Jakob Engelhardt

Wieder mal ein herausragend guter Growth Memo Newsletter Kevin Indig ! (+ gleichzeitig proof of concept: herausragender Content erzeugt Links/Shares) "𝐎𝐥𝐝 𝐖𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐟𝐚𝐬𝐭𝐞𝐫. - Basic process: Keyword research > content brief > draft in SEO editor > edit > publish. - The mental model is summarizing and covering all topics of the top results for - a keyword. - Hire many writers for SEO. 𝐍𝐞𝐰 𝐰𝐨𝐫𝐥𝐝 [𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧]: 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐒𝐄𝐎 𝐦𝐞𝐚𝐧𝐬 𝐬𝐮𝐫𝐟𝐚𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐧𝐞𝐰 𝐚𝐧𝐝 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬. - Talk to customers on a regular basis about their problems and questions on a topic. - Hire researchers to find and add 1st party data to search-optimized content. - Hire subject matter experts to answer questions that really matter. - Make it convenient and pleasant to consume content. - Monitor content engagement and get qualitative reader feedback." 𝐔𝐧𝐝 𝐦𝐞𝐢𝐧 𝐋𝐢𝐞𝐛𝐥𝐢𝐧𝐠𝐬𝐬𝐚𝐭𝐳: "A better approach to content creation might be to insert a research phase after identifying the most important topics and prioritizing topics based on user interviews instead of search volume." Mein Reden. Danke :)

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Search ist Search. Chat ist Chat.

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♪ Nie ohne mein Team ♪ Our past few weeks (months?) have been INTENSE as we prepared for the AI with Purpose Summit 2024. Many of you who were there have already shared their experiences, but let me provide a rundown of what we achieved this year: 👥 We doubled the number of attendees. 🏙️ We secured a new, larger location with entirely new logistics partners. 👩‍💻 Our startup lounge hosted more AI startups than ever before. 📋 We curated an agenda jam-packed with keynotes, workshops, and insights focused on Industrial AI. Being a responsible AI researcher interested in intersectionality, I was particularly excited about the panel "empowerment of future women leaders" featuring Ella Haapiainen ☁️ Anja Eimer, Ebru Yildirimli, Michael Tagscherer, Mia Shah-Dand and Sandy Brueckner, and the recommendations for making digital experiences more inclusive to people with disabilities presented by Antonio Vieira Santos. While pulling this event off wasn’t easy, I knew that everything would work out in the end, thanks to my exceptional colleagues. 👐 🙏 A heartfelt thank you to all colleagues and partners who supported us. And to all participants, your constructive feedback lets us know we succeeded and motivates to strive for even more next year. As I wrap up my studies this summer, it’s likely that this was my last AI with Purpose Summit—at least as part of the core team at the Siemens AI Lab. Until we meet again! 👋 Bernd "Benno" Blumoser Robert Lohmeyer Sina Isabell Springer Josephine Brand Alexander Ulbrich Beatriz Negromonte Stella C. Gebhard Javier Calle V. Jonas Schreiner Boris Scharinger Edward Graf #AIwithPurpose #SiemensAISummit

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#AI for All Artificial Intelligence is the key to unlocking your business's full potential and can be a game-changer. Don't get lost in the jungle of AI education. Explore the curated list of courses for both beginners and managers, from free introductory programs to comprehensive high-end options: https://lnkd.in/eip3aF2f And of course you can always start here: https://lnkd.in/eis_DWcs Thanks Latif Ajouaoui for this great overview! #AIforAll #upskill

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Very cool document on how to use GenAI tools in business with an eye for the bias in their results. If you don't speak German, maybe DEEPL can help to translate most of it. Take a look Fiona Ruff, Dr. Larysa Visengeriyeva, Barbara Lampl. There are comments in the original thread on how obviously the issue starts in the biased training data. Which is exactly why it's so important to know about how to check for diversity in the training data, when you build AI products, so this issue does not even show up in the default outcomes (which you should also check of course). Honestly this is the work we are all invited to do: unlearning the bias that surrounds us in the world - even without AI tools. We're all parts of the systems that created the biased training data to begin with. And we all internalized a lot of biased language and behavior that deserves reflection.

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Do not miss our webinar this afternoon: we will focus on the solutions, challenges and findings of ID management and look forward to starting the discussion with you. We have ready alternatives to Third Party Cookies and a solution to give you basis for your First Party Data strategy. 📩 PM to me if interested. The webinar will be in 🇩🇪 #AdTech #MarTech #revolutionindigitalmarketing #cookielessfuture

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Very truthful and personal words from Kenan Aggül. Burnout and Exhaustion aren't spoken enough of, addressing the mental health is quite relevant. No glorified words here - plain and simple rest, which is soothing to the mind and body. We hope you press the pause button every once in a while, full throttle ahead only covers short distances. 🙂 Sick-days are not just meant for your physical illness, some days are like this when you don't want to get out of the bed, with towering responsibilities, one should be able to take a guilt-free day-off, and guilt is a derivative of not doing enough, or when you're being unproductive in your own eyes. We encourage procrastination every once in a while - it is productive. Lets address #mentalhealth

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Spannender Artikel im The Wall Street Journal zu Projektmanagement-Tools: The Battle Over Project Management Software Is Getting Personal: https://lnkd.in/dPTQVRzf Weitere Infos gibt es hier 👇 #ppm #tools #software #trends #integration #differenzierung #projektmanagement #article

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🌍 Success Factor Sustainability - "Erfolgsfaktor Nachhaltigkeit" in Finanz & Wirtschaft 🌍 On September 21, 2024, the renowned Finanz und Wirtschaft (FuW) newspaper will include a special supplement on the topic "Erfolgsfaktor Nachhaltigkeit". In a time when sustainable actions are not only an ethical obligation but also a crucial success factor for businesses, this supplement explores the latest trends and best practices in the financial and economic sectors. From green investments to sustainable business models – it highlights how companies can embrace sustainability to fulfill their environmental responsibilities while also securing long-term economic success. If you are interested in working with us, please feel free to contact me directly! #Sustainability #Finance #SuccessFactors #GreenFinance #Economy #FuW

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Today I speek at Freelance Unlocked - the first Freelance Conference in Germany. I am happy to share some information about our work and how freelancer can position their self the best at the project market! #freelancerunlocked #piton #freelancerinsights #freelancertoolbox

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