Lisa Schlegel

Is Your Brand Invisible Online? Let's Fix It Together in Germany! Woospot is now offering its powerful performance branding services to businesses in Germany. How You Benefit -Boost Brand Awareness: Reach new audiences across Germany. -Drive Measurable Results: Data-driven strategies for clear ROI. -🇩🇪 Expert Guidance: German market specialists craft your plan. Let's chat! Lass uns schreiben! Swathy Hari #WoospotGermany #PerformanceMarketing #GermanyMarketing #BrandAwareness #DigitalMarketing #GermanyBusiness #OnlineVisibility

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Unlock the potential of Google Ads with Pamela Wagner, directly from her session at WU Vienna! In this insightful tutorial, Pamela explains how to optimize Google Ads with advanced techniques that turn standard campaigns into high-performing assets. 🌟 Watch as she details the creation of call-out extensions and structured snippets, tools that enhance your ads with specific offers like "24-hour laundry turnaround" or "100% shopping security." Learn how to tailor these tools to resonate with your target audience effectively. 👉 Dive deeper as Pamela showcases how to set up and schedule promotion extensions, ensuring your campaigns run optimally during key shopping periods without constant oversight. This session is perfect for anyone aiming to leverage Google Ads for business growth—whether you're a student eager to learn digital marketing tactics or a professional refining your skills. 💡 Curious about how these strategies can be applied to your campaigns? Visit the link in our bio to discover how Ajala Digital can help you make the most of Google Ads, driving real results and business growth. #GoogleAds #DigitalMarketingEducation #WUVienna #PamelaWagner #AdStrategy #MarketingSuccess #LearnGoogleAds

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When we say data drives sales, we mean it. Discover how we boosted purchases by 5% using "merely" enhanced conversions. 👉 Berlin Brands Group faced challenges with their ads campaigns, struggling to track real-time conversions. 👉 By implementing enhanced conversions on their 70 (!) websites, we achieved more precise sales data matching while safeguarding user privacy. And guess what? And we've got a tutorial on how you can achieve it too! 1️⃣ First, gather the user information from the backend.  2️⃣ Second, push this user information into dataLayer object. 3️⃣ Third, read more on our website 🤭 👉 https://lnkd.in/gq6Na7Ww

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More than 100 marketing professionals will join us tomorrow to dive into a #cookielessfuture. 🍪 Did you save your spot? Get valuable insights from Google's Scott Friesen and our Tomas Salfischberger on how to prepare your digital marketing strategies for the demise of #thirdpartycookies. Find the registration link in the comments! #cookielessworld #privacysandbox #customerdata

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Both search term length and pre-purchase actions are increasing, according to Google. During the Google Marketing Live Keynote for 2024, Philipp Schindler shared that “in the last six months, Google searches with five or more words grew 1.5x as faster than shorter queries.” Google Think recently shared an article stating “60% of consumers are taking six or more actions before deciding to buy a brand or product that's new to them” explaining that in APAC markets, 49% of consumers “say they’re doing more research on purchases”. These trends could be a part of what's driving the increased specificity (and therefore average length) of search queries that Google is noticing. As consumers spend more time researching, their queries get more detailed therefore increasing the search query length. Our question: Will we see this trend fuelled by the rise of AI powered Search Answer Engines like Perplexity?

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🚀 It's time to elevate your LinkedIn game with LinkedIn Stack! 📊 Unlock deep audience insights and boost your brand perception with this brand new tool 💡 Early access members get exclusive discounts and content, plus the chance to shape its future through valuable feedback. 🔍 Dive into detailed analytics, gain follower insights, and craft killer marketing strategies all in one place. 🎯 Ready to supercharge your lead gen? Seamlessly connect LinkedIn Stack to your account and start harnessing game-changing insights! 💪 https://lnkd.in/dMPFcgEW #LinkedInStack #Analytics #MarketingStrategy #LeadGeneration

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55% of content marketers say that posting content frequently has improved their search rankings, according to Semrush. But many in-house marketing teams don't have the time or resources to create and publish more content. That's where outsourcing comes in. Working with external content writers is a quick and simple way to produce more content without adding more to your already busy day-to-day. Learn more about the latest essential B2B stats and what the most successful marketers are doing. Link in comments. ⬇️ #contentstrategy #contentmarketing #b2bsaas

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💡📈 Don't fall prey to common SEO pitfalls!! 💡📈 From keyword stuffing to duplicate content, and ignoring mobile optimisation to misusing keywords - each misstep can hurt your rankings and your customer's experience. Here's your go-to guide to steer clear of these issues and when to call in the SEO cavalry: https://bit.ly/3Uo2oD1 #SEO #DigitalMarketing #OnlinePresence

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What happens when many B2B companies don't get the marketing results they expect? "Let's spend more on ads." "Let's write more blog posts." "Let's start using TikTok." They often try quick fixes: Spending more, creating more, doing more. But this usually doesn't fix the real problems in marketing and growth. Remember this when things aren’t going well. Always go back to the basics that really impact your results, and usually, the main issue is with the basics: - Customers: Do we really understand what they need and want? - Product: Are we making sure our product makes our customers happy and gives them what they were promised? - Positioning: Is it clear to our target customers what makes us different and better? Do we see the market in a unique way? - Content: Is the stuff we’re sharing (both free and paid) showing our unique view and what our customers care about? - Reporting: Is our marketing really not working, or are we just looking at what our tracking tools show us? Before you try new marketing methods or spend more money. Look at these basic areas; they show where your strategy might be weak.

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Do you wonder what the future of content marketing holds and how AI fits into all of this? Then read our latest blog, which explains why AI-generated content tends to require extensive editing (preferably by a journalist) and comprehensive fact-checking. We also discuss how Google is cracking down on its use. Last, but by no means least, we reveal some of the instances where AI may prove useful in content marketing. Have you used AI-generated content? https://buff.ly/3U74SV9 #contentmarketing #digitalmarketing #AI

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Social search needs to be a part of your brand strategy and here's why. Join Marc Langenfeld and Miki Sim tomorrow morning at 8am ET to uncover why social search is a crucial part of marketing. You'll leave with actionable tips on how your brand can optimize search across social platforms and best practices to take your social search strategy to the next level. Ready to join us? We'll be LIVE on Linkedin. RSVP through the link in our comments! #Socialmedia #search #seo #socialsearch #strategy #brandmarketing

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🔍 Social search is a hot topic, yet remains an emerging marketing discipline. As #search becomes increasingly fragmented across various channels, consumers now have more options than ever for finding information. It's also seamlessly integrated into #social platform experiences. 👀 JOIN US TONIGHT AT 8PM SGT 👀 We will explore why social search is becoming the new standard for social #content and provide actionable steps on how brands can start optimizing for search across social platforms immediately. 🚀 RSVP HERE 🚀 https://lnkd.in/gpwhGg-t #social #search #socialmedia #marketing #platforms

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🔍🌐 Breaking News: Google Tightens EU Consent Rules for Customer Match Ads! 🔐🎯 Hello, LinkedIn Network! 👋 Are you leveraging Google's Customer Match ads in your marketing strategy? If yes, then there's an important update you should be aware of. Google has recently made some crucial changes to its EU consent rules for these ads. 🚀🔒 This move is a testament to Google's commitment to enhancing data privacy and ensuring a safer digital advertising environment. It's crucial for marketers, advertisers, and businesses to stay updated and adapt their strategies accordingly. 🌐💼 Understanding these changes can help your business continue to reach your target audience effectively while staying within the new guidelines. Let's dive into what this means for your marketing efforts and how you can adjust your strategy to stay ahead of the curve. 🎯💡 Stay tuned for more updates and feel free to share your thoughts on this development. Let's discuss how we can navigate this change together and create more meaningful, consent-based marketing strategies! 🗣️👥 #GoogleAds #DataPrivacy #DigitalMarketing #CustomerMatchAds #EUConsentRules #MarketingStrategy

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📢 Are you ready for 2 days of affiliate networking, performance trends and advertising insights? ThinkTank Berlin is the place where you can connect with us and learn from Ingo Renken how to: 🔗 Enhance your affiliate marketing activities;  🔍 Leverage the latest updates from AdPolice to combat deceptive tactics and ensure compliance. See you in Berlin! #ThinkTankBerlin2024 #AdPolice #AffiliateMarketing #DigitalAdvertising #LetsConnect 

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