Noah Norenberg

New quarter - new round of *Brand Charts* 🥁 🔥 Get excited for the reveal of the Storyclash Brand Charts - Q2 🔥 Let's have a look at which brands rocked the creator sphere in Germany in the last 3 months and were mentioned the most on socials by influencers. Time period: April 1st - June 30th Country: Germany Platforms: Instagram, TikTok, and YouTube Huge congratulations to the winners of Q2: - Beauty: MANIKO Nails GmbH The at-home manicures from Maniko Nails are an audience favorite. Maniko Nails rose to the top in this quarter's charts with +14% mentions in comparison to the previous quarter - a great achievement! - Fashion: Trendyol Group The leader in the fashion space Trendyol has once again proved its success and placed first with an incredible +30k mentions over the past 3 months - we applaud you guys! - Health: BEARS WITH BENEFITS® The yummy vitamins from BEARS WITH BENEFITS are (literally) in everyone's mouth, and by far leading the Health Brand Charts. With +5% in creator mentions they are keeping the pole position - kudos! - Nutrition: Prozis A familiar face on first place in the Nutrition Brand Charts: Prozis, the supplement and sports nutrition brand, is once again #1 with ESN coming in as a close second - amazing performance! - Home & Living: Westwing Interior dreams come true with Westwing, the best performing brand in the category Home & Living. With almost 7k mentions in the last quarter, Westwing leaves the competition behind - time to celebrate! - Best Brands in Germany: Trendyol Group, Prozis, and ESN rule the creator game. They are at the top of the Brand Charts Germany - congratulations from the Storyclash Team! Don't forget to check out our blog for the Brand Charts of Q1 and stay tuned for the next edition of Brand Charts Q3. 😊

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🗣 Announcing our Cashwalk Premium Partner: SevenAccelerator SevenAccelerator is an early stage Venture Capital unit of ProSiebenSat.1 Media SE whose aim is to identify strong founders and startups at an early stage and help them to become category leaders in their segment through their media volume, as a sparring partner and through operational support. In their own words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 reasons why SevenAccelerator is the right investor for your startup:  1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Group. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup:  1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Wow ! Increase your funding chances and build lasting connections, no matter the event.    Connect with SevenAccelerator today !! ....... #Cashwalk #SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale

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How should brands evolve their approach to attract younger generations? Lena Grundhoefer z₃ is not only a "Future-proof marketing consultant" but also a #GenZ entrepreneur herself – the founder of ZEITGEIST Labs. In this clip, she dishes on where both B2C and B2B brands should focus right now. Spoiler Alert: Email marketing is still SUPER important. --- #GenAlpha #Marketing #BrandStrategy #B2B #B2C

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💻 𝗖𝗼𝘄𝗼𝗿𝗸𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗥𝗲𝗺𝗼𝘁𝗲 𝗪𝗼𝗿𝗸 𝗗𝗶𝗹𝗲𝗺𝗺𝗮! Are you tired of working from your dining table, missing out on office camaraderie, and struggling with distractions at home? Gewerkschaftshaus coworking spaces have got you covered! 🤝 Coworking is like a carpool for your workspace, where you share a communal space with fellow freelancers, remote employees, and entrepreneurs. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗶𝘁'𝘀 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗿𝗲𝗺𝗼𝘁𝗲 𝘄𝗼𝗿𝗸𝗲𝗿𝘀: ⭕️ Pay for What You Use: No need to rent a spacious office that you don't fully utilize. Coworking offers flexible options, from hot desks to private cabins, so you only pay for the space you need. ⭕️ Exceptional Customer Service: Coworking managers are dedicated to creating a productive and supportive work environment, taking care of all your business needs, from IT support to organizing events. ⭕️ Amenities Galore: Complimentary stationery, tea/coffee, meeting room hours, and sometimes even additional services like SaaS tools, HR support, and fitness classes. ☕ Benefits of Coworking for Remote Workers: ✅ Increased Productivity: Coworking spaces provide a structured and professional work environment, free from distractions, to help you stay focused and productive. ✅ Networking Opportunities: Connect with like-minded professionals, collaborate on projects, and expand your business network through regular events and social gatherings. ✅ Improved Work-Life Balance: Separate your work and home life by having a dedicated workspace outside of your home, reducing stress and improving your overall well-being. Ready to find your ideal coworking spot? 🔍 🚀 Google "Coworking Spaces Near Me" or reach out to coworking aggregators for personalized recommendations. Visit spaces in person or take advantage of free trial experiences to find the perfect fit. 📍 Check out the top coworking space in Delhi : Ideal Development Contact Ideal Development and discover how ourwe can help you grow. Visit 𝘄𝘄𝘄.𝗶𝗱𝗲𝗮𝗹𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁.𝗶𝗻 or call +𝟗𝟏-𝟖𝟐𝟎𝟎𝟖𝟖𝟗𝟓𝟑𝟕 to learn more. #Coworking #RemoteWorkSolutions #FlexibleWorkspaces #ProductivityBoost #CommunityOverCompetition

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Welcome back our CCO and Managing Director Florian Weber as host jury member for #SevenVentures Pitch Day! Alongside Alexandra Szarmach from flaconi, Jason Modemann from Mawave, and two more jury members to be announced soon 😉, he will once again be choosing between our four incredible #PitchDay finalists on October 15th.    Florian brings a wealth of experience and insight to our #7VPD judging panel. His strategic vision and deep understanding of the media and investment landscape will be invaluable in identifying the next big ideas and B2C start-ups poised for success.     We caught up with Florian to get his thoughts on this year's SevenVentures Pitch Day and advice for aspiring start-ups:     Q: You've been on the Pitch Day jury for a number of years. What in your view is special about it?     A: For me, it's the immediate impact. The winning start-up will instantly tap into an incredible media prize, fueling their growth. This is truly transformative. It also opens doors to intensive support from SevenVentures, and potentially leads to future partnerships.     Q: Are there any trends or sectors that you are particularly excited about this year?     A: AI is creating a buzz, of course. I'm particularly excited about products and services with broad consumer appeal. Whether in digital health, food, or beyond, we're seeking innovations that leverage TV advertising to scale effectively.     Q: How do start-ups pitch their ideas most successfully at 7VPD?     A: Success lies in articulating your vision clearly and convincingly, even under pressure. Highlighting your business model and demonstrating how our mass-market media package can accelerate your growth are crucial. With a larger jury this year, diverse perspectives will undoubtedly lead to lively discussions!     Q: What do you want to see from the 7VPD 2024 winner at the New Com Summit this year?     A: Three things - scalable potential, a clear path to sustained growth and an exciting pitch!    Thanks, Flo! See you at the New Com Summit on October 15th.     Applications for SevenVentures Pitch Day 2024 will open soon. Stay tuned here and on sevenventures.com for more details.  #startups #innovation #entrepreneurship #pitchcompetition

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🤖✨ How is Generative AI applied in Austrian companies? „KI Branchenradar: Marketing&Sales" by ADVANTAGE AI takes a closer look! 🚀💡 🔍 Andreas Lederer engaged in a survey with 117 experts in marketing&sales from Austrian pharmaceutical & health companies what their everyday lives with generative AI look like 📊 The survey covers questions such as 🚀 What are the most common applications of generative AI that have already been established? And how frequently is GenAI already used? 😊 How satisfied were the respondents with the most successful use cases and what specific advantages did they result from? 🔥Who drives AI implementation in companies, how is competence acquired? ⚙️And what about AI governance in companies: What rules are there in companies for AI application? 👉Link to full study in first comment 👀 Ulrike Fiona Domany-Funtan Michael Katzlberger Mateo Primorac, 马小欧 Marius-Constantin Dinu

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𝟱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗮𝗶𝗹𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘃𝗼𝗶𝗱! Our brand expert Simon Walter from Project A's operational team was a guest on the Digitale Optimisten podcast with Dr. Alexander Mrozek to discuss whether #startups underestimate the development of their #brand, what role founders' personal brands play, and what to do with the brand when pivoting. Here are Simon's 5 things that startups typically do wrong when building brands: 1️⃣ Ignoring the brand and not taking care of it. 2️⃣ Jumping too short and only seeing the brand as a marketing tool. 3️⃣ Wait too long and start building the brand too late. 4️⃣ Following the classic brand theory and refusing to face the startup reality. 5️⃣ Not using crisis as an opportunity to strengthen the brand Tune in here (German): https://lnkd.in/eE3yjDTE

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Behind-the-scenes moments from my latest campaign with EnBW #LadepowerFürAlle . You might not know this, but I've always had a hidden passion for karaoke. 🎤 And this campaign took it to the next level with singing lessons! 😅 I often enjoy trying new things that allow me to step out of my comfort zone. Trying new things isn't just fun; it's also incredibly beneficial. Learning new skills can boost your brain's pathways, helping you stay sharp and adaptable—which is super important for me in the VC and business world. And speaking of staying adaptable, EnBW has been named Germany's best e-mobility provider for the 5th year in a row! Their HyperNetz is a game-changer, offering quick charging up to 100 km in just 5 minutes at over 600,000 charging points across 17 European countries. This means you can spend less time waiting and more time doing what you love, like practising your new skill. What's the most surprising skill or hobby you've picked up recently? Share your stories in the comments! 👇 EnBW Energie Baden-Württemberg AG #LadepowerFürAlle #EMobility #Sustainability #Innovation

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TikTok's Long-Form Offensive: Will TikTok Become the New Netflix? 🎬 TikTok is extending its video lengths to up to 30 minutes! A game-changer? Our experts, Marie-Josephine Ludewig and Lina Arnold, were quoted in the OMR article "TikTok's Long-Form Offensive: Serious Competition for YouTube – or even Netflix?" and share their insights on this exciting development. 🙌 Their thoughts? 𝗧𝗿𝗲𝗻𝗱𝘀 𝗲𝗺𝗲𝗿𝗴𝗲 𝗳𝗿𝗼𝗺 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗻𝗲𝗲𝗱𝘀, and TikTok excels at understanding and responding to its users' needs. With a strong 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 including formats like GRWM, TikTok offers a passive viewing experience similar to a podcast, setting itself apart from conventionally fast-paced content. TikTok has long seen itself as a 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝘁𝗼 𝗡𝗲𝘁𝗳𝗹𝗶𝘅, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗶𝗸𝗲, as they pioneered the shift towards becoming an entertainment media platform. 🙌 What does this mean for brands? The ability to create longer content presents a great opportunity to deliver more detailed and valuable experiences for the audience, leading to increased engagement and longer interaction times. A big thank you to Tanja Karrasch for the wonderful conversation and Adil Sbai for your insights on this. Here you can find the article: https://lnkd.in/dKnXpJvv

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The Results – From 5 Concepts To Countless Possibilities When Daniel Kallhoff and I planned the social content production for mute-labs last summer, we faced an initial challenge. We asked ourselves: How do we manage to create the maximum output of one and a half days of production at a single location, while maintaining the highest possible quality and variety? 🥴 For us, the solution was this: We started by developing 5 concepts optimized for display as ads on Facebook and Instagram. The structure of these concepts was based on the classic AIDA framework, from a compelling hook at the beginning to a clear call-to-action at the end. In order to give us the opportunity for structured testing, variants were then added to each concept. At the bottom line, we were thereby able to serve different angles and target groups with just one adapted concept. Here is one version of a single concept at its raw state… #socialcontent #ads #production #cooperation

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𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐌𝐞𝐭𝐚 𝐀𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫, 𝐭𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐛𝐮𝐬𝐲 𝐭𝐡𝐞𝐬𝐞 𝐝𝐚𝐲𝐬 𝐜𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐮𝐩 𝐚𝐧𝐝 𝐫𝐞-𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. No? This implies that you might not be using (yet) Meta’s New Insight and Targeting options for Advantage+ Shopping Campaigns. Well, you should. It has been just a couple of weeks since Meta added new features to its Advantage + Shopping Campaigns, an automated marketing tool that encloses a suite of features that have already become a hit with Meta ad marketers. But with the two new features, Meta just upped the game for online sales! Now you can target people who've shown interest in your business but haven't purchased yet and re-engage interested audiences. This carousel post shows you how the New Insight options of Advantage+ Shopping Campaigns can help you gain valuable insights and boost business sales for your business. #metaads #socialmediamarketingtips #DigitalMarketing #facebookadscampaigns #InstagramAds #AdvantageShopping #metaadvantageshopping #metashoppingads #automatedadcampaigns #ecommercemarketing #retargetingads #Remarketing #customerengagement #warmaudiencemarketing #boostsales #MetaAdsUpdate #advantagetargeting #ecommerceconversion #facebookpost #instagram #instagrampost #reevadigital #linkedinpost

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➡️ REAL ESTATE FAQ No.105 - Why do I need a goal for my Content? That's a good question. Thank you very much. It's explained quite simply. If you want to generate Followers, you need Special Content. If you want to get Likes, you need different Content than for Followers. If you want to win Customers and earn Money, you need different Content again. So, if you know your goal and what you want to achieve, then you can produce the appropriate Content. That's logical, isn't it? #estateagent #estateagents #property #realestate #estateagency #propertymarket #onlinemarketing #immobilie _____ ➡️ More Revenue - Money in your Bank Account - through Online Marketing and Sales based on a clear Customer Journey for your Real Estate Business. https://lnkd.in/eCavcJ_Q ➡️ We are a UK based Digital Consulting Company who offers Business and Digital Strategy Consulting and Online Marketing Services specialised on Estate Agents and Real Estate Service Providers like Architects, Carpenters, Construction Companies, Designers, Electricians, Floor Layers, Gardeners and Landscapers, Heating Engineers, Home Stagers, Interior Decorators, Surveyors, Tilers, Valuers, etc. In other words all Professionals related to the Real Estate Industry. We help you to:  ● Learn Online Marketing and Selling skills  ● Find new Premium Customers and Listings Online ● Learn how to scale your Offer and your Business Online ● Find the right Partners and Employees for your Business  ● Build internal Processes and Structures and digitalise them ➡️ How to get in contact with us? Go to our website, book your 15-minutes free-of-charge Introduction call that we can analyse your situation and see how we can help you ⬇️ https://lnkd.in/ebDkA4n9 

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#TikTok has quickly evolved to become one of the world’s most relevant social media platforms since its rebranding from musical.ly in 2018. Yet, most German DAX-corporations are still not engaging with their target groups on TikTok. Our latest research project explores how well German corporations are represented on the social media platform and which industries attract the greatest following. Did you know that only 40% of DAX-corporations are present on TikTok? This means most corporations miss out on a great opportunity to engage with various relevant target groups on TikTok, which has long since moved on from being exclusively composed of young users. The German companies that successfully managed to incorporate TikTok into their communication strategy currently primarily focus on topics of #employerbranding and product #marketing. The latter is a clear focus for consumer brands such as adidas and Volkswagen. VW even maintains two accounts for this on TikTok. Wolf-Dieter Rühl, Head of Research Services at UNICEPTA, was recently interviewed by Steffen Herrmann on our analysis. The article is featured in today’s issue of Frankfurter Rundschau. You can read more about our TikTok research (only available in German) here: https://lnkd.in/eSGCHNAr

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