Maria Cristina Donescu-Podzun

The #Consumption MINUTE 🛒 𝟭 𝗺𝗶𝗻𝘂𝘁𝗲 to scan evolutions & trends in consumer behavior in Europe. 🟡 With our Economist, Flavien Neuvy. 🟢 While households' purchasing power is a key issue, let’s focus on a market safe from the crisis: small appliances! 𝗦𝗲𝗲 𝘄𝗵𝗶𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗮𝗻𝗱 𝘄𝗵𝘆. #ConsumerTrends #EuropeanConsumers #SmallAppliances

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One of the five major CPG categories is personal care, in which ad spend increased slightly year over year, with the cosmetics and beauty market being the fastest-growing retail sector in 2023.* However, the term “personal care” has started to expand beyond just the person and to ... ... their pets. 🐾 Two-thirds of all U.S. households own at least one pet,* and stats from Bloomberg Intelligence predict the overall pet food market is on track to surge ahead 52 percent in just the next five years. Is your pet part of your personal care routine? 🐶🐹🐦 People budget for their pets, so advertisers are making room for inevitable pet care industry growth in the months to come. #CPG #AdSpend #USAdSpend #PetCare #PetSupplies #PersonalCare #AdSpendCategories #Advertising2024 #2024MarketPredictions

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We’re excited to continue our blog series in collaboration with Lebensmittel Zeitung, this time focusing on the packaging of shampoos and conditioners! Read the complete article here: 🔗 https://lnkd.in/dSkTv6vy In this comparison, we analyzed the packaging of ten products: Alpecin, Balea Professional Silberglanz, Balea Professional Ultimate Volume, Head & Shoulders, Langhaar Mädchen, Nature Box, Nivea Hyaluron, Pantene PRO-V, Plantur 39, and Syoss Men. 📊 We evaluated each brand across three critical dimensions: Performance, Sustainability, and Design. Here's a breakdown of our findings: Performance Winner: Nivea Hyaluron and Alpecin! 🏆 Both impress with their unique shapes that stand out on shelves and deliver top-notch performance. Sustainability Winner: Balea Professional Ultimate Volume! 🌱 The lightweight tube design and efficient volume reduction during disposal make it a standout. Design Winner: Nivea Hyaluron! ✨ Nivea captures attention with its unique packaging shape, clear USP emphasis, and strong brand presentation. Overall Winner: Nivea Hyaluron! 🏅 Scoring high in both performance and design, Nivea Hyaluron achieved an overall PAX of 880, outpacing Head & Shoulders and Pantene PRO-V. Balea Professional Silver Shine Shampoo's dispenser ranked last with 592.5 points, primarily due to poor sustainability and design scores. Conclusion from our CEO Christoph Waldau: “Nivea's bottle stands out for its excellent performance and design, especially in the design PAX. Conversely, the Balea dispenser’s low scores in sustainability and design place it at the bottom. However, the Balea tube leads in sustainability, thanks to its mono-material use, low weight, recyclability, and clear recycling communication. We also note that many manufacturers now use recycled materials from the yellow bag, making it a standard in the industry.” Stay tuned for more insights and trends in packaging innovation! #SustainablePackaging #PackagingInnovation #RetailPackaging #ShampooPackaging #BrandDesign #RecyclableMaterials Procter & Gamble Deutschland Dr. Wolff Group Langhaarmädchen Henkel Beiersdorf

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BAV Group's Brian Owens and Tanay Sharma unpack the relationship of brand purpose to leadership in the retail category. Check out his article on Path to Purchase Institute's website. And if you are attending National Association of Chain Drug Stores (NACDS) annual conference this year and want to learn more about what BAV Group can do you for your brand -- be sure to connect with Brian Owens or Vanessa Fuss who will be in attendance. #brandpurpose #branding #wearevml #nacds

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Gut microbiome and skin health: Are there opportunities for brands in this niche? Our Senior Brand Manager, Simon Murray gives his thoughts on the topic: “The gut skin axis is interesting due to the potential connection between gut health and skin conditions, such as acne and eczema and how supplements can be developed that target both at the same time. Research does suggest that some supplements, like probiotics and collagen, may be able to influence both gut and skin health. We already feel familiar with eating and drinking well, both for our insides and skin health, and the extension of that connection through supplements feels natural and like a step that consumers would be willing to take. The opportunities for brands lie in developing targeted skin concerns through gut health optimisation and it may be that personalised solutions work for both the gut and the skin”. A recent example of a brand that focuses on the gut-skin axis is You're Looking Well, who offer four feel-good supplement and skincare solutions aimed at skin, gut and sleep. The brand offers a harmonious range of hero products that deliver results from the inside out. Another example is Gallinée Microbiome Skincare who have developed supplements that contain probiotics and prebiotics. These supplements aim to support gut health whilst simultaneously improving the skin. Follow us for more insights from our team ✅ #gutskinaxis #skincarecommunity #microbiome

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With a turnover of €21.5 billion (2022), the skin care industry is not only a real powerhouse, but also bears great responsibility for progress of sustainability achievements in Europe. The partners of the Value of Beauty Alliance are committed to drive sustainability throughout their entire value chain.​ ​ That’s why companies like Value of Beauty Alliance member Beiersdorf are committed to sustainability to reduce their environmental impact constantly – while delivering high-quality skin care solutions. As one of only 12 companies worldwide, and with more than 21,000 companies evaluated, Beiersdorf received CDP’s Triple A rating in 2023 for the second consecutive year, underscoring its commitment to excellence in sustainability. ​ ​ With its Net Zero target for 2045, Beiersdorf has been taking a major step in its sustainability transformation. The target has been approved by the Science Based Targets Initiative (SBTi) – applying their very recent standards as one of the first companies worldwide. ​ ​ Watch this video to see more on how Beiersdorf is reducing its environmental footprint across its skin care portfolio.​ ​ To learn more about the members of the #ValueOfBeauty Alliance, visit: https://lnkd.in/dEUy35sY.

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@coty: another top line beat, mostly driven by Prestige/ Fine Fragances (but not only - cf details below) Under new CEO (appointed in September 2020), @Sue Nabi, Coty stock price multiplied by 3 (although from an all-time low & being still half of what it was post the P&G acquisition) Coty Q1 CY24 results summary (Q3 FY 2024) • NR: $ 1,385.6m • OSG: +10% • Gross Margin: 64.8%; +190 bps vs Q1 CY 23 • Adj. Operating Income%: 10.4%; +88.5 bps vs Q1 CY 23 Results by Division: • Prestige: $ 867.2m NR; OSG: +13%; Adj. Operating Income%: +17% (-600bps vs Q1 CY 2023) • Consumer Beauty: $ 518.4m NR; OSG: +6%; Adj. Operating Income%: -0.7% (+300bps vs Q1 CY 2023) Results by Regions: • Americas: $ 543.8m NR; OSG: +11% • Europe: $ 587.6m NR; OSG: +9% • Asia Pacific: $ 157.5m NR; OSG: +11% Analyst Consensus: Missed EPS and Beats Revenue for CL Q1 2024 (Q3 FY 2024) FY24 guidance: Raised • LFL revenue growth: high end of its prior guidance range of +9-11% • Adj. EBITDA %: upper of end of its previous guidance range of 10 to 30 basis points • Adjusted EPS: high end of the prior guidance range, implying strong growth at the upper end of the +16-25% guidance range 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #cpg #fmcg Coty L'Oréal The Estée Lauder Companies Inc. Beiersdorf Shiseido Interparfums Sue Nabi Laurent Serge Mercier Unilever Procter & Gamble Henkel https://lnkd.in/eCKRUrtH

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Are brands lifecycle getting shorter? This is a very interesting article Let’s start with a key fact: ‼️According to management consultancy McKinsey & Co., the life expectancy of an S&P 500 company in 1935 was 90 years. In 2010, it was 14 years! Andrew Ross, senior advisor and venture partner at XRC Ventures, stated that: “You need to get in earlier and be much more cognizant of the prices that you’re paying and your terminal value assumptions. Most important, you need to be more aggressive on portfolio management and resource allocation, including divestiture.” 10 investors give their POV in the article. ✅ODILE ROUJOL, Founding Partner, Fab Co-Creation Studio Ventures says that ‘The market is fragmented, and there are so many brands now. The ones that will stay for decades, if not centuries, are the ones fixing big problems with their products, making people feel they belong and offering a unique experience.’ I’m not in investor (yet) but I truly believe what she saying. Brands that capitalise on quick trends and opportunities will be most likely to disappear from retail and social. We’ve seen multiple celebrities and influencers brands come and go. They launch with no plans for the future or even a genuine POV on the category. ❗️One additional point brought in the article: younger consumers are less loyal to brands, they can bring brand to high success and then walk away… onto the next…💯 Today marketers and new brands are nothing but obsessed with GenZ (and soon Gen alpha), who are very fickle. Meanwhile Gen X is still kicking and living their best life, with higher level of disposable income, more brand loyalty… and yet that target continues to be overlooked by many beauty brands. 🤷🏾‍♀️ Yes sometimes, I feel very unseen and unheard by the beauty industry 😂 https://lnkd.in/e7d-UTab

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How can you tap into new opportunities in the beauty industry through social media insights? Learn how we used Talkwalker to conduct brand perception analysis and competitive intelligence to identify white space opportunities in Germany and the US, and how our beauty client used our insights to inform the marketing of their new skincare product. Click on the link to download the case study. 👇 https://lnkd.in/e2eGkZN #SocialListening #SentimentAnalysis #AudienceAnalysis #CompetitiveIntelligence

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#SkinEmpowerment advocates for a holistic approach to #skincare, emphasizing the intrinsic link between outer appearance and inner vitality. By embracing self-care rituals and fostering body awareness, it aims to cultivate a sense of empowerment and acceptance, promoting improved mental health and self-esteem. Check out our May #Trends and discover three skin empowering formulations: https://lnkd.in/eDzq2RCK     #activeingredients #skinhealth #skinscience #wellbeing 

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Calling all LinkedIn experts! 📣 Let's talk about textured hair consumers in market research. 📊 Are major research firms overlooking this crucial demographic? Is this lack of representation affecting your business or leaving you feeling unseen as a consumer? 🤔 Share your insights and experiences below! 👇🏽 Let's spark a conversation and drive change in the industry. #marketresearch #representationmatters #diversityandinclusion #texturedhair #Linkedinbeauty #Beautystandards #haircare #cosmetics #beautybrands

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In 2026, millennials and Gen Z will make up 75 percent of the purchasing power in the luxury market. But how do they feel? Why do they define luxury differently to their parents? Chief Marketing Officer Marko Jünemann asked them and got some surprising answers. For more than three years, Marko Jünemann has been responsible for marketing at Wempe, and he is now launching a purpose campaign that does not focus on the products. So, what is it all about then? 𝗔 𝘄𝗼𝗺𝗮𝗻 𝗲𝗻𝗷𝗼𝘆𝘀 𝗵𝗲𝗿 𝗺𝗲-𝘁𝗶𝗺𝗲 𝗶𝗻 𝗮 𝗹𝘂𝘅𝘂𝗿𝘆 𝗵𝗼𝘁𝗲𝗹, 𝗮 𝗺𝗮𝗻 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗻 𝗮 𝗺𝗼𝘁𝗼𝗿𝗰𝘆𝗰𝗹𝗲: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝗪𝗲𝗺𝗽𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗶𝘁𝘀𝗲𝗹𝗳 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗻𝗼𝘁 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘀𝗲𝗹𝗹 𝘄𝗮𝘁𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗷𝗲𝘄𝗲𝗹𝗿𝘆 𝗮𝗻𝘆𝗺𝗼𝗿𝗲? Of course we will. Our new brand campaign is primarily aimed at millennials and Generation Z, in other words people born after 1980. They have a different understanding of luxury than their parents, the product is no longer the main focus. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲? Young people are very self-determined and freedom-loving – they don't like to be categorized. For them, a luxury product is less a status symbol and more an expression of their individuality. A special watch or a fine piece of jewelry is a reflection of one's own personality for a certain period of time. At Wempe, we make this feeling tangible.  𝗦𝗼, 𝗱𝗼𝗲𝘀 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟰𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻 𝗳𝗶𝘁 𝗶𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲'𝘀 𝗮𝘁𝘁𝗶𝘁𝘂𝗱𝗲 𝘁𝗼 𝗹𝗶𝗳𝗲? We asked focus groups what young people associate with Wempe. Precisely because we have been an independent, family-run company for generations, people believe that we are better able to respond to individual needs than a large corporation. Tradition, craftsmanship and quality have always been important to us. The younger generations also identify with values such as respect, trust, cosmopolitanism, and empathy. 𝗔𝗿𝗲 𝗼𝗹𝗱𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗹𝗲𝘀𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗻𝗼𝘄? Of course not, on the contrary: we are observing that people born before the 1980s are increasingly aligning themselves with the preferences of younger people. Individuality and meaningfulness are also important to these generations. Ultimately, we all want to stay true to our personalities– and simply be ourselves. 

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Healthier alternative! Nicotine pouches are growing in popularity, but are they really safe? Smoke-free and flavored nicotine pouches, including the brand #Zyn, are becoming increasingly popular, especially among young people and on social media platforms like #TikTok. Tory Spindle a behavioral pharmacologist from Johns Hopkins Medicine has commented on the safety of these products. While they are often tobacco-free and contain fewer carcinogens compared to traditional tobacco products, they are not without risks. They can cause addiction, cardiovascular problems, gum damage, and nausea. Additionally, the variety of flavors and discreet usage make them particularly appealing to young people. Sales of these products have dramatically increased in recent years and are expected to generate significant revenue. However, with this rise comes growing concern over health risks and the long-term impact on users, especially youth. Discover a Healthier Alternative with +46 At +46, we believe there needs to be a healthier alternative in this rapidly growing market. Our products are designed with a focus on health and wellness, filled with vitamins, minerals, and caffeine instead of tobacco and nicotine. This makes them a better choice for those seeking an energy boost without the negative effects of nicotine. 🌿💪 Many people want to be part of the new normal – a healthier and more conscious lifestyle. With +46, you can enjoy the same convenience and flavor, but with ingredients that support your health and well-being. Our products offer a fresh taste and an energy kick that helps you stay focused and productive throughout the day. So why not be part of the new normal? Try +46 and experience the difference. Visit http://www.plus46.shop to learn more about our healthier alternatives and how we can be part of your new, healthy life. #Plus46 #HealthyAlternative #NicotinePouches #EnergyAllDay #BetterChoice #Health #FutureOfSnus #SpreadJoy #NewNormal #HealthyLifestyle #Usa #Sweden

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Start With Stuller ☕️: The hottest trend in the industry is breathing fresh life into fashion. Check it out in this season's Stuller Trend Report!

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Consumer & Sustainability Perceptions 2024: Western Europe Our Consumer & Sustainability Perceptions 2024 report is part of a series of reports that explores how consumers view beauty and sustainability around the globe. READ MORE >> https://lnkd.in/eNNqQEUd This report focuses on Germany and France. It includes consumer data and insights as well as highlights local beauty brands that are innovating in the beauty sustainability space. #Sustainability #BeautyTrends #ConsumerInsights #InnovativeBeauty

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The brand houses of VF, PVH, Deckers, Pentland, Kontoor, Amer, Wolverine and Boardriders featured in these insights own, or manage, a who’s who of global fashion and sports brands. Several weeks back I posted about the major sports brands and how their most popular sources of talent are each other (see link in comments). The brand houses are quite different: they barely recruit from each other. They do recruit from the major sports brands: Nike, adidas and lululemon are predictably the most popular. Despite the challenging trading conditions all these businesses have increased their total number of employees over the last year except for Boardriders (-3%) and Wolverine who were pretty close to flat. The rate of attrition varies from Kontoor at just 8% (great in any market conditions) to 17% for PVH. With the number of lay-off activities over the last year it’s not possible to draw any conclusions from this statistic about the impact of culture and leadership on employee retention. There is one notable absence from this list - Authentic Brands. After looking at the data for AB we concluded that recent acquisitions skewed the available data. Linkedin currently only makes it possible to link some of AB’s brands to the parent company and misses others that should be included for any insights on them to be meaningful. The data used for this analysis does not include part time employees but does full time store level employees. These will impact the data differently depending on the different proportions of direct operated retail (VF and PVH have much larger retail estates than Boardriders for example). See the bottom of the post for some key points on how this data was put together. Total Employee Trend FY23: 📶 VF +3%  📶 PVH +2% 📶 Deckers +15%  📶 Kontoor +5%  📶 Pentland Brands +1%  📶 Amer Sports +10% 📶 Boardriders -3% 📶 Wolverine +0.4% Attrition insights FY23: 🏃🏻‍♂️‍➡️ VF 13%  🏃🏻‍♂️‍➡️ PVH 17% 🏃🏻‍♂️‍➡️Deckers 9% 🏃🏻‍♂️‍➡️Kontoor 8% 🏃🏻‍♂️‍➡️Pentland Brands 13%  🏃🏻‍♂️‍➡️Amer Sports 10.5% 🏃🏻‍♂️‍➡️Boardriders 14% 🏃🏻‍♂️‍➡️Wolverine 14.5% (proportion of employees who left in last 12 months) Head to Head insights 🥊 PVH v Abercrombie +10 (for every one employee goes from PVH to Abercrombie, 19 go from Abercrombie to PVH)  🥊 PVH v Hunkemöller + 8  🥊 Deckers v Nike +14 🥊 Kontoor v Hanes Brands +6 * Source: Linkedin Talent Insights Note: this only tracks movements recorded on Linkedin, and only people who use the correct company for the role (sometimes folk add employer ‘entities’ that don't exist or aren't associated) Note: this is Global data Note: we only included full-time employees so it was not skewed by part-time retail employees Note: Where there were related businesses we included them i.e PVH and Calvin Klein / Tommy Hilfiger 

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💄 Want the latest trends and highlights on #personalcare products, developments, and innovations? Personal Care Insights has you covered. Read all the news on #skincare, #cosmetics and more!   Stay up to date with daily coverage in our #newsletter 👉🏽 https://lnkd.in/dcw8kx36   #beautyindustry

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BABOR BEAUTY GROUP reduces carbon emissions by 47% "Reducing our carbon emissions is the core objective of our sustainability strategy," says BABOR BEAUTY GROUP Co-CEO Horst Robertz. By 2025, the German family-owned company wants to effectively reduce its emissions by 50% compared to the baseline from the 2019 balance sheet. To achieve this goal, the sustainability team first compiled the carbon footprint (according to GHG Scope 1 - 3) and identified emission drivers. The company has been measuring these in a multi-award-winning, dashboard since 2020. In 2024, the company reached a major milestone: "We are currently at a 47% reduction. The fact that we have achieved this is a fantastic effort by the entire team," says Horst Robertz. "But we have to be honest: given the current state of technology, we cannot yet prevent all emissions." To compensate for these unavoidable emissions, the BABOR BEAUTY GROUP has looked intensively at alternatives and decided to work with the German AgriTech company Klim. The young company from Berlin pursues a vision for regenerative agriculture that binds carbon in soils and, at the same time, improves soil health and biodiversity. Klim Co-founder and CEO Dr. Robert Gerlach: "We are delighted to be working with the BABOR BEAUTY GROUP. Right from the start, we realized that their connection to nature and commitment to sustainable and responsible business was a perfect fit for us. The BABOR BEAUTY GROUP shows a remarkable commitment to regenerative agriculture, which is key to improving soil health, sequestering carbon, and increasing biodiversity in fields." Within the collaboration with Klim the BABOR BEAUTY GROUP now supports an area of healthy soil covering more than 5,000 soccer fields, which builds up humus and binds carbon in the long term. #BABORBEAUTYGROUP #sustainability

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