Jonas Sorgalla

#Uber #Advertising: Die nächste Stufe von #RetailMedia: https://lnkd.in/dqnY7dgR a) #Highlight #Stories:   1. #UberEats advertising allows #restaurants to influence #food #purchase decisions when users are hungry and undecided (2nd order: increased #order variety and volume; 3rd order: more diverse restaurant #partnerships)   2. Uber is expanding to #retail #delivery, unlocking new advertising #verticals like #CPG #brands (2nd order: increased basket sizes; 3rd order: new r#evenue streams)   3. Uber envisions the car as the "next big living room" through in-car advertising and entertainment (2nd order: new ad inventory; 3rd order: changing #ConsumerBehavior in transient locations) b) #KeyMetrics:   1. 2 minutes of #user #attention per 20-minute Uber #ride   2. 8 hours per week for the average #American spent in a #car    3. Over 500,000 #advertising partners on the Uber #platform   4. Uber available in over 70 #countries    5. Over 150 million monthly active Uber users #globally c) #Recommendations:   1. Leverage Uber's first-party data for personalized, #ContextualAdvertising    2. Combine #branding & #awareness #ads during rides with transaction/conversion ads on Uber Eats   3. Invest in emerging "#mobility #media" ad offerings like in-car #tablets and journey #TVs d) Funny tidbits:   1. Recounting the "logout page" being a prime ad spot when checking #email via #web #browsers   2. Referencing being in #SouthAfrica recently and using Uber to get to vineyards   3. Joking about returning "home" to present in #German about advertising

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Revolutionize Your Sales: Google Ads Launches Game-Changer for Amazon Sellers! Exciting news for digital marketers and Amazon sellers! Google Ads introduces “Performance Max for Marketplaces,” now in beta, allowing direct clicks to Amazon listings. This innovation eliminates the need for a personal website, simplifying ad campaigns directly through Google. Take advantage of this tool to utilize marketplace data, gain valuable insights, and benefit from AI-optimized ad distribution across Search and Shopping. Perfect for enhancing visibility and boosting sales, especially beneficial for small businesses. #ecommerce #amazonseller #marketplaces #omnichannel #multichannel #gettingamazonready #shopify #shopifystore #ukretail #retail #enterpriseireland Check out the post here: [Link to the post]

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Huge change for Amazon Sellers who use Google Ads! „Performance Max for Marketplaces“ will start sending clickers straight to Amazon (as of now still in Beta). You no longer need your own website or to create ad campaigns. Instead, you can launch directly from Google Ads to your listings on third-party e-commerce platforms. This is a seismic shift for marketplace sellers. Performance Max for Marketplaces lowers entry barriers, making Google Ads more accessible, especially for small businesses with tight budgets. Key Benefits: Ease of Use: Utilize existing marketplace data in your ads. Enhanced Insights: Access detailed reporting on ad performance directly within Google Ads. AI Optimization: Benefit from Google’s AI to optimize your ads across multiple channels, including Search and Shopping. This update signifies a big opportunity for marketplace sellers to amplify their reach and capitalize on their existing marketplace presence efficiently. This will surely become a staple tool in the digital marketer's arsenal. Credits to brilliant Kevin King

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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𝐖𝐞 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐟𝐚𝐢𝐥𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐟𝐫𝐨𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. One of the biggest challenges faced by a young company is to be seen. That’s exactly why over time we experimented with a lot of different marketing ideas. Our craziest idea so far? To scale OUTFITTERY offline. The thought behind it was perfectly logical: we would open pop-up stores in strategic locations and scale our business not only online, but also offline. No sooner said than done. In 2015, we opened our very first (and so far, the only) OUTFITTERY pop-up store at Hamburg airport. 🛫 Even though we got a huge response and very positive feedback from customers, we decided to close our pop-up store after three months and haven’t opened any more stores since. What we realized is that offline isn’t our strength at all! While some retailers are very strong in stationary retailing, we had to admit that the operationalization of a physical store is a totally different ballgame to our purely online business model. It was clear to us that we wanted to continue to focus on our core competence as online players. But I don’t regret taking that step. This step showed us how strong we are in our online business. And to be quite honest, I still find the idea of OUTFITTERY stores pretty cool! 😎 What so-called ‘mistake’ taught you the most? 💬 #store #business #marketing #team #success

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Google vs. Facebook Ads in Germany: What is Better? The biggest factor I use to determine which advertising platform is better for a client is: 𝗧𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. For that, ask yourself these 3 questions: 1️⃣ Where does your audience spend their time? 2️⃣ Is your audience aware of your (type of) product or service? 3️⃣ How ready is your audience to buy? Some key considerations: - Almost everyone uses Google, but not everyone uses Facebook or Instagram. ↪ On the other hand, if your audience uses Facebook or Instagram, you might be able to target them more effectively there. - Google Ads are easiest when people are already actively looking for your type of product. ↪ On Meta, no one is really looking for a product; they are enjoying their free time. - On Meta, you have more possbilities to visually show your product than on Google Search. ↪ On Google, you can also advertise on YouTube and via Display ads. So if your audience is there, consider that as well. 𝗜𝗻 𝘁𝗵𝗲 𝗲𝗻𝗱, 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝘁𝗵𝗶𝘀: Google Ads are better if you have a product or service that people are already aware of and ready to buy. And you still have the option to expand from Google Search or Shopping to YouTube or Display ads. This way, you can also reach your audience in more visual ways. Meta Ads tend to work better than Google if your audience is made up of big Facebook/Instagram users and people do not search for or even know about your product yet. So, if you have a new type of product that has viral potential, Meta ads might be a gold mine.

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50% people #BUY #THE #SAME 🚘 👁️ It is amazing to see that even the least loyal car customers buy the same #brand on average at least 50% of times. Branding is thus super #powerful in #automotive. 🔋 Also interesting to see is that most of the #German, hi-quality producers are among the least loyal customer base brands. EV cars have a bit of unfair advantage, because if you switch to electric cars mentally, there is less competing brands for EV-repurchase. But still impressive customer #retention figures from those.

The Results – From 5 Concepts To Countless Possibilities When Daniel Kallhoff and I planned the social content production for mute-labs last summer, we faced an initial challenge. We asked ourselves: How do we manage to create the maximum output of one and a half days of production at a single location, while maintaining the highest possible quality and variety? 🥴 For us, the solution was this: We started by developing 5 concepts optimized for display as ads on Facebook and Instagram. The structure of these concepts was based on the classic AIDA framework, from a compelling hook at the beginning to a clear call-to-action at the end. In order to give us the opportunity for structured testing, variants were then added to each concept. At the bottom line, we were thereby able to serve different angles and target groups with just one adapted concept. Here is one version of a single concept at its raw state… #socialcontent #ads #production #cooperation

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How to create a good #customerexperience when the customer journey is online and offline - this was the topic of my presentation at the Strategiegipfel B2B Marketing and E-Commerce in Berlin this week. Here are 3 takeaways, if you want more information feel free to contact me 🙂 1️⃣ A state-of-the-art martech stack is key and the basis to create a pleasant digital #customerjourney.  2️⃣ Creating #personas are a good way for identifying customers needs and the information / interaction behaviors. But these personas need to be based on in depth market research  3️⃣ Based on the personas and your tech stack you can then build the different customer journeys. A challenge here is to build bridges between online and offline touch points. And the more the personas can be motivated to use the online touch points, the better. Thanks to project networks GmbH for giving me the opportunity. And to the great colleagues from the marketing community for their presentations, and for the interesting discussions. E.g. Lars Hanf, Steve Bloodworth, Andreas von Loeper, Dominik Heigemeir, Kathrin Aehling, Dominik Lassonczyk, Christiane Reimer A special shout out to Sebastian Krzonkalla from bvik - Der Industrie-Verband für Kommunikation und Marketing and Karin Fröhlich von Project networks

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I am more than excited to announce our brand new advertising tool for brand owners: Sponsored Brand Ads 🚀 With this onsite marketing feature from Kaufland Global Marketplace, you can put your brands into the spotlight and set them apart from the competition. Your advantages at a glance: 🔹Focus on your brand, not on the individual product: you can highlight several offers at the same time. 🔹Performance-based advertising: SBA works as an auction system with keyword targeting following the cost-per-click principle (= you don't pay for the ad, but only when it is clicked). 🔹Full control: You set a maximum budget for the campaign. As soon as the maximum is reached, your campaign will be paused and no additional fees are charged. 🔹Detailed analysis options: You can strategically optimize your campaigns at any time. You already know Sponsored Product Ads - now it's your brands' turn! Give them the reach they deserve! Discover all further information about SBA here and find out whether you are eligible to use this promising feature on the Kaufland marketplaces: 👉https://lnkd.in/gXy3eWG3 It pays to be quick: all advertisers will receive exclusive promotional discounts until September! 💸 #KauflandGlobalMarketplace #eCommerce #Marketplace #RetailMedia #SponsoredAds

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The 𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 every Company in Germany with Online Success does💡 1️⃣ 𝗖𝗿𝗲𝗮𝘁𝗲 𝘁𝗿𝘂𝘀𝘁 in your company and the quality of your product or service. 2️⃣ 𝗕𝗲 𝗰𝗹𝗲𝗮𝗿: about your product's features, guarantees, shipping conditions and payment. 3️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆: show up where your customers are online and stay on top of their minds.

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🗣 Announcing our Cashwalk Premium Partner: SevenAccelerator SevenAccelerator is an early stage Venture Capital unit of ProSiebenSat.1 Media SE whose aim is to identify strong founders and startups at an early stage and help them to become category leaders in their segment through their media volume, as a sparring partner and through operational support. In their own words..... SevenAccelerator: START. SCALE. SUCCEED. We are one of the leading accelerator programs in Germany and Austria with more than 30 early-stage consumer-driven companies in our portfolio. We provide you with media convertibles, tailored media deals and our full expertise to boost your brand awareness and accelerate your growth. We invest premium TV and digital media into ambitious, scalable B2C startups with mass market-ready products and services which want to take the next big leap on their growth journey. 3 reasons why SevenAccelerator is the right investor for your startup:  1️⃣ SevenAccelerator offers startups access to the full premium, 360° media reach of ProSiebenSat.1 Group. Our integrated network of premium TV channels, streaming, digital video and podcasts as well as influencers allows you to reach every target group with scale. 2️⃣ Early stage startups benefit from our holistic services and expertise including campaign creation/planning/optimization, consulting and mentoring on all media and creative matters: from spot testing to introductions to experienced production agencies. 3️⃣ Companies can accelerate their growth through our unique investment approach and profit from our cash-free and flexible media convertible deal construct. This allows you to boost your company valuation and minimize the equity that needs to be issued in the future. 3 things that grab our attention in a startup:  1️⃣ Passionate founders who truly believe in their product/service and focus on delivering added value to consumers. 2️⃣ Heterogeneous teams with diverse professional experience and industry expertise who are open to questioning their own decisions. 3️⃣ And foremost attractive, highly digital and scalable B2C business models in GAS (Germany, Austria, Switzerland) which address a mass market and benefit from long-term TV brand building effects. ........ Wow ! Increase your funding chances and build lasting connections, no matter the event.    Connect with SevenAccelerator today !! ....... #Cashwalk #SevenAccelerator #invest #entrepreneur #funding #vc #pitchevent #premiumpartner #investment #startup #scale

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These are all our marketplace quadrants 2024 - all categories at a glance! Finally there is the overview of all relevant European B2C marketplaces for all categories we created. In the beginning of 2023 I create the first marketplace quadrant. I just wanted to create a overview about the relevant marketplaces in my most important category for Fashion. Why? Because there was literally no overview. So I created it myself, based on my expertise. 1,5 years later our quadrants have now become an integral part of the #marketplaceindustry. I am often asked whether they can be used for a presentation or similar. Many people use them as a basis for deciding which marketplaces to expand to. And we often get asked about additional other categories. So for now, you get the overview of what is already existing :)  And with the active support of my Marketplace Universe co-founder Ingrid Lommer, these quadrants are now available for 8 categories. Here you go to every single Marketplace Quadrant: 👗 Fashion & Shoes https://lnkd.in/dmR9ZKCb ⚽ Sport https://lnkd.in/dPHihEkW 🍼 Baby & Kids https://lnkd.in/dytNXVzY 💄 Beauty & Care https://lnkd.in/dPNqnccH 🛋 Home & Living https://lnkd.in/dcAhXD2y 📱 Electronics https://lnkd.in/dHiCHTvc 🔨 DIY & Garden https://lnkd.in/dYD98cAk 💍 Jewellery & Watches https://lnkd.in/dADUQcvE So now the question for you. What are the next quadrants we should create?  Please write your comment below which category is still missing here? We already get asked about FMCG, Pets and Alcohol & Beverages. Let us know what you wish for and we think about extending our list! Stay informed and never miss a #marketplacequadrant update by signing up for our “Marketplace Universe Weekly” NEWSLETTER at https://lnkd.in/dS6XANqB. Don’t miss any more #Marketplace news! Katharina Caracciolo you asked me also for this overview - so here you go ;) 

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𝟱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗮𝗶𝗹𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘃𝗼𝗶𝗱! Our brand expert Simon Walter from Project A's operational team was a guest on the Digitale Optimisten podcast with Dr. Alexander Mrozek to discuss whether #startups underestimate the development of their #brand, what role founders' personal brands play, and what to do with the brand when pivoting. Here are Simon's 5 things that startups typically do wrong when building brands: 1️⃣ Ignoring the brand and not taking care of it. 2️⃣ Jumping too short and only seeing the brand as a marketing tool. 3️⃣ Wait too long and start building the brand too late. 4️⃣ Following the classic brand theory and refusing to face the startup reality. 5️⃣ Not using crisis as an opportunity to strengthen the brand Tune in here (German): https://lnkd.in/eE3yjDTE

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Storytime! 👻 another real-life stories where yorck consulting can help companies shape their future – in line with our motto: empowering your tomorrow, today. 💣 Building a Creative Hub: Suppose a marketing agency wanted to enhance its creative output and create an environment that fosters innovation. We could introduce new work methodologies, such as design thinking and collaborative workshops, and redefine their team structures to promote creativity. The result would be a dynamic and innovative workspace that leads to award-winning campaigns and a reputation for cutting-edge creativity. What do you think about this use case? How would you go about shaping the future today? Let us know in the comments! 💬 ❤️ ❓

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Nordrhein-Westfalen: For a Smooth Online Start in Germany! 🇩🇪 Marketing many Dutch companies in Germany, I have noticed the common patterns. One of these patterns is that the state of Nordrhein-Westfalen often clearly outperforms other states (Bundesländer) for our clients. 🚀 The phenomenon makes sense for the following three reasons: 🌍 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: Nordrhein-Westfalen is located right next to the Dutch border. This makes fast shipping, meeting with your German stakeholders, and getting customer feedback a lot easier. 🤝 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: Nordrhein-Westfalen and the Netherlands often have a lot in common culturally. This boosts your online marketing success, as your target audience is often quite similar to your Dutch one. 👥 𝗥𝗲𝗮𝗰𝗵: With almost 18 million people living in Nordrhein-Westfalen, your business can reach as many people as in the Netherlands. Even if you are in a small niche, you often will be able to target a large enough audience right away.

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Top 8 excuses why product teams still don't utilize data and analytics to inform their decisions. In German we say "Wo ein Wille ist, ist auch ein Weg". Which translates to "Where there's a will, there's a way" -> Is this the proper English translation? I hear SO MANY "reasons" why product teams or whole companies don't even attempt to use data inform their decision-making. Most of them are excuses. Some of them are valid reasons. The 8 most common excuses I hear and my answer on how to get started nevertheless. What's missing? Which "reasons" do you hear? And what's your response to them? #productmanagement #prodmgmt #BCnoBSprodmgmt #productAnalytics #productMetrics  

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For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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