Julia Stern

Are you ready for #GoogleIO? 🎉 Watch it on May 14 at 7pm CET for our latest launches, news and AI updates.

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Schrödinger's Martech Landscape: Until you observe the new landscape on #MartechDay (May 7), it's in a superimposed state of both contraction and expansion. Register for our free on-demand event to be the first to see when we let the cat out of the bag: https://martechday.com

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Highlights from 2024 Google I/O: Google is fully in our Gemini Era. So many exciting new announcements from Google I/O this year - I will share some of my personal highlights from now for 7 Days! #1: Gemini has integrated into all Google's 2B User Products What's more exciting - you can interact directly with Gemini through the App on both Android and iOS platforms. Why this is relevant to you? We are brining the most advanced AI capability to you, at scale. And the best part is it doesn't require any change of your existing usage preference. We simply make the technology better and more helpful for you. Reply: https://io.google/2024/ Highlights: https://lnkd.in/gYtzg_Ge

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We broke a new record with Axel Springer, launching BILD marketplace in just under 11 weeks 🚀 The fastest time to market for a Mirakl-powered marketplace 🏆 How? 💪 Unconditional dedication from the teams on both side ✅ Two leaders in their field combining their expertise 💡 Mirakl Payout, the global payout solution for marketplaces , which accelerates seller onboarding congrats to the whole team Claire Marbach Benoit Lateltin Nicolas Gastaud Céline Barrois Kelly Vandenkerckhove Discover how Mirakl Payout supports faster operations and easier collaboration:

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In a multiplatform strategy, the combination of CTV and Outstream advertising has shown to drive significant impact. Research indicates a 129% lift in Attention compared to Outstream alone, along with a 67% increase in ad recall when CTV and Outstream are utilized together. Moreover, optimizing ads through Teads Studio leads to a 16% boost in purchase intent. Learn more about the fragmented TV landscape and the power of Omnichannel advertising: https://lnkd.in/dvjRhRSU 📊 #Advertising #CTV #Outstream #OmnichannelMarketing

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Highlights from 2024 Google I/O: Google is fully in our Gemini Era. So many exciting new announcements from Google I/O this year - I will share some of my personal highlights from now for 7 Days! #4: Project Astra - A universal AI agent that is helpful in everyday life Why this is critical? (Powered by Gemini) it has the potential to revolutionize how we interact with technology and the world around us. It aims to create a universal AI agent that is helpful in everyday life by: Enhancing productivity and efficiency: By seamlessly integrating with various devices and platforms, Project Astra could streamline tasks, automate routines, and provide personalized assistance, saving time and effort for users. Improving accessibility: Project Astra's multimodal capabilities could make technology more accessible to individuals with disabilities, allowing them to interact with devices and information in ways that were previously difficult or impossible. Augmenting human capabilities: By leveraging AI's ability to process vast amounts of information and provide real-time insights, Project Astra could enhance our understanding of the world, improve decision-making, and enable us to tackle complex problems more effectively. Enabling new experiences: Project Astra could open up new possibilities for communication, entertainment, education, and personal growth by offering immersive and interactive experiences tailored to individual needs and preferences. Driving innovation: As a cutting-edge research initiative, Project Astra could push the boundaries of AI and inspire the development of new technologies that improve our lives in unforeseen ways. Overall, Project Astra represents a significant step forward in the evolution of AI assistants, with the potential to transform our relationship with technology and make our lives easier, more productive, and more fulfilling. Read on: https://lnkd.in/gKJB3Fgp

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#monetizationmonday We now spend more time online in a single day than we did in a week back in 2000. Despite this shift, media plans are still segregating activities by TV, OOH, and more. The truth is, we are always connected online, constant connection. #digitaltransformation #onlinepresence #mediaconsumption #monetization #monetizationmonday

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Highlights from 2024 Google I/O: Google is fully in our Gemini Era. So many exciting new announcements from Google I/O this year - I will share some of my personal highlights from now for 7 Days! #2: Gemini 1.5 Pro available now in Workspace Labs Gemini becomes the connective tissue across multiple applications with AI-powered workflows. Why this is relevant to you? Bring the capability of generative AI to the full scale with Google Gemini 1.5 Pro and Workspace. Features I've used on a daily basis to help me improve my productivity: - Gmail: summary from the chains of discussions (etc. the coming trips) and main points of a meeting recording - Google Docs: summary of the contents and re-write prompts - Google Slides: summary for the full deck (very helpful in preparing executive summary :)), useful prompts or help to generate relevant images Reply: https://io.google/2024/ Google Workspace: https://lnkd.in/gq9BgJJ6

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Today, IAB Europe has released its 18th annual AdEx Benchmark report and it seems that the digital advertising industry is in rude health. Despite challenging broader macroeconomic headwinds and an ongoing cost-of-living crisis, the headline that the European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn demonstrates advertising’s ongoing resilience. Digging further into the numbers, it is clear that innovative new formats are driving this ongoing growth. CTV grew by 23.5% in 2023, to outperform non-social video, with growth particularly pronounced in Spain, Italy, the UK, Germany, and France. Audio also revealed itself to be one of the fastest-growing formats again this year, experiencing an increase of 23.1%. New audio data within the AdEx Benchmark this year indicates that podcasts were integral to driving total digital audio spend, growing by 32.5%. The full report, covering 29 European markets, provides a comprehensive and authoritative view on the current market. Although inflation has inevitably played a part in this year’s figures, as the industry heads off to Cannes next week, there is every reason for optimism. You can read more on the IAB Europe AdEx Report, download the press release or infographic, by visiting their website: https://lnkd.in/ek3R3dSP #IABEurope #DigitalAdvertising #AdEx #AdSpend #TooManyDreams

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#GoogleIO - our biggest event of the year, covering all our exciting new developments and announcements. If you didn’t manage to catch it live, read more about what we launched! My favorites Ask Photos: I often search photos to be reminded of the moments that mattered and my license plate! Now you can just ask photos! Gemini in Workspace: Missed the PTA meeting? Summarize all missed emails and videos, and be a hero for your kids! Gemini on GoogleTV: It’s now easier to pick what to watch on Google TV and other Android TV OS devices with personalized AI-generated descriptions, thanks to our Gemini model. And so much more https://lnkd.in/gRGz5_wX

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Check out my a new piece #adexchager on how agencies can use AI to gain control over the platforms algorithms and enable better use of future-proofed media strategies. #razorfish

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The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP

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Streaming services have transformed content consumption, offering flexibility and diverse choices. Despite this, the financial sustainability of streaming poses a challenge. Streaming platforms must evolve revenue models to thrive, potentially integrating more advertising or exploring new subscription bundles. Traditional cable is indeed facing a decline as more consumers embrace streaming. However, cable companies are not sitting idle. They are embracing streaming technology and offering bundled services to retain their customer base, showcasing their adaptability. Future Business Models: - Hybrid Models: Integrating subscription-based services with ad-supported content may become more common following the success of platforms like Hulu. - Strategic Partnerships: Collaborations between content providers and tech companies, such as Comcast's partnerships with Peacock, Netflix, and Apple TV+, offer value and convenience akin to the old cable model but with modern flexibility. - Content and Experience Differentiation: The key to standing out in a competitive market is to provide unique content and enhanced user experiences. Investments in original programming, interactive features, and personalized recommendations are crucial in this regard. - Global Expansion: With domestic markets saturating, streaming services will expand globally, tailoring content to local preferences to capture new audiences. - Technological Integration: Advancements like AI and machine learning will enhance content delivery and user engagement, making services more efficient and personalized. The future of streaming and traditional cable will involve a combination of old and new strategies. By innovating and learning from each other, both industries can thrive in the changing digital landscape. 🚀 What do you think about the future of these media giants? #startups #streaming #advertising #subscriptions #business Rob Sacks

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Useful insights on the generative AI transformation journey

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Key takeaways from MediaPost's interview with Skai's Noa Reikhav and Michelle Urwin: 📺 The convergence of CTV and performance-based digital advertising provides a unique opportunity to develop new analytical frameworks, and potentially even new metrics. 🛒 With 65% of advertisers incorporating social commerce into their retail media strategy and 60% using offsite ads, tools for decisioning, activation, and optimization are crucial to success. 🌪 Managing media budgets across the ever-expanding channels and networks has become increasingly difficult -- advertisers are looking for an integrated, full-funnel solution. And as Noa says, “When there isn’t a solution, we create and build one." Get the full story:

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Highlights from 2024 Google I/O: Google is fully in our Gemini Era. So many exciting new announcements from Google I/O this year - I will share some of my personal highlights from now for 7 Days! #3: Gemini 1.5 Pro with multimodality, long context and expanding to 2M tokens in private preview Why this is critical? (Powered by Gemini) Unprecedented Context Understanding: The ability to process 2 million tokens in context means Gemini 1.5 Pro can understand and retain information from vast amounts of text, code, or other data sources. This opens up new possibilities for tasks that require understanding long documents, complex codebases, or even entire books. Enhanced Multimodal Capabilities: Gemini 1.5 Pro's multimodal capabilities allow it to process and generate not just text but also images and potentially other forms of media. This enables richer interactions and applications that can understand and generate content across multiple modalities. Improved Accuracy and Performance: The expanded context window and multimodal capabilities lead to better performance on a variety of tasks, from text generation and translation to code completion and creative writing. Gemini 1.5 Pro can leverage a wider range of information to generate more accurate and relevant responses. Innovative Applications: The combination of long context, multimodality, and expanding token capacity opens the door to innovative applications in fields like healthcare, education, research, and creative industries. For example, it could be used to analyze medical records, generate educational content, summarize research papers, or create personalized art and music. Private Preview for Refinement: The private preview phase is crucial for gathering feedback and refining the model before a wider release. This ensures that Gemini 1.5 Pro is thoroughly tested and optimized for real-world use cases, making it more reliable and valuable for users. Overall, Gemini 1.5 Pro's advancements represent a significant step forward in AI capabilities. Its long context, multimodality, and expanding token capacity have the potential to revolutionize the way we interact with and utilize AI in various domains. Read on: https://lnkd.in/gm8Fhwbn

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The Cannes Lions festival is usually a celebration of creativity, but this year... A new player is stealing the show - AI. AdTech has already transformed media buying, and now generative AI is setting its sights on the creative process itself. I recommend checking out the latest episode of AdExchanger where they dive deep into this topic. The episode explores how AI is currently being used in creative work. But more importantly, they discuss the future of AI in advertising and what it means for creative professionals. Listen here: https://lnkd.in/gRF3CxXE

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An interesting article by Digiday discusses the continued reliance of publishers on #programmatic revenue despite recent challenges. One-third of publishers report that programmatic ads account for a large part of their revenue, and over half plan to focus heavily on programmatic strategies in the near future. The article highlights a shift in revenue sources from direct-sold programmatic ads to #openmarket ads.

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Plenty of awesome WhatsApp product announcements at Meta's Conversations conference in Brazil this week: Marketing Messages with Optimizations, Conversions API, AI for Businesses, Meta Verified on WhatsApp, enabling Calling on the WhatsApp Business Platform, and more! Blog post with details: https://lnkd.in/gWtT4kEU Full videos of the conference here: https://lnkd.in/gFfWsDCG #Conversations24

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