Josefine Schaefer

About "Software Product Management: Finding the Right Balance for Your Product" by Timo Wagenblatt. Here are the key takeaways: 1️⃣ Holistic Approach: Wagenblatt shatters the siloed view of product management. He emphasizes a holistic framework encompassing market viability, development, go-to-market strategy, training, and organizational maturity. It's a refreshing reminder that product success hinges on a delicate balance across all these facets. 2️⃣ Balancing Act: The book's central theme is finding the right balance. Balancing customer needs with technical feasibility, short-term goals with long-term vision, and agility with stability. This resonated deeply, as I constantly grapple with these very tensions. Wagenblatt provides practical tools and frameworks to navigate these trade-offs with confidence. 3️⃣ Focus on Value, Not Features: The book rightly emphasizes shifting the focus from churning out features to delivering real value to customers. It encourages asking "why" before "what," ensuring our product roadmap aligns with genuine customer needs, not just internal checklists. 4️⃣ Data-Driven Decisions: Wagenblatt champions data as the lifeblood of product decisions. He outlines strategies for gathering and utilizing data to validate assumptions, track progress, and optimize product iterations. This resonated especially, as data is often under-leveraged in product decision-making. 5️⃣ Building a Winning Team: Product managers are not solo heroes. The book emphasizes building a strong team with diverse skills and perspectives. Wagenblatt offers practical tips on fostering collaboration, communication, and alignment within the product organization. ⚡⚡⚡ Overall: This book is a valuable asset for any product leader. It's packed with actionable insights, practical frameworks, and real-world examples. Wagenblatt's holistic approach provides a refreshing perspective on product management, reminding us that success lies in balancing competing priorities and driving real value for our customers. I highly recommend it to anyone who wants to level up their product game. 🦄 Bonus: Wagenblatt's writing is engaging and relatable. He shares his own experiences and insights, making the book feel like a conversation with a seasoned product leader. It's not just theory; it's practical wisdom that you can apply right away. So, fellow CPOs, grab a copy, get ready to be challenged, and prepare to elevate your product strategy to the next level! https://lnkd.in/gtahHu4C * We at PYPR Software Product Management reviewed #GoogleGemini's short summary about the key takeaways and endorsed it ✅ 🏁

1

✨NEW FEATURE ALERT✨ If you want your employees to share employee advocacy content regularly, the most effective way to encourage this is by delivering content 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗱. If your organization is using #Slack, you've got the app open all day, every day, to communicate with your team, making this a prime place to deliver content for sharing. That's why we developed Oktopost's Social Advocacy App for Slack💻 With the app, your advocates will be notified in real-time via Slack every time a new story goes up on your Advocacy Board, making it even easier to share content. Read everything you need to know about how this will help drive #advocacy adoption for a successful program: https://okt.to/gIdxRm P.S. If you're a Microsoft Teams user, #Oktopost already has you covered 🙌

5

How do you start building out your technical content strategy? You know you want to write more technical content for your site to help build awareness and trust with technical buyers. But where do you start? What topics do you write about? In my latest article for ércule, I discuss some of the approaches we use to help our clients brainstorm ideas. Give it a read and let me know your thoughts. https://lnkd.in/gTtBFN65 #technicalcontent #technicalwriting #marketing

1

New way for Berlin-based Engineering Managers to improve their management and leadership skills. I see 3 common ways people learn how to improve management and leadership skills: ➡️ Test and learn on the job at their company ➡️ Get a mentor or coach ➡️ Consume content The first one is great but can lead to painful mistakes. The second one is necessary but not always available The third one is good but rarely practical. That's why I believe Oleksandr Golub Engineering Management Katas are a great way to develop these skills. Because an EM Kata is a safe sandbox where Engineering Managers and Leaders can practice their skills and receive immediate feedback. You can practice, get mentored and learn without fearing of making a costly mistake. The next edition will be happening on July 2nd at Netlight. Book your seat with the link below if you want to join! 𝗢𝗹𝗲𝗸𝘀𝗮𝗻𝗱𝗿 𝗶𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝟮-𝟯 𝘀𝗲𝗻𝗶𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗼𝗽𝗲𝗻 𝘁𝗼 𝗹𝗲𝗮𝗱, 𝗺𝗲𝗻𝘁𝗼𝗿 & 𝗰𝗼𝗮𝗰𝗵 𝘀𝗺𝗮𝗹𝗹 𝘁𝗲𝗮𝗺𝘀 (𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝟰 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀) 𝘄𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻 𝗘𝗠 𝗞𝗮𝘁𝗮. 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗗𝗠 𝗵𝗶𝗺 𝗼𝗿 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝗮𝗻𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗺𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴 :)

12

1 Kommentar

If you're designing a web store and never think about how they decided to price or arrange the merchandise, you're thinking like an employee. If you wonder why they put the women's clothes on the website and the exclusive homewares in the app, you're thinking like a boss. Thinking about the business (and not just your own ambitions), will build TRUST with management and senior leadership but more importantly, cultivating this attitude will open up doors and opportunities and change your career trajectory irrespective of where you work. In a recent call, a designer was despondent and frustrated at her current work situation. She admits "I know it was my decision to just be a designer, to just do my job and go home at 6pm, but now I'm completely left out of big decisions and although I've started to take the initiative, I feel invisible at work. How do I change this?" "Well...you could quit and start somewhere fresh I said, or you could REPOSITION yourself in your manager's mind. But to do that we need to remap your mindset. Me just telling you what to say and do will not work because to truly transform yourself you have to OWN THE IDEA I was so pleased that she was open minded and prepared to put in the work- so now we go to work. #mindset #likeaboss #creativecoaching #career #creative #designthinking

13

8 Kommentare

Navigating PM Interviews: An example Take-Home Assignment 🔑 Navigating the multifaceted world of product management interviews can be quite a journey. Beyond the traditional interview format, companies seek tangible examples of a candidate's work. That's why leading tech companies and startups alike often opt for PM take-home assignments 📝 In my latest newsletter issue, I'm providing an inside look at one such take-home assignment 👀 You'll get a walkthrough of a sample eBay personalization strategy case study in the widely-used Amazon-style 2-pager format. Assignment prompt- "You are the PM responsible for personalized recommendations on eBay for Enthusiast Shoppers in our main focus categories. You have the opportunity to present to the executive leadership team to invest further in new personalized recommendations capabilities and the business opportunity this product will unlock for eBay. Using the resources below, write a 2-page proposal for how you would approach the product strategy for Recommendations focused on Enthusiast Shoppers on eBay, which customer segment(s) you’ll focus on, and what opportunities you’d prioritize first with current and emerging AI technologies." ---------- 🚀 Want to land a product role in top tech? Follow me and subscribe to 'Product with Shambhavi'. Link in comment 👇

3

2 Kommentare

🤔 𝐖𝐡𝐨 𝐚𝐦 𝐈 𝐚𝐧𝐝 𝐢𝐟 𝐲𝐞𝐬, 𝐡𝐨𝐰 𝐦𝐚𝐧𝐲 – 𝐌𝐲 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐚 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞-𝐦𝐚𝐫𝐤𝐞𝐭 𝐟𝐢𝐭 🚀 👞 "𝐓𝐡𝐞 𝐜𝐨𝐛𝐛𝐥𝐞𝐫'𝐬 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐡𝐚𝐯𝐞 𝐧𝐨 𝐬𝐡𝐨𝐞𝐬" Supporting companies to find a strong product-market fit is what I do best. But doing it for myself? I was gloriously lost. 😅 After an initial career coaching, I positioned myself as a Moonshot Orchestrator. But after living with it for some time, I realized my first talent profile raised more questions than answers: "Can a Moonshot Orchestrator handle daily business?", "Is a Moonshot Orchestrator a solo act?", and "What value does a Moonshot Orchestrator bring?" Like any product, a first version is rarely perfect. I needed to refine my positioning. 🛤️ 𝐓𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐦𝐲 𝐭𝐫𝐮𝐞 𝐞𝐬𝐬𝐞𝐧𝐜𝐞 With help from Dr. phil. Karola Schulz and a systemic constellation session, I gained clarity on my profile and its fit with the job market. The feedback was clear, and the next steps were obvious. I needed to simplify who I am, answer market questions, and create a short video to show what a Moonshot Orchestrator is and who I am through my own style of presentation. 📽️ 𝐂𝐨𝐦𝐞 𝐜𝐥𝐨𝐬𝐞𝐫 𝐚𝐧𝐝 𝐭𝐚𝐤𝐞 𝐚 𝐥𝐨𝐨𝐤 In that spirit, here is my three-minute video where I explain how a Moonshot Orchestrator guides product teams to achieve sustainable growth from idea to implementation. I outline my three-step approach to value creation. I hope my journey resonates with you. If you're curious to learn more: Comment, connect, and chat with me. 🤝 And if you know someone who has to see this, please tag them below. 👇 Shout-outs to Torsten Sosat, Steffen Bunzel ☀️ and Stefan Grothkopp. Thank you for being part of this journey! 🙏 #MoonshotOrchestrator #TalentAcquisition #NeverSearchAlone

27

18 Kommentare

Am I a professional overthinker? Have I taken a personality flaw and made it a career? Let me explain 👇 Two days ago our dishwasher broke. And I know what you’re thinking: Just get a new one! But if you’re me, it’s not that simple. 👉 Problem discovery: This one’s pretty obvious. Even though we’ve been doing a surprisingly good job of staying on top of the dishes, both of us feel that our time could be better spent elsewhere and we’re willing to pay good money for that. 👉 Solution discovery: Where to begin! Do we try to fix our old dishwasher? It’s just a pipe that needs replaced, so we could try to DIY it. If we do buy a new one, which make and model? Which price range? Does it matter where the nozzles are, or whether there’s a cutlery basket? Will it fit under our counter top? And worst of all: why does it need WiFi? 👉 Prototyping: If we’re ok with letting our old dishwasher go, I might as well open it up and see how difficult it’d be to fix myself. After all, I’d rather spend a tenner on a new pipe than €800 on a new machine 👉 A/B testing: Now obviously this isn’t a “true” A/B test since we’re not cloning ourselves and doing both concurrently, but washing the dishes manually hasn’t actually been as horrific as I remember. Could it be a viable alternative? You might think that I’m obsessing. That it’s not that deep, and that really, all dishwashers are the same and that I should just pick one that has the right dimensions and will be delivered quickly. But that’s just not how my brain works! This is genuinely how I think through problems. When you tell me “we’re just gonna ask people to RTO three days a week” all I see is that we don’t have enough desks for that to actually work. When you tell me “we’ll just figure it out at the beginning of the meeting” all I can think of are the endless ways in which that can go wrong. Whenever you say “we’ll just…” my alarm bells immediately go off. Because it’s never “just” anything. I’ve spoken to so many “glue work” people that feel the same. Are our brains genuinely wired differently? Why do we skip three steps ahead? Why are we able to see all the connections, eventualities, and pathways? Is it a good thing or a bad thing? Is it because we like preparedness, or is it an act of self-preservation (because we know that if things go wrong, we’ll be the ones fixing it)? Is this something to fight or something to celebrate? Am I, once again, just overthinking all of this? Whichever truth you feel today, I’ve personally found great power in viewing all of this as a strength, not a hindrance. And while I do still sometimes get in my own way (we still haven’t found a dishwasher nor tried to fix the old one), I recognise that I can do stuff few people want or can do themselves. So yes, I may be an overthinker. But if my overthinking makes for better product organisations, then so be it.

25

16 Kommentare

Is your team too busy to watch your user test highlights? As Jared Spool suggests: "Get every member on the team to spend two hours every six weeks and you’ll likely have a great user experience appear before your very eyes." But how is this possible when your team’s hectic schedule leaves no time for it? This is where sharing user test insights and delicious food comes together. Share your concise findings in a fun and engaging manner with your team by hosting a User Observation Lunch! 🎯🍕 Here’s how it works: 1️⃣ Find Your Insights: Gather your most important user test insights and create concise, instantly shareable clips from your user test videos. 2️⃣ Host a User Observation Lunch: Get your team together for lunch and watch these clips. This is a fantastic way to make the sharing process more interactive and enjoyable — who can say no to free food? 3️⃣ Collaborate and Discuss: Use this time to discuss the insights and brainstorm improvements. With everyone from designers to executives watching, decisions are based on real user feedback backed up with actionable Clips. Why a User Observation Lunch? 👉 It's on the Schedule: Combine delicious food with a team get-together and review your user test results. 👉 Builds Team Cohesion: Regularly meeting to review user test insights helps keep everyone on the same page. 👉 Enhances Understanding: When all stakeholders, including product managers and support staff, see user feedback firsthand, it leads to better-informed decisions and a more user-friendly product. Read more about the User Observation Lunch 👇 https://buff.ly/3VdD0jR #UserTesting #TeamCollaboration #UserInsights #ObservationLunch #Userbrain

1

Agile meetings don’t have to be a grind! 🎮👾 Tired of the same old retrospectives? It's time to inject some fun and creativity into your team meetings! We're excited to introduce our latest "game"-changing feature: Themed Retrospective Templates & Backgrounds! 🌟 Imagine diving into a "Retro Video Game" themed meeting, where your project's journey is like navigating through a classic arcade game. 🕹️ Here’s a sneak peek: "Press start, gamers! As we level up through the pixelated world of our project, let's meet at the save point to share our experiences. Highlight the power-ups you collected, the boss battles you fought, and the cheat codes needed for a smoother gameplay ahead." 🍄 Power-Ups: Celebrate your team's successes and empowering moments. 👾 Boss Battles: Tackle the challenges and formidable obstacles you’ve faced. 🕹️ Cheat Codes: Strategize improvements for smoother gameplay ahead. With 30 new themes to choose from, every retrospective can be a fresh, engaging experience tailored to spark lively discussions and enthusiastic participation. Plus, you can now set a captivating background image, choose a vibrant color gradient, or even use a dynamic GIF if you're feeling extra disruptive, making each meeting visually striking and immersive. Try something new and make your next retrospective one that your team will remember! Check out our new templates here https://lnkd.in/gwyBM2CY #AgileMeetings #TeamCollaboration #Kollabe #RetroMeetings #InnovativeWorkspaces

1

It’s time for #FeatureFriday, the 11th in my ongoing series where I recommend new features and feature improvements to existing products. Last week* I wrote about #calorietracking apps. This week I'm still on the subject. In particular I'm homing in on a poorly-designed #gamification feature in the app Lose It! which is the tracker I'm using lately (in particular thanks to its speedy auto-suggest features and increased unit entry options which make the whole process a little easier than many competitors.) On Lose It’s dash there is a large card for #streak. Despite using the app for a few months that number was stuck at zero. I don't track every day but I have for the past few days in a row. Streak #behavior is when a user performs an action on consecutive occasions. The efficacy of recognizing and rewarding behavior on a streak varies based on the type of activity, the specific behaviors one is driving, and the way the system handles streaks being broken.(for example, Duolingo has streak freezes which will mitigate the big hit of demotivation that comes from a long streak being broken). The reason my streaks aren’t being tracked in Lose It  is because the app doesn’t  consider a day to be logged until a user explicitly goes in and finds the small, subtle “Done Logging” switch at the bottom of their log page. It’s possible this button is minimally useful for those who need to declare themselves done for them to actually stop eating. But otherwise, this function is just adding an extra step to having the user’s desired behavior--logging--being rewarded. My recommendation would be to remove the requirement to use that done logging button AND to not require more than a single entry for a day to count towards the streak. The desired behavior of the app is to use the tracking function and build towards consistency and completion. To train that behavior, the app should be rewarding the small steps that lead to that behavior especially for new users. Even if a user is just logging one food to get an idea of how many calories it has, they are engaging with the app and getting a little hit of positive feedback seeing that streak reward. With these changes I would expect to see early #retention and #engagement improve as users are now getting better feedback and are more easily able to engage with that gamification system. #productsuggestions #besci #productmanagement #weightloss #behaviorchange

3

2 Kommentare

Me in 2019: “Hiring top product talent is hard” Me in 2024: “Keeping top talent is even harder” After five years of leading PMs, I can say that mastering managing high-performers yields the highest ROI. Nevertheless, taking high performers for granted will shutter your ‘house of cards’ in no time. In this post, I will dive into the ‘Promotion’ topic; the ‘Sacred cow’ leaders consciously try to keep vague. 1️⃣ 𝐓𝐨𝐩 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 𝐞𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐠𝐞𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝. - Promotion is the ultimate recognition (financial, social, and brand). - Misalignment around promotion can kill performance. - Dangling the promotion carrot quarter after quarter will break trust. 2️⃣ 𝐓𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐞𝐚𝐝𝐞𝐫’𝐬 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐢𝐬 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. - You hire top talent ( = High Performance) to do job X - Ensure the talent does job X for a long time ( = Duration) - Formula: (High Performance) X (Duration) = (Company Success). - Promotion means they no longer do job X. 3️⃣ 𝐑𝐞𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐡𝐢𝐠𝐡 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐦𝐨𝐭𝐞 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐭𝐫𝐞𝐧𝐝𝐬. - Reward performance peaks (take care of your team). - Promote a long-term performance upward trend. - Invest in building your team members’ long-term defensible careers. 4️⃣ 𝐋𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐭𝐨 𝐛𝐫𝐢𝐝𝐠𝐞 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐩. - Communicate promotion criteria early, starting with interviews. - Hire only those happy to do job X for at least three years. - Never use empty promotion promises as a hiring tactic. 🟢 Wrapping up with a few 𝐛𝐨𝐧𝐮𝐬 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐏𝐌𝐬: 1. Ensuring that your work materializes in building a successful company has a higher long-term impact than a premature promotion. 2. The statement ‘Join at level Y and you will get promoted in no time’ indicates a questionable/toxic culture. Don’t take the job. 3. And a counter-argument: As a PM, avoid taking a role you are uncomfortable doing for at least three years. *** What do you love/hate about my ‘promotion’ philosophy? Share in the comments. 👉 P.S. The link to the full write-up is in the comments. #productmanagement #productleadership #productmanagers #product #promotion #leadingdown

54

6 Kommentare

DVA is not associated with this job post. Senior Manager, Product Design https://lnkd.in/gNptCJZc UK - Remote What you’ll do: Lead the Europe Product Design presence for Affirm and global collaboration with US based team Build a healthy team culture of hardworking designers through periods of change as we expand into the UK market. Establish operational rigor for design through use of frameworks, qualitative and quantitative insights to guide your team for continuous growth of the function and the product Proactively raise issues to ensure a cohesive customer experience Contribute cycles as a highly-skilled IC designer while we grow the team and transition to leading a larger team... #workfromhome #wfh #entrepreneur #stayathome #business #stayhome #motivation #success #money #work #onlinebusiness #love #makemoneyonline #digitalmarketing #homeoffice #networkmarketing #smallbusiness #marketing #financialfreedom #workfromhomelife #businessowner #affiliatemarketing #instagram #makemoney

1

1 Kommentar

How to be mentally flexible? Today, Klara asks: — “Do you ever feel like you're constantly struggling to adapt to new situations? I often find myself feeling overwhelmed when things change.” — Welcome to Episode 60 of AskMatty! Here’s my answer, Klara: — The answer is… yes, of course. Our minds don’t like the change — the uncertainty. That’s why we need a bit of “mental flexibility”. Let me give you an exercise I used when I was a Personal Trainer. It’s basic, but it will help you become more mentally flexible. I’ll break it down into 4 simple steps 1.    So, back in 2014 I was working as a Personal Trainer. My life was really basic: →    I used to spend 13 hours a day working with 13 different people And guess what? Half of them used to come five minutes late. You know... the classic. Anyway, my question was: →    How can I optimize these 5 minutes? So, for a couple of months, I decided to use 5 minutes a day to do an exercise. 2.    Here’s what I used to do: →    Grab my iPhone →    Go on Google Images →    Search for “gadgets” or “tools” →    And pick one of them For example, a pen. 3.    Alright. And then? Then, for about 3 minutes, I used to do this: →    Think of as many different ways as I could use that pen Even if they seemed strange. For example, “I can use that pen as… →    a tool to eat my basmati rice” →    a magic wand when I train clients” →    a dumbbell to explain exercises to my clients” We just need to come up with lots of ideas — without judgment. 4.    After those 3 minutes, I used to do this: →    Take a look at all the ideas I came up with and notice any patterns. Just to be aware of my level of “mental flexibility/creativity” Now, back to us. I know it seems silly, but here’s the reality: →    Embracing change is one of the most important things ever. Especially in today’s world. Often, stress and anxiety come from not being able to embrace change. And it’s really hard to embrace change without mental flexibility. So, to recap: 1.    Set a 5-minute timer 2.    Go on Google Images 3.    Search for a tool 4.    Pick one of them 5.    Think of as many different ways you could use that tool 6.    Take a look at all the ideas you came up with and notice any patterns. This way: →    You’ll adapt to new situations easily →    You’ll become more mentally flexible →    You’ll feel less overwhelmed when things change Of course, we need practice and patience. It’s part of the game :) — Alright! Thanks for your question, Klara. Question of the day: →    Do you feel mentally flexible? “Let’s build a more inclusive world by spreading wellbeing globally!” – Matty 

695

293 Kommentare

💢 Currently, freelancing in Product Management (as well as freelancing overall) is going through a bit of a rough patch... ...which makes it all the better that our guest authors Soeren von Sebelin and Hendrik Hemken have not only decided to share some best practices from their past freelancing experiences in the space, but are also doing the good work – of launching an availability list tool for product freelancers! 🦸 📜 Interested in getting on the waitlist? Read more here: https://t.ly/W4hBj If you're out of Medium credits, use this one: https://t.ly/O_3I7 👇 Feel free to share your thoughts in the comments – you know LinkedIn appreciates it (and so do we, of course)!👇

4

Whether you’ve been a UX researcher for your entire adult life or just starting in the field of UX, these insights are for you...   In “12 Mistakes to Avoid When Journey Mapping”, Akendi’s own Scott Plewes shares his thoughts on common missteps one can take when developing journeys for customers and users.   🗝️ Here is a snapshot of some of those mistakes:   ◦ Creating a journey based mainly on opinion or secondary data ◦ Missing the concept that a real-life person can map onto more than one persona ◦ Assuming a journey is linear   Read in more detail: https://lnkd.in/eFS5cZe3   Are there any journey mistakes you’ve encountered that you would add to Scott’s list?   #research #ux #journeys #mapping #design

11

1 Kommentar

Did you know that the function of product strategy is to help you say NO? 🙅‍♀️ This is one of many valuable insights shared in the super interactive webinar we had with Tim Herbig last week, as part of airfocus's "Top PM Voices" series. It was amazing to see everyone of the attendees sharing examples and ideas, while Tim helped us sort them in a way that connected strategy to OKRs. I tried to gather the main takeaways in this article below, including a tl;dr summary, video snippets from the webinar (thanks to Contrast) as well as some extra resources for those interested to learn more or find more extensive guides. Link to the article: https://lnkd.in/dUjRbaiV You can also watch the full webinar replay here 👉 https://lnkd.in/dkxY2T8n Your feedback matters 🙏 . #webinar #blog #airfocus #productmanagement #okrs #productstrategy #productcontent

23

4 Kommentare

🌟 Are you a leader in the UX & Product world? Join me for an exclusive gathering at the PUSH UX & Product Leaders Lunch next week Thursday, June 6th at Gigi Trattoria in Munich from 12:30-14:30! 🇮🇹 WHY THIS LUNCH IS A MUST FOR EVERY PEOPLE LEADER: - 🤝 Product Leaders Unite: Connect with a select group of ten leaders in a cozy, intimate setting. Imagine the insights and partnerships that can emerge from such high-level discussions. - 🧠 Focused Discussions: Utilizing the Lean Coffee method, every voice gets heard, ensuring dynamic and democratic conversations. It's your chance to share, challenge, and refine your ideas among peers. - 🍝 Delicious Cuisine: Who says great discussions can't happen over great food? Enjoy mouth-watering Italian dishes, with vegetarian and vegan options available, ensuring a delightful culinary experience as you engage. 🍽️ THIS IS NO ORDINARY LUNCH It's a place where thought leaders can delve into the nuances of UX and product management, ignite new ideas, and discover collaborative opportunities, all while enjoying some of the best food Munich has to offer. 👥 SPACE IS LIMITED Designed specifically for founders, directors, and top-level leaders in the UX & product scene, this lunch ensures you’re interacting with peers who share your challenges and ambitions. 📅 Don't miss out on this unique opportunity to enrich your leadership journey and enjoy meaningful conversations that could shape the future of UX and Product. Let's push the boundaries of what's possible together! Reserve your spot now and join us for a lunch that promises to be as enriching as it is delicious. 📩 RSVP today to secure your place at the table. Join me at UX & Product Leaders Lunch #17 https://lnkd.in/dCDq2_Zh 👤 Want more details? Feel free to connect with me! #Leadership #BusinessLunch #PeerCoaching

4

2 Kommentare

🎙️ Episode 4 is Live! At Dinghy GmbH, we believe in creating exceptional experiences for our clients, not just aesthetically pleasing pages. In this episode, Nils Borgböhmer discusses how top brands like Apple have mastered the art of consumer experience. What else can you learn: 🧠 Understanding Consumer Psychology: Learn how top brands tap into their customers' emotions and create lasting memories. 🎨 Designing for Impact: Discover the secrets behind creating user experiences that go beyond the surface. 💡 Actionable Tips: Get practical advice on how to enhance your brand’s UX and create loyal customers. Don't miss out! 🎧 Listen to Episode 4 now by visiting the link here: https://lnkd.in/dHu2SD2Z #apple #ux #uxdesign #brands #podcast

3