Lea Robbert

The Results – From 5 Concepts To Countless Possibilities When Daniel Kallhoff and I planned the social content production for mute-labs last summer, we faced an initial challenge. We asked ourselves: How do we manage to create the maximum output of one and a half days of production at a single location, while maintaining the highest possible quality and variety? 🥴 For us, the solution was this: We started by developing 5 concepts optimized for display as ads on Facebook and Instagram. The structure of these concepts was based on the classic AIDA framework, from a compelling hook at the beginning to a clear call-to-action at the end. In order to give us the opportunity for structured testing, variants were then added to each concept. At the bottom line, we were thereby able to serve different angles and target groups with just one adapted concept. Here is one version of a single concept at its raw state… #socialcontent #ads #production #cooperation

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#Uber #Advertising: Die nächste Stufe von #RetailMedia: https://lnkd.in/dqnY7dgR a) #Highlight #Stories:   1. #UberEats advertising allows #restaurants to influence #food #purchase decisions when users are hungry and undecided (2nd order: increased #order variety and volume; 3rd order: more diverse restaurant #partnerships)   2. Uber is expanding to #retail #delivery, unlocking new advertising #verticals like #CPG #brands (2nd order: increased basket sizes; 3rd order: new r#evenue streams)   3. Uber envisions the car as the "next big living room" through in-car advertising and entertainment (2nd order: new ad inventory; 3rd order: changing #ConsumerBehavior in transient locations) b) #KeyMetrics:   1. 2 minutes of #user #attention per 20-minute Uber #ride   2. 8 hours per week for the average #American spent in a #car    3. Over 500,000 #advertising partners on the Uber #platform   4. Uber available in over 70 #countries    5. Over 150 million monthly active Uber users #globally c) #Recommendations:   1. Leverage Uber's first-party data for personalized, #ContextualAdvertising    2. Combine #branding & #awareness #ads during rides with transaction/conversion ads on Uber Eats   3. Invest in emerging "#mobility #media" ad offerings like in-car #tablets and journey #TVs d) Funny tidbits:   1. Recounting the "logout page" being a prime ad spot when checking #email via #web #browsers   2. Referencing being in #SouthAfrica recently and using Uber to get to vineyards   3. Joking about returning "home" to present in #German about advertising

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🌍 Success Factor Sustainability - "Erfolgsfaktor Nachhaltigkeit" in Finanz & Wirtschaft 🌍 On September 21, 2024, the renowned Finanz und Wirtschaft (FuW) newspaper will include a special supplement on the topic "Erfolgsfaktor Nachhaltigkeit". In a time when sustainable actions are not only an ethical obligation but also a crucial success factor for businesses, this supplement explores the latest trends and best practices in the financial and economic sectors. From green investments to sustainable business models – it highlights how companies can embrace sustainability to fulfill their environmental responsibilities while also securing long-term economic success. If you are interested in working with us, please feel free to contact me directly! #Sustainability #Finance #SuccessFactors #GreenFinance #Economy #FuW

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With OMR kicking off today I am sure there’ll be tons of post talking about all the inspiring talks and people everyone got to mingle with. I’ve never been to OMR. And I think going there would be my absolute nightmare. Too many people, too many things going on that get me overstimulated – not in a good way – and too much small talk where everyone just aims to position themselves in the brightest light possible. I remember when I had my first week for a music marketing agency back in London, back in the mid '00s. I was sent to a networking event on my own. My “task”? Come back with at least three business cards. I absolutely hated it. The forced pressure of meeting and talking to people? Not for me. I am fairly outgoing, but I also get overwhelmed and shy when it comes to large groups. This makes networking events a bit tricky for me. At the same time networking is crucial when you’re self-employed. So how to approach it? I’d love way smaller events to network, maybe even guided to facilitate connections. How about a digital coffee rotation where you meet one person at a time? I guess that makes me less of a rockstar, but the idea of fewer yet more sustainable connections gets me way more excited than being thrown in the ring for three days of forced networking. #omr #networking #freelance Photo by cottonbro studio from Pexels

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I have always admired friends or ex-colleagues who embarked on new adventures and started their own businesses.  I was always proud to see that they had the courage to go out on their own and pursue their ideas. And when I had the chance, I tried to support them in my own small way by doing some of the things on this list. Years later, now that I have my own company and my own onlineshop, I realise how important these small gestures are. At the time, I had no idea how much work there is in running your own business and how many things you have to think about, reconsider and reprioritise almost every day. But it is exciting, satisfying, fun and you feel great when you complete a huge task that you thought would never be possible just a few months before. It feels good when you get a thank you note from your customers. It is inspiring when someone gives you feedback or suggestions and you suddenly start to see things from a different perspective. A few days ago I received a call from a company about a possible partnership. During the call it turned out that my contact had been provided by a satisfied customer who thought our two companies could work well together. I’ve learned that this journey is all about perseverance, support from those around you, and those unexpected opportunities that pop up when you least expect them. Never underestimate the value of a strong network. Together, we can achieve remarkable things. #Entrepreneurship #SmallBusiness #BusinessGrowth #Networking #CustomerSuccess #Innovation #Leadership #StartUpLife #Inspiration #BusinessJourney

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We - Patricia Klug-Kastirr James Bannister Corona Bergler - and so many more are happy about our "Co-Pilots" for so many years now! Thanks a ton Lisa Nöth and Team! See you at the Google Cloud Summits!! :-) “With Google the enjoyment of work is changing” - says Lisa Nöth, Head of Partner Alliances at CLOUDPILOTS Software & Consulting GmbH. See in the video why this applies to our collaboration and to our customers' everyday lives 🙌 #GoogleCloud #CloudSummitDACH #AI #Networking #DigitalTransformation

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  𝗛𝗼𝘄 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝘁𝗶𝗺𝗲 𝗳𝗹𝗶𝗲𝘀... ⏳   It's been 5 months at roosi GmbH and what a fantastic journey it's been so far! A big thank you to all my colleagues for the warm welcome!   What have I been up to these past few months? After onboarding and writing my first articles and white papers, I've mainly been focusing on a new project called smart data worx - a collaboration between Oldenburgisch-Ostfriesischer Wasserverband (OOWV), AKDB, NIEDERSACHSEN WASSER Kooperations- und Dienstleistungsgesellschaft mbH and us at roosi GmbH. smart data worx targets key areas such as Water Resources Management, Climate Impact Adaptation, Geo Intelligence, Data Science and AI, Data Management and Analytics, as well as Smart City and IoT technologies. 🌍💡 There are 3 tools being developed currently: 𝘄𝗮𝘁𝗲𝗿 𝘀𝗽𝗼𝘁 𝟯𝟲𝟬: This tool transforms raw data into actionable insights using advanced technology and IoT sensors. It enables proactive, data-driven decisions for efficient water management and resource allocation. 𝗦𝘂𝗯𝘀𝘂𝗿𝗳𝗮𝗰𝗲𝗩𝗶𝗲𝘄𝗲𝗿: A comprehensive solution for advanced geological analysis and modelling. The latest version introduces semi-automated modelling and an expanded database for more accurate geological assessments. 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Helps communities, public services and businesses develop climate action plans. It connects and processes data for effective communication, contributing to economic development, social cohesion and quality of life.   For more information visit 👉 smartdataworx.com   At the moment, all our content is published in German, but we plan to publish English content in the future.   We appreciate every follow on LinkedIn: smart data worx 🙌

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Very truthful and personal words from Kenan Aggül. Burnout and Exhaustion aren't spoken enough of, addressing the mental health is quite relevant. No glorified words here - plain and simple rest, which is soothing to the mind and body. We hope you press the pause button every once in a while, full throttle ahead only covers short distances. 🙂 Sick-days are not just meant for your physical illness, some days are like this when you don't want to get out of the bed, with towering responsibilities, one should be able to take a guilt-free day-off, and guilt is a derivative of not doing enough, or when you're being unproductive in your own eyes. We encourage procrastination every once in a while - it is productive. Lets address #mentalhealth

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How to attract attention with a little help of neuroscience and AI? - It's all in the Digital Bash!

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Think your personal brand is just about your job title? Think again! This week, my Hill & Knowlton Germany colleague Christin Dempewolf and I had the pleasure of conducting an immersive #PersonalBranding workshop for the Reckitt Corporate Ambassadors. We dove deep into a multitude of topics - from identifying the right audience to crafting a unique personal brand, and articulating powerful messages that resonate with your network. 💼🌟 One question that sparked a lively discussion was, "Should my personal brand be anchored to my job?" Our take? Yes and No. While LinkedIn is primarily a business network where showcasing your professional expertise is crucial, it's equally important to infuse your personal interests and values into your brand. This creates a nice and authentic image that goes beyond just your job title. A good balance between corporate and personal content is key. ⚖️ Each ambassador brought unique perspectives and questions to the table, making the session a truly enriching experience. We are excited to see how they amplify their personal brands moving forward.  A big thank you to Claudia Bach and Miriam Seel for inviting us and to Laura Dallmann, who shared insights from her very own #CorporateInfluencer experience.  How will you elevate your personal brand this year? 🔥💡 

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New quarter - new round of *Brand Charts* 🥁 🔥 Get excited for the reveal of the Storyclash Brand Charts - Q2 🔥 Let's have a look at which brands rocked the creator sphere in Germany in the last 3 months and were mentioned the most on socials by influencers. Time period: April 1st - June 30th Country: Germany Platforms: Instagram, TikTok, and YouTube Huge congratulations to the winners of Q2: - Beauty: MANIKO Nails GmbH The at-home manicures from Maniko Nails are an audience favorite. Maniko Nails rose to the top in this quarter's charts with +14% mentions in comparison to the previous quarter - a great achievement! - Fashion: Trendyol Group The leader in the fashion space Trendyol has once again proved its success and placed first with an incredible +30k mentions over the past 3 months - we applaud you guys! - Health: BEARS WITH BENEFITS® The yummy vitamins from BEARS WITH BENEFITS are (literally) in everyone's mouth, and by far leading the Health Brand Charts. With +5% in creator mentions they are keeping the pole position - kudos! - Nutrition: Prozis A familiar face on first place in the Nutrition Brand Charts: Prozis, the supplement and sports nutrition brand, is once again #1 with ESN coming in as a close second - amazing performance! - Home & Living: Westwing Interior dreams come true with Westwing, the best performing brand in the category Home & Living. With almost 7k mentions in the last quarter, Westwing leaves the competition behind - time to celebrate! - Best Brands in Germany: Trendyol Group, Prozis, and ESN rule the creator game. They are at the top of the Brand Charts Germany - congratulations from the Storyclash Team! Don't forget to check out our blog for the Brand Charts of Q1 and stay tuned for the next edition of Brand Charts Q3. 😊

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📣 𝗪𝗛𝗢’𝗦 𝗦𝗜𝗧𝗧𝗜𝗡𝗚 𝗕𝗘𝗛𝗜𝗡𝗗 𝗧𝗛𝗘 𝗪𝗛𝗘𝗘𝗟? Today's guest is Christiane Schenk: Marketing Project Manager 🚐 🌍 🧡 WHAT IS PART OF YOUR 𝗘𝗩𝗘𝗥𝗬𝗗𝗔𝗬 𝗪𝗢𝗥𝗞? My daily work involves planning and executing cross channel marketing campaigns, managing PR initiatives, analyzing performance and maintaining communication with stakeholders. It's about keeping track of everything in order to ensure that we meet our quality standards, deadlines and objectives. 🧡 WHAT DO YOU THINK IS THE 𝗕𝗘𝗦𝗧 𝗧𝗛𝗜𝗡𝗚 𝗔𝗕𝗢𝗨𝗧 𝗬𝗢𝗨𝗥 𝗝𝗢𝗕? Variety - one day you’re brainstorming for a creative campaign idea and the next you’re presenting CamperDays on a film tour premiere. One day you’re shooting content and the next day you’re doing the performance analysis. 🧡 HOW WOULD YOU DESCRIBE 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗔𝗧 𝗖𝗔𝗠𝗣𝗘𝗥𝗗𝗔𝗬𝗦? A lot of fun! I am beyond happy that I found a job that I truly enjoy, in which I do have my own responsibilities and work together with a great team I can trust in. 🧡 WHICH 𝗦𝗞𝗜𝗟𝗟 IS MOST IMPORTANT FOR YOUR WORK? Structured working style, effective communication and teamwork 🧡 LAST BUT NOT LEAST: 𝗪𝗛𝗘𝗥𝗘 𝗪𝗜𝗟𝗟 𝗬𝗢𝗨𝗥 𝗡𝗘𝗫𝗧 (CAMPER) 𝗔𝗗𝗩𝗘𝗡𝗧𝗨𝗥𝗘 𝗧𝗔𝗞𝗘 𝗬𝗢𝗨? I've always wanted to experience the stunning landscapes of Iceland firsthand - so maybe my next road trip will be along Iceland's Ring Road. #CamperDays #BehindTheWheel #Marketing #Projectmanagment #Team #CompanyCulture #TravelIndustry #WhereNext

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