Michael Seeliger

The Results – From 5 Concepts To Countless Possibilities When Daniel Kallhoff and I planned the social content production for mute-labs last summer, we faced an initial challenge. We asked ourselves: How do we manage to create the maximum output of one and a half days of production at a single location, while maintaining the highest possible quality and variety? 🥴 For us, the solution was this: We started by developing 5 concepts optimized for display as ads on Facebook and Instagram. The structure of these concepts was based on the classic AIDA framework, from a compelling hook at the beginning to a clear call-to-action at the end. In order to give us the opportunity for structured testing, variants were then added to each concept. At the bottom line, we were thereby able to serve different angles and target groups with just one adapted concept. Here is one version of a single concept at its raw state… #socialcontent #ads #production #cooperation

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  𝗛𝗼𝘄 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝘁𝗶𝗺𝗲 𝗳𝗹𝗶𝗲𝘀... ⏳   It's been 5 months at roosi GmbH and what a fantastic journey it's been so far! A big thank you to all my colleagues for the warm welcome!   What have I been up to these past few months? After onboarding and writing my first articles and white papers, I've mainly been focusing on a new project called smart data worx - a collaboration between Oldenburgisch-Ostfriesischer Wasserverband (OOWV), AKDB, NIEDERSACHSEN WASSER Kooperations- und Dienstleistungsgesellschaft mbH and us at roosi GmbH. smart data worx targets key areas such as Water Resources Management, Climate Impact Adaptation, Geo Intelligence, Data Science and AI, Data Management and Analytics, as well as Smart City and IoT technologies. 🌍💡 There are 3 tools being developed currently: 𝘄𝗮𝘁𝗲𝗿 𝘀𝗽𝗼𝘁 𝟯𝟲𝟬: This tool transforms raw data into actionable insights using advanced technology and IoT sensors. It enables proactive, data-driven decisions for efficient water management and resource allocation. 𝗦𝘂𝗯𝘀𝘂𝗿𝗳𝗮𝗰𝗲𝗩𝗶𝗲𝘄𝗲𝗿: A comprehensive solution for advanced geological analysis and modelling. The latest version introduces semi-automated modelling and an expanded database for more accurate geological assessments. 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Helps communities, public services and businesses develop climate action plans. It connects and processes data for effective communication, contributing to economic development, social cohesion and quality of life.   For more information visit 👉 smartdataworx.com   At the moment, all our content is published in German, but we plan to publish English content in the future.   We appreciate every follow on LinkedIn: smart data worx 🙌

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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Unlock the full potential of your data in marketing and sales with the power of an impact map. 🎯 What do we need and for what? Define crucial data to hit your business goals, be it customer insights or market trends. 📍 What do we have and where's it from? Analyze your treasure trove, from web analytics to CRM insights. 🔍 What's missing and where can we find it? Bridge data gaps with fresh sources for informed decision-making. Develop campaigns that resonate, enhance customer journeys, and measure your triumphs with precision.

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𝐖𝐞 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐟𝐚𝐢𝐥𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐟𝐫𝐨𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. One of the biggest challenges faced by a young company is to be seen. That’s exactly why over time we experimented with a lot of different marketing ideas. Our craziest idea so far? To scale OUTFITTERY offline. The thought behind it was perfectly logical: we would open pop-up stores in strategic locations and scale our business not only online, but also offline. No sooner said than done. In 2015, we opened our very first (and so far, the only) OUTFITTERY pop-up store at Hamburg airport. 🛫 Even though we got a huge response and very positive feedback from customers, we decided to close our pop-up store after three months and haven’t opened any more stores since. What we realized is that offline isn’t our strength at all! While some retailers are very strong in stationary retailing, we had to admit that the operationalization of a physical store is a totally different ballgame to our purely online business model. It was clear to us that we wanted to continue to focus on our core competence as online players. But I don’t regret taking that step. This step showed us how strong we are in our online business. And to be quite honest, I still find the idea of OUTFITTERY stores pretty cool! 😎 What so-called ‘mistake’ taught you the most? 💬 #store #business #marketing #team #success

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For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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Top 8 excuses why product teams still don't utilize data and analytics to inform their decisions. In German we say "Wo ein Wille ist, ist auch ein Weg". Which translates to "Where there's a will, there's a way" -> Is this the proper English translation? I hear SO MANY "reasons" why product teams or whole companies don't even attempt to use data inform their decision-making. Most of them are excuses. Some of them are valid reasons. The 8 most common excuses I hear and my answer on how to get started nevertheless. What's missing? Which "reasons" do you hear? And what's your response to them? #productmanagement #prodmgmt #BCnoBSprodmgmt #productAnalytics #productMetrics  

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Customer Communication Goals 🌟 In the past few days, we've launched an old but gold new feature in customer communication: Back in Stock. And for this occasion our Head of CRM, Julia Piep, is happy to dive into this topic as well as to share some interesting insights from the CRM team with you today: I started at flaconi six years ago, back when there were just three of us in the CRM team. Now, we’re looking for our tenth team member – what a fantastic development! 🚀 Looking back at our achievements over the past few years, I’m thrilled to share some of our highlights: We've introduced an AI tool for a more targeted customer approach. Additionally, we’ve increased our campaign automation, such as our newly launched “back in stock” campaign and our customer lifecycle communication that now contributes a significant percentage of our CRM revenue of 56%. 💰 And last year, we made a big leap in gamification to boost engagement. 🎮 At flaconi, retaining our existing customers is vital and a key pillar of our strategy house and this means that even more exciting times and great projects are yet to come! But we're also gearing up for scalability to support international growth and supercharging our multi-channel communication  and loyalty actions. 📲 I can’t wait to look back in 1-2 years and see our progress. A big shoutout to my amazing team for these achievements and I am excited for us to grow even more together. #flaconi #ecommerce #crm #gamification

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🚀 Interested in Testing Your Product Org Fitness Level for Free? 🚀 Join us tonight at #pmfnight #meetup in #Berlin! We’re hosting an event with Blinkist and will run a LIVE FITNESS TEST with the crowd. We're officially full, but PM me if you want to join – I can free up some extra seats! When you sign up at a fitness studio, you usually do a test to assess your health. The trainer shows you the weak spots and guides you through exercises to get back in shape. Similarly, at Value Rebels, we've developed a comprehensive assessment to evaluate your product and tech organization's health. 📈 🚀 Our assessment covers #9dimensions and #49questions, rating on a scale from 1 to 5, to understand your maturity level and areas for improvement. P.S. If you can't make it, check out the article linked in the comments and follow the link – it’s free! 🆓🤑 #DigitalTransformation #ProductFitness #ValueRebels #TechInnovation #Leadership #BusinessGrowth

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💻 Want to improve the performance of your website with data-driven A/B testing? I am excited to share our latest blog post with you! I had the opportunity to write about how to generate data-driven and effective A/B testing hypotheses. This article will take you through the top 10 qualitative and quantitative sources you can use to create these hypotheses. 💡 👉 Curious to learn more? Click here: https://lnkd.in/ecxuKjQs #cro #customerexperience #abtesting #conversionrate #upreply

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'Walk the Wall' in Planning your S/4 Hana Cutover: I was first introduced to the concept of 'Walk the Wall' in 2024 during an S/4 Hana migration project in Germany. The request from the client was that our Cutover Team map out the high level Cutover Activities on a big wall, and invite all the teams to present their Cutover activities to the other teams in the project. This would allow for integration discussions, identifying risks, open topics, dependencies and optimization opportunities. Since my first 'Walk the Wall' - I repeated this process 6 times already in the last year. The reasons why 'Walk the Wall' is so helpful for refining the Cutover plan: 1. The Teams get the opportunity to present their Cutover tasks to other streams, thereby familiarizing themselves fully with the Cutover plan and their own responsibilities as a key element to the success of the Cutover. 2. When all teams get together and present their activities to other teams, this triggers important integration discussions - for example interface dependencies and opportunities for parallel activities 3. Teams get the opportunity to insert new activities into the plan or change the timing of tasks presented during the meeting, thereby optimizing the planning with alignment of all stakeholders I can highly recommend this exercise to any firm currently planning their S/4 migration to refine their Cutover planning.

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React is the Fact: Diversify or Die ☠ When I moved to Vienna, I quickly realized #VueJS jobs were scarce. 😕 So, I took a leap and learned #React. 📚 Diversity in skills isn't just a buzzword - it's a career saver! Ever faced a similar challenge? 💡 #WebDevelopment #CareerGrowth #CodingLife #TechSkills #JobMarket #AustrianTech #LearningJourney

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How #Mailchimp and #Shopify play the #CRM game: https://lnkd.in/dSR2nEKt #Highlight #Stories and their individual 2nd and 3rd-order effects: 1. Erosion of #consumer #trust in #brands   - 2nd order: Poor customer experiences across #channels & #touchpoints   - 3rd order: Brands need to improve #transparency, #data use, and seamless #omnichannel experiences 2. Desire for #personalized experiences using consumer data    - 2nd order: Need to collect more first-party data responsibly   - 3rd order: Requires strong value exchange & data transparency 3. Importance of customer experience but lack of investment   - 2nd order: Difficulty quantifying #ROI for #CX investments     - 3rd order: Work with specialists, build business cases 4. Consumer demand for #AI to improve shopping    - 2nd order: Only 15% of #businesses investing in first-party data   - 3rd order: Embrace testing/experimentation with new technologies 5. Need for seamless, unified experiences across channels   - 2nd order: Data silos prevent personalization at scale   - 3rd order: Unify data & design #holistic customer journeys #KeyMetrics (smallest to biggest): - 7% of #merchants plan meaningful CX investment - 15% of businesses investing in first-party data   - 27% of consumers trust brands less - 64% believe AI can improve shopping - 70% want data privacy assurances   - 86% say understanding CX is crucial #Recommendations from the Speaker: - Build trust via transparency and #responsible data use - Create value exchanges - give value for customer data - Unify data across channels for personalization   - Invest in customer experience, quantify ROI - Embrace testing and experimenting with new technologies like AI - Design holistic, seamless customer journeys across touchpoints #Funny Tidbits: - "Germany has 81 million #engineers" - describing systematic thinking - Suggesting an ugly website was so bad it seemed fake initially - Nike's generous 2-year return policy for amazing customer experience

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🌟 Grateful for the Recommendation! 🌟 I am thrilled to share a wonderful recommendation from Dennis Kluge, following our collaboration on a project for REWE one of Germany’s largest grocery chains. The custom URL shortener we developed had a significant impact on REWE Group’s marketing efforts by: 🔗 Streamlining the management of marketing links, making them easier to track and analyze. 📈 Enhancing customer engagement through the use of concise, memorable URLs and QR codes. 💡 Improving the overall workflow, allowing the marketing team to focus more on strategic initiatives. 🚀 Driving the success of marketing campaigns with a user-friendly tool that met our needs efficiently. Working with Dennis was an absolute pleasure. His leadership, clear vision, and unwavering support were instrumental in the success of this project. Dennis’s ability to foster a collaborative and innovative environment made every step of the project enjoyable and productive. I am proud of the difference we made and look forward to bringing the same level of dedication and innovation to future projects! #Recommendations #Gratitude #ProfessionalGrowth #CustomerEngagement #Innovation #MarketingSolutions #REWE #ProjectSuccess #Leadership #Teamwork #Laravel #OpenForWork #PHP

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In the realm of Agile Business Intelligence, we know the value of understanding these processes. The funnel isn't about forcing a path, but about providing insight into the diverse ways customers reach their decisions. Follow for more marketing strategies! #BusinessIntelligence #AgileBI #Agile

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What a ride for Auctionata 👀 It's a tough reminder of how brutal the app market can be, especially for eCommerce. As an eCommerce software developer, I've seen firsthand how code errors can snowball as the app scales. #ecommerce #retail #webdevelopment #appdevelopment

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We are live with our new website: www.metergrid.de I'm proud to have been a part of the Metergrid team for the past two months, pushing forward our vision of "Enabling access to green energy for everyone" Here’s what we’ve achieved. Successes since my onboarding: - More than 100% increase in leads in just two months - Website relaunch - Marketing restructuring - Optimization of performance and social ads campaigns - Workflow optimizations via HubSpot - Expansion of our content and editorial plans - New focus on lead generation and brand building - Enhanced content development on social media Highlights of our new website:: - Intuitive Navigation: Faster access to what you’re looking for. - Mobile Optimization: Perfect browsing experience, even on the go. - Detailed Product Information: Deep insights into our energy solutions. - Extended Content: More resources such as blog articles and expert opinions. A huge thanks to our agency partners Global Labs and Peyman Etedali, and to our internal team, especially Laura Frommhold and Dennis Adrian. Also, special thanks to our metergrid GmbH MDs & Co-Founders, Julian Schulz & Johannes Mewes, for their unwavering support right from the beginning! #Metergrid #GreenEnergy #WebsiteLaunch #DigitalTransformation #Teamwork #Innovation

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