Neil Heinisch

What a ride for Auctionata 👀 It's a tough reminder of how brutal the app market can be, especially for eCommerce. As an eCommerce software developer, I've seen firsthand how code errors can snowball as the app scales. #ecommerce #retail #webdevelopment #appdevelopment

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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📣🚨Google is extending its EU user consent policy for advertisers and publishers to users in Switzerland from 31 July 2024. What does this mean? Consent must be obtained from users in Switzerland for the use of 🍪 cookies and the collection and use of personal data for ad personalisation. This applies to all Google Ads and analytics products! 🇨🇭 Does this new requirement apply to you? As a Google Partner and Google Certified CMP, we have a dedicated page to help you with your specific compliance needs. Simply click here 👇 https://lnkd.in/d8m2PBNH #consentmanager #googleads #googleanalytics #switzerland #userconsent #dataprivacy #cookies

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Google vs. Facebook Ads in Germany: What is Better? The biggest factor I use to determine which advertising platform is better for a client is: 𝗧𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. For that, ask yourself these 3 questions: 1️⃣ Where does your audience spend their time? 2️⃣ Is your audience aware of your (type of) product or service? 3️⃣ How ready is your audience to buy? Some key considerations: - Almost everyone uses Google, but not everyone uses Facebook or Instagram. ↪ On the other hand, if your audience uses Facebook or Instagram, you might be able to target them more effectively there. - Google Ads are easiest when people are already actively looking for your type of product. ↪ On Meta, no one is really looking for a product; they are enjoying their free time. - On Meta, you have more possbilities to visually show your product than on Google Search. ↪ On Google, you can also advertise on YouTube and via Display ads. So if your audience is there, consider that as well. 𝗜𝗻 𝘁𝗵𝗲 𝗲𝗻𝗱, 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝘁𝗵𝗶𝘀: Google Ads are better if you have a product or service that people are already aware of and ready to buy. And you still have the option to expand from Google Search or Shopping to YouTube or Display ads. This way, you can also reach your audience in more visual ways. Meta Ads tend to work better than Google if your audience is made up of big Facebook/Instagram users and people do not search for or even know about your product yet. So, if you have a new type of product that has viral potential, Meta ads might be a gold mine.

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Would you like the same functionality for your website? https://lnkd.in/efA93tCW Let's build it together with Optimum7! Amazon's website design is a masterclass in strategic user engagement. From the moment you land, the prominent search bar prompts targeted searches, steering you toward a tailored shopping experience. Detailed filters, clear calls to action, and enticing upsells like warranties enhance your journey, boosting your satisfaction and Amazon’s profits. The end goal? To increase your average order volume and secure your loyalty as a long-term customer. #AmazonShopping #UserExperience #StrategicDesign #CustomerLoyalty #EcommerceSuccess #AmazonExperience #UserEngagement #EcommerceStrategy #OnlineShopping #SmartNavigation #CustomerExperience #RetailInnovation #DigitalMarketing #WebDesign #TechDrivenShopping #bigcommerce #shopify #volusion #miva #woocommerce #ecommercetips #duraninci #optimum7

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E-commerce in Germany and winning on Amazon have become more challenging, but achieving growth is still possible. One of my clients is driving over 2.5 x sales growth compared to last year through data analysis and a focus on fundamental pillars like assortment, content, performance marketing, SEO, pricing, and promotion. These growth strategies align with Amazon's own growth strategy: Amazon values joint business partnerships (JBPs) and seeks to be an integral part of brands' distribution and marketing strategies, fostering collaboration for brand and new product launches. Beauty, Healthcare & Wellness are key categories for Amazon, with increased investments and innovations to enhance accessibility and seamlessness for customers. Amazon is targeting a personalized shopping experience for a younger demographic, incorporating features like inspiration, personalization, and immersive experiences such as Virtual Try-On. Amazon remains an industry price follower, matching competitive prices to build shopper trust. Expect potential expansions of high-traffic events like the March 2024 Spring promotion, with a focus on dominating the gifting space in Q4 2024. Success on Amazon lies in understanding and leveraging these key strategies to drive growth and capture market opportunities. #Businessgrowth #Ecommerce #Dataanalysis #DigitalMarketing #businessbrandpeople

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Free crypto airdrops marketing magic or long-term strategy An airdrop is the distribution of cryptocurrency tokens or coins to users' wallets for free. It's often used to promote new projects or reward loyal users. Why do companies do airdrops? 1. Instant community: Airdrops create a ready-made group of token holders. 2. Awareness boost: It's like giving out free samples at a store. People talk about free stuff! 3. Network effect: More users can make a cryptocurrency more valuable. 4. Regulatory workarounds: Some use airdrops to distribute tokens without a formal ICO. 5. Market testing: It's a way to see how people react to a new token. How airdrops can affect a coin's future: → Price volatility: When airdrop tokens unlock, some people sell fast, causing price swings. → Community engagement: Airdrop recipients might become active users and supporters. → Market cap boost: More tokens in circulation can increase the project's total value. → Liquidity increase: More tokens often mean easier trading. Is it good for companies? Pros: → Quick way to get attention → Can create loyal users → Cheaper than traditional marketing Cons: → Some recipients only want free stuff → Can dilute token value if not done right → Might attract regulatory scrutiny Uniswap's 2020 airdrop gave users 400 UNI tokens each.  Some early recipients gained thousands of dollars in value! Airdrops are a gamble.  They can create buzz and a user base but success depends on the project's long-term value. What's your take?  Let me know in the comments !!

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Proof that traffic from outside your Google Ads target location still clicks on your ads. That means you are losing money daily on useless clicks. To make matters worse: - The click from Frankfurt comes via a suspicious proxy - The click from France comes in with an expired OS ClickPatrol.com marks these clicks as invalid via its API, giving you your money back in Google Ads. Want to start saving on your Ad Spend? ClickPatrol.com is here to save money and gain more insights. Start our 7-day free trial. #adspend #googleads #invalidtraffic

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Some of my favorite hooks: (Mostly for short-form videos that sell physical products) “My secret weapon is…” “This is already sold out…” “After I saw this {social media platform}…” “Don't buy this…” “The #1 recommended {product}...”  “This new {product}...” “This is how {famous person} does {interesting thing}...”  “Did you know…” First, sell the value of paying attention to the video. Then, sell the product. That’s how you create high-performing posts and ads. P.S. My UGC marketplace helps you find proven creators and get persuasive content made for affordable prices.  Hit the “visit my website” button to check it out.

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"𝗜 𝗵𝗮𝗱 𝗺𝘆 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗽𝗲𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝗯𝘆 30% 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵..." "My client saw a 2x increase in clicks using my Google Ads strategy..." Such claims circulate often here on LinkedIn. But here's what's usually missing from the real story : → The actual ROI from these clicks → The cost per conversion and the customer lifetime value → The long-term impact on overall business growth Avoid getting caught up in the numbers alone. It's not about spending less each month and getting more clicks. Focus on using your budget wisely to attract high-quality leads consistently. That's the real measure of success for the team at Digital Next, UK

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This is the easiest way to steal incumbents market share (As a B2B CEO) The tools required: 1. 2 Case Studies 2. LinkedIn. Every case study that you own can be repurposed dozens of times. 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀: Each case study will have multiple sections and you can then share this with your network in a multitude of different formats, such as: 1. Full Case Study 2. Result only 3. Process only 4. Fears to Joys 5. Testimonial You may not have the 10+ years of experience and reputation that your competitors may have, but you are: 1️⃣ Getting in front of your audience, every single day. 2️⃣ Showing up where your buyers hang out 3️⃣ Creating evergreen content for you and your brand 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝗮𝗺 𝘁𝗵𝗲 𝗶𝗻𝗰𝘂𝗺𝗯𝗲𝗻𝘁? You have decades of experience and a client list that matches. You have referrals on lock but we all know that as a channel can be unpredictable. 👉🏼 If you wait till 2025 to produce content that is shouting about you and your brand.... 🚨 IT IS SIMPLY TOO LATE 🚨 TLDR: LinkedIn for B2B companies is a land grab (for eyeballs of your audience). Don't sleep on it as a channel that will be vital to your strategy for the coming years. How many times do you share case studies?

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𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗱𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻? It's a different mindset from what most marketers are used to. Recently I chatted with Dave Gerhardt on the Exit Five podcast and one of the topics we covered was implementing Demand Gen in LinkedIn Ads. The goal of demand generation is not direct response (because rarely does a B2B sale happen on a single action), but instead to build "memory structures" with your target audience. 𝗛𝗼𝘄 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀: ➝ Use ads to distribute content ➝ Organize campaigns by the message you want to deliver ➝ Product, Social Proof, Thought Leadership, ... ➝ Focus on one big idea in each ad to make it memorable ➝ Point the reader to where they can learn more Ungating allows the reader to consume more content and self-educate -- but each click is also just as likely to bounce and never return. Think about how you can make ideas sticky, 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗼𝘂. Demand gen can be effective when done right (but it may not be right for everyone). Full episode link in the comments!

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I published an article on 𝐡𝐨𝐰 𝐄𝐄𝐀𝐓 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 𝐭𝐡𝐞 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 and how you can make Google perceive you as an expert.  𝐇𝐚𝐯𝐞 𝐟𝐮𝐧 𝐫𝐞𝐚𝐝𝐢𝐧𝐠!

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LI Feature Request - Saved Post Collections! Like and Share if you want this! -- Anyone on the LinkedIn product team, take a look at your % of traffic on mobile and then please elevate your "Save Post" feature to match Instagram. Use Case: Users and companies on LinkedIn share INCREDIBLY valuable content that we often want to go back and reference either when we have time or when we're back on Desktop. However, if you're following accounts that share A LOT of valuable insights (examples: Eddie Maalouf , Santosh Sharan , Clay , Instantly.ai , Sabastian Enges , Valuetainment , etc) you'd be saving content across ad strategies, cold email, website marketing, personal development, and news. That's a lot of variety for a default catch-all. Please give us the ability to create our own Save Folders and organize saved content in said folders! 🥺👉👈

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Transforming Healthcare Management with HubSpot: A Case Study on Berlin Heart Inc. Before our intervention, Berlin Heart struggled with a convoluted system managing crucial data across 12-20 non-cloud spreadsheets. Imagine updating a patient's birth date in five different spreadsheets post-travel—stressful, right? Enter HubSpot with Custom Objects. At Optidge, we leveraged HubSpot's versatility beyond its CRM capabilities to create a dynamic, cloud-based ecosystem tailored to Berlin Heart's unique needs. We designed a network of interconnected custom objects to seamlessly manage: 🏥 Hospitals & Staff Contacts 📅 Patient Information (compliant with HIPAA) 🛠️ Device Maintenance Schedules 📍 Device Locations & Patient-Device Connections 📧 Communication and Training Logs One standout custom object was for "pump changes," crucial for maintaining device efficacy. We connected this object across the system, allowing global visibility, timely updates, and automated reminders for maintenance—crucial for patient care continuity. Plus, let’s not forget the CRATES! Each device travels in a custom-tracked crate, ensuring safe and precise logistics. With HubSpot’s flexible architecture, Berlin Heart now enjoys real-time access to data, streamlined operations, and significantly reduced risk of errors—all accessible from anywhere in the world. Ready to revolutionize your data management system? Let me know how we can tailor HubSpot to your organization’s specific needs! #DigitalMarketing #HubSpot #HealthcareManagement #CRM #Innovation

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𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿-𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗙𝗥𝗘𝗘𝗕𝗜𝗘 𝗗𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄: 6-Part ChatGPT Course to Make You a Faster Email and SMS Marketer 👇 🔗 Join our newsletter via the link in the comment section. Part 1: Innovate with zero-party data collection methods Part 2: Craft compelling email campaigns using Empathy Mapping Part 3: Create scalable DTC survey strategies Part 4: Conduct in-depth DTC product performance analyses Part 5: Develop extensive DTC A/B testing frameworks Part 6: Enhance your DTC campaign evaluations Seize this opportunity to enhance your Email & SMS Marketing prowess with ChatGPT.

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Undocumented details on new customer goals in Pmax from Google Marketing Live! Google just announced a lot of new Pmax goals for new customers at Google Marketing Live. Their overall goal is to create a separate user journey for new and existing customers. For example, there will be promotions only for new customers and special prices for loyalty program customers. They are also testing internally if there could be individual assets just for new customers. It's a very interesting roadmap. I attended a roundtable in Dublin with the product lead for customer cycles and got a chance to ask a lot of detailed questions that are not documented anywhere. I wanted to share the answers, as some of them were unknown to me and others in the community. The first thing I asked was why there are so many unknowns when setting up new vs. existing customer tags in Google Ads and uploading existing customer lists, and not relying on cookies detection. The answer was that the unknowns are mostly unconsented users and iOS users. This is interesting because for iOS users, Google shifts out the Gclid that refers to both user and campaign data to GBraid and WBraid, which only refer to campaign-related data. We often see 30-40% unknowns even though best practices are followed. Another interesting answer is that the unknowns are treated in the algorithm as existing customers, which is useful to know. Google mentioned they would be testing if they could model the unknowns out. I then asked how important the new and existing customer variable in tags were for determining new and existing customers, as it is often limited in some platforms like Shopify, where the new pixel only provides data if users are logged in. The answer was very surprising! The parameter in the tag are mainly used to train the algorithm to verify that Google made the right prediction about whether it was a new customer. The determination happens already when a user enters the auction. My own interpretation of this is that the first-party existing customers list for customer match, in combination with enhanced conversion, is the most important signal for Google to determine if a customer is new or existing when they enter an auction. I asked if it would still work to have just two different conversion actions for new and existing customers and then update the value from the API if a customer is determined to be new or existing, as this provides a safer determination made by the customer's own backend data. The answer was that it would be the same, and the customer match list was the most important. So we will build into ProfitMetrics separate conversion actions now for new and existing customers in the coming month. These were very interesting and helpful answers from Google. I hope you can use the insights, and let me know if you have any questions.

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🇨🇭Consent Mode V2 going to Switzerland… Google: „From July 31, 2024, advertisers will be required to obtain Swiss users’ consent to the use of cookies or local storage, where legally required; and for the collection, sharing and use of personal data used for ads personalization. This is the existing requirement for European Economic Area (EEA) and UK users, and there is nothing changing about our requirements for these locations.” #ppc #sea #sem #digitalmarketing #google #gads

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