisdom accelerates growth and innovation. Lastly, networking opens doors to #newopportunities and #marketinsights. By connecting with potential customers, collaborators, and investors, startups can uncover market trends, validate their ideas, and explore potential #partnerships or distribution channels. So happy networking! #cleverpaid #berlin #fibe24

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As an AI fan, I didn't miss the opportunity to start a TikTok channel that's about artificially generated history stories. The quality is definitely worth seeing! Please take a look if you are also interested and, above all, fascinated by AI. Share and like are welcome 😉👍 #ai #aicontent #ki https://lnkd.in/dQQj6Ehm

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GPTs 2 Multi-Agents [1] - Can you increase B2B sales with an AI multi-agent concept?   FIRMENGRUPPE APPL is a company that produces color books. We sell our books to book publishers such as Klett or Gräfe und Unzer in Germany and the UK. As the markets are not growing, at least in Germany and the UK, we are facing tough market conditions. In order to maintain our production competence here in Germany, we have address markets within Europe. The challenge - we do not have the time to build up (and cannot find) the people to attack these markets.   On the other hand, we have been on a digitalization journey for four years now. This means that we have all internal information "at your fingertips" and we are collaborating in most departments. We started our GenAI journey in early 2023 when we launched the first version of "APPL-GPT", we call it Supporthub.   We learned that the problems lie in the adoption of the new technology, because people are not really quick to use the new things right away. So we reinvented our first version of Supporthub and gave it a new backend (more a very fast API first approach ;-) plugnpl.ai) and a lightning fast front end and we are progressing within getting more efficient within the different departments, so on the cost side we are doing well with GenAI.   But on the sales side? It is a struggle because we have never been used to doing "real" sales. But now we have to, we are aiming to at least sell up to 2 - 3 Mio. EUR more books in the next 12-18 months.   So what we figure is, we do it with AI and see if we can accomplish a multi-agent concept to sell more of our wonderful books in markets we have not adressed before. We have a great team and we will try the latest models and concepts to achieve this goal.   This will be the first post of a series - "GPTs 2 Multi-Agents". I will document our efforts or misssefforts as we go on this new journey. And we will see if we can reach our sales goals.   Like if you think we can make it.

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For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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"20 years from now, the rate of change will be 4x what it is now. Things will keep accelerating from there, and in 40 years, it will be 16x” - Michael Simmons I recently read a report by hubraum, the tech incubator of Deutsche Telekom, titled “Startups and Generative AI - Entering a New Era (2024).” According to the report, 93% of GenAI-focused startups target B2B customers, emphasizing the role of AI in automating established industries. We are experiencing rapid change. Sooner or later, we might see half of today's jobs disappear. It's a daunting prospect, bringing significant stress as change inherently challenges us as human beings. To navigate this change, we need to focus on continuous learning and adaptability. This is where a growth mindset comes into play. By fostering a growth mindset and staying agile, we can turn potential threats into opportunities for innovation and progress. Let's embrace the future with resilience and proactive learning. #AI #Startups #Innovation #FutureOfWork

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🌍 Excited to connect with fellow innovators and explore scalable business models. See you there! InnovaticGroup. Create the Future Now innovaticgroup.com #BornGlobalAcademy #GlobalExpansion #Innovation #Technology #Entrepreneurship #Investment #Networking #InnovaticGroup #BusinessGrowth #SustainableInnovation #BusinessAngels #VentureCapital #LPs #GPs #Innovation #DigitalRransformation #Digitalization #Startup #Scaleup

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How do we convert emotion into leads? At OMfinCon in Berlin, Lena Goller & me had the pleasure of presenting our unique funnel strategy to affiliate marketing leaders from Germany & abroad. Not only has the experience of speaking in front of a large audience been very cool, but we have also seen a huge interest in the background we shared on our unique conversion funnel. Most people don’t have a massive passion when it comes to #financial products, even though they have such a giant importance in their life. That’s why we combine this rather “dull” topic with plenty of emotion, particularly travel emotions! Of those of you who joined — how did you like the presentation? Was it useful? For everyone who wasn’t there — do you believe that #emotion actually leads to a higher #conversion? #OMfinCon #AffiliateMarketing #reisetopia

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Our pre-OMR event is scheduled ✅ On May 6, we will kick off the intensive online marketing days in Hamburg with a get-together in our Remazing office. What’s on the agenda? ✔️ The latest AI trends ✔️ Updates from Amazon ✔️ Interesting discussions with other brands Plus: ✔️ The legendary Don Jaime tacos ✔️ And the Remazing drinks menu 👉🏻 How to join? If you represent a brand, comment below or DM me. Can’t wait to see you there! #remazing #event #amazon #amazonmarketing

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Business-Branchenbuch.de revolutionizes the industry: No advertising for more focus on listed companies: This strategic decision was made to focus exclusively on the listed companies and to provide users with an uninterrupted experience. By eliminating advertising, users will no longer be distracted by intrusive content but can fully concentrate on the offers and information provided by the companies. Thus, the business directory also focuses on its positioning in the market as a comprehensive source of information about companies. After integrating job offers and vouchers through its own aggregators, Business-branchenbuch.de has significantly expanded its range. One of the important improvements is also the associated reduction in loading times. Without the need to load advertisements, users can now navigate through the business directory faster and more efficiently, leading to an overall improved user experience. "At Business-Branchenbuch.de, we are always striving to provide our users with the best possible experience and to offer companies an optimal presentation platform," said Managing Director Olaf Brenn. "The abolition of advertising on our platform is another step in this direction and underscores our commitment to quality and user-friendliness. The decision also affects the complete network."

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🚀 Exciting news! Our new marketing campaign is here, highlighting how easy it is to purchase cryptocurrencies with Cryptonow. It's even simpler than overcoming everyday challenges. ☝️ As Bitcoin's price rises and the upcoming Halving event approaches, accessing cryptocurrencies remains a challenge for many. Our campaign aims to shift this perception and showcase the straightforward process of buying crypto. NORD DDB developed the concept "Easier than", focusing on everyday small challenges we all face. With clear messaging, we emphasize Cryptonow's user-friendliness. FORWARD ensures our ads reach the right audience: Screens at busy train stations greet commuters with "Easier than finding a seat on the train." In cinemas, our posters proclaim "Easier than choosing snacks." More efforts include tram window stickers with "Easier than not missing your stop" as well as contextually relevant banners in digital media. Read the full article here in Werbewoche 👇 https://lnkd.in/dJvJ5YW7 #Cryptonow #Bitcoin #Halving #Werbewoche

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