Ioanna Papazoglou

What is sexual harassment? In this article, TimeTo’s Katrina Urban answers questions around sexual harassment after conversation sparked from Forsman & Bodenfors LDN (was: CPB London)’s ‘I’m asking for it’ campaign "Clearly understanding what sexual harassment is and the many forms it can take can help create a safe working environment for all." Read the full article via the Creativebrief platform: https://lnkd.in/e2PrRZjt

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Clients Buy Words 🗣️ If you want to sell something, say something. And say it well. That’s the secret. Well, at least it was one of our secrets when we turned around TBWA\Chiat\Day NY back in the day. Starting in 2015, we went 14-17 in pitch wins. And at one point we were 7 for 7 in 7 months. The secret? Words. Everything we pitched had a great line. “the answer company” for Thomson Reuters. “Place of Possible” for H&M. “Ignite Something” for Hearts On Fire, the diamond and jewelry brand. To name but few. You see, clients buy words. Read the full story on PRINT: https://lnkd.in/gbmNaWaf Words: Rob Schwartz Imagery: Allison Saeng on Unsplash+ ⁠ -----⁠ #print #printmag #printmagazine #printisnotdead #creative #identity #inspiration #linkinbio #creativenews #words #sayitwell #peoplebuywords #talkaintcheap #clientsbuywords #agreatline #saysomething #advertising

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Words on words! It was a pleasure to share my perspective on creative copywriting. Check out the fun interview I've had with Rainbow Collection and Nicole van Brummelen. #copywriting #creativity #dogood

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Emotion is derived from the Latin word movere (to move) and is one of the primary forces that activates or energizes our behaviors. This is why we strive for emotion in advertising, to move audiences to action. Disgust is one of the seven universal emotions. This campaign from AMV BBDO elicits disgust while driving voters to take action against MP's responsible for raw sewage dumping. Warning don't read the below article, featured in LBBonline - Little Black Book, while eating your lunch. #disgusting #advertising #environment

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Marketers, do you struggle to balance long-term brand building marketing activities with short term activations? The new “The Impact Balancing Report” from Digitas UK and The Marketing Society addresses the tightrope that a lot of marketers walk, having to demonstrate the cultural impact of marketing as well as the commercial. Understanding how your audiences experience your brand, and the influence marketing has on this is just as important as short term profitability, as it ultimately impacts long term growth. Check it out 👇 https://lnkd.in/etzvJYsU

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While we don't need to revisit the specific brand controversies surrounding Pride Month last year, one thing is clear: some large corporations are still figuring out how to meaningfully celebrate love and equality beyond performative measures. However, for queer-owned brands, #PrideMonth shines a unique spotlight that allows their founders to honor their identities and make a difference in their communities. And with global LGBTQ+ annual spending power reaching $3.9 trillion, the queer community can put dollars into action by supporting these brands during and beyond the month of June. TomboyX, which makes gender-neutral apparel that helps people feel their best, released a special edition collection for Pride month, which contributes to their year-round donations to LGBTQ+ causes. Marc Jacobs Fragrances embraced Pride month with a social media campaign using the perfume “Perfect,” in addition to throwing the Perfect Pride Ball featuring drag queen Bianca Del Rio and queer influencers and models. Japanese snack box brand Bokksu celebrated Pride by releasing a limited-edition box showcasing gifts from queer makers and artists in Japan, and donating a portion of sales to Marriage for All Japan. With an overwhelming percentage of consumers expressing willingness to spend more on ethical brands, it’s important to remember that year-round support for the LGBTQ+ community is crucial, especially among socially conscious #GenZ and #GenAlpha consumers. Stay #OneStepAhead with Beanstalk - Brand Extension Licensing Agency #culturalintelligence.   To learn more, please contact: Todd Kaufman (todd.kaufman@beanstalk.com) Meredith G. Robbins (meredith.robbins@beanstalk.com)

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#GreenNudge: Nudging energy shift: Behavioural-informed campaign spurs first-time switches Today’s nudge is provided by Nicolai Shimmels, who is the Managing Director of “Oh, Behave”, the behavioural science practice of creative agency ressourcenmangel GmbH. With a wealth of experience in behavioural marketing tactics, Nicolai brings a unique perspective to his role, driving innovative solutions to help clients effectively engage their target audiences. 👉 What unsustainable behaviour needs to change:   When we look back to the fall of 2018 in Germany, one topic stands out: Climate change had the undivided attention of the media for the first time. Fridays for Future was only a few months old, but had already mobilised many people onto the streets. Consumers were becoming increasingly aware that they could make a difference by altering their behaviour. Nevertheless, many remained entrenched in their old habits. This was apparent when examining the intention-behaviour gap, particularly when switching energy suppliers. For example, in 2018, of the Germans surveyed, 75% looked at alternative energy offers and prices, whereas 💡 60% had never switched their supplier before 2018; ultimately demonstrating that consumers still had not yet opted for designated green energy. 👉 The Green Nudge:  While many other suppliers attempted to convince customers to act rationally through education and explanation, Hamburger Energiewerke GmbH chose to leverage the (often) emotional nature of decision-making, as an opportunity. During their campaign (from Oct 2018 to Mar 2019), Hamburg Energie nudged customers to switch their energy provider for the first time ever; using the following behavioural approaches: 💡 Visual Cues: a set of simple yet likeable icons and emojis which merged climate change and personal energy consumption; to make the causality between the two apparent. 💡 Social Norms: Telling people that by choosing anything other than Hamburg Energie and/or a green energy supplier is not very “hamburgish”. 💡 Feedback: They made it crystal clear that consuming power from coal – is in no way, okay today. 💡 Social Identity and Loss Aversion: Using meaningful landmarks and iconic sites from Hamburg, they teased what the immediate risk of losing such heritage would be like; in order to trigger a sense of identity and make citizens fear the risk of losing their beloved hometown from climate change. ➡ The result: Hamburg Energie not only exceeded their new customer target of 5,000 for the campaign period, but surpassed it by 90%, with a total of 9,500 new customers. Of these, at least 5,000 originated from the dominant supplier, Vattenfall. This resulted in a customer growth rate of 7.1%, marking a staggering 380% increase, compared to the average growth in comparable periods from previous years. Are you aware of any other nudges that help to promote sustainable products or services? Feel free to comment or get in touch: hello@green-nudges.com

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Heineken documents reach and brand outcomes of cross-media campaign to identify media mix optimisations. 📈 In a new case study with The HEINEKEN Company, you can learn how AudienceProject helped the brewer reassess their media investments to reach and impact their audiences more effectively. Among other things, Heineken learned that the lift in brand awareness was 7x higher with campaign exposure on both TV and Meta compared to exposure only on TV. Learn more in our case study: https://lnkd.in/gv348w4B Thanks for sharing your story, Jimmy Hughes! #casestudy #customersuccessstory #measurement #crossmedia

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Head of Strategy, David Jones, on being cautiously optimistic as the British Industry responds to the IPA (Institute of Practitioners in Advertising) Bellwether Report for Q1 2024 for LBBonline - Little Black Book. "As the country holds its breath in anticipation of a change in government and all the uncertainty that goes with it, its unsurprising brands are investing in tactics that generate immediate results.  But if the most optimistic predictions for consumer sentiment in 2025 come good, then increasing spend on customer experience could turn out to be a great bet. Agencies should be helping brands to optimise sales journeys and improve customer comms so that they’re well placed to capture market share when the feel-good factor returns." Read the full article here https://lnkd.in/gafquiQy

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🎯 LEADERSHIP SPEAKING & STORYTELLING TOOLBOX // MEDIA LEADERSHIP TRAINING // Babbel HQ 🇩🇪 // Berlin // Unpacking Strategies Using Stories with Impact Words matter. What we say. How we deliver those words... All very much count. Across my career, living in 7 countries 🇫🇷🇭🇷🇲🇹🇵🇹🏴󠁧󠁢󠁳󠁣󠁴󠁿🇪🇦🇭🇺 now settled in Croatia 🇭🇷 for 20+ years - words and how I use them matter. As leaders, sharing messages in a strong, concise & impactful way is a fundamental on-going skill in every leader’s toolbox. At hashtag #Babbel, the global top-selling language learning platform - words, really do matter. Recently, it was over to Babbel HQ in #Berlin 🇩🇪 for a few days with the leadership team exploring & strengthening this valuable skill in more detail, further embracing storytelling. Here’s a flavour of what we unpacked: 🎯 BITESIZE SHORT STORIES Stories come in all shapes & sizes. Building the skill of keeping your stories short & sweet, helps listeners to remember & process messages in a far easier way. Always remember, our job is not to make listener's brains work hard. It’s to make life easy for our listeners to process & understand the information. 🎯 BEING UNPREDICTABLE Think about it. (Good) stories are unpredictable. We lean in. Become curious. Wonder what’s next. Gaining our listeners attention & more so their interest, is not easy. Always keep in mind that our brain often sparks interest in anything new or fresh. Something we haven’t heard or experienced, increases the chance of holding our interest. 🎯 RELATABLE “YOU-MOMENTS” Listeners don’t care about what we say unless there’s something relatable or simply pulls them in. By adding, what I call “you-moments” into the mix, can really start to connect with your audience as interest grows. Phrases like “You’ll agree when I say”, “You know the feeling when” or “You can imagine” all can pull listeners in. Less “I” & more “you”. 🎯 TAKE LISTENERS ON AN EMOTIONAL JOURNEY (Good) stories are often about moments of emotion, transferring emotions – getting them to feel what it feels like. Audiences imagine those feelings around the experience – taking them to their own emotional place. As they see themselves in the story, an emotional bond is made – becoming more memorable, impactful & potentially influential. A warm thanks to all involved during the two-day sessions for a productive and resourceful training series Franka Schuster, Madeleine Jessell, Benjamin Eckart, David Marín, Maria Fernanda Rechkemmer, Sara Grana Álvarez, Stephanie Wright, Clemence W. Chee, Kathleen Radford, Dorothea Herm, Neil Berry and Christian Hillemeyer _______ Build your #pitching #storytelling #publicspeaking & strengthen your team's in-person & virtual communication, getting really good at sharing better stories & speaking with impact. Get in touch. 1-to-1 Coaching Leadership In-Company Group Training Virtual / In-person ➡️ Let's talk.

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With more than 2 billion people set to vote in elections in 2024, including the UK on 4th July, #disinformation is rife! Creativebrief asks CAN co-founder Harriet Kingaby 'How can brands tackle disinformation in the year of democracy?' Harriet explains, in order to tackle disinformation, we need to make sure there's funding for quality news.... Partnerships that promote reliable journalism are key to ensuring that the electorate is being supplied with good information in the lead-up to the elections. In this #BITE piece, Harriet explores election-related disinformation issues, the responsibilities of advertisers and media buyers, and the challenges posed by AI and MFA sites. 🔗 Read in full: https://lnkd.in/ecp-xJYF The Conscious Advertising Network (CAN) is a UK-based international coalition of over 180 advertisers, agencies, tech providers and civil society groups. We’re breaking the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children, and undermines scientific consensus. Our 7 manifestos guide our mission to ensure advertising integrity and to encourage systemic changes within the industry. Find our 7 manifestos here: https://lnkd.in/e5dB2_NB Interested in CAN and our FREE membership? Contact hello@consciousadnetwork.org Subscribe to our monthly newsletter: https://lnkd.in/eEvtFpC4 #BITE #YearOfDemocracy #Misinformation #Elections #ConsciousAdvertising #TogetherWeCan Propeller Group

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Discover how advertising has transformed from reinforcing traditional gender roles to celebrating diversity and empowerment. Read Lillie's latest blog, "The Transformation of Advertising for Women," to explore this fascinating journey. #Advertising #WomenEmpowerment #Diversity #Marketing

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Harmful stereotypes of masculinity in ads are harming young men and those around them. At today's Creative Equals RISE conference, the Head of the Unstereotype Alliance, Sara Denby, called on the advertising industry to redress masculinities, to impact brands and help drive positive social change. Here are some ways to get started: ⛔ As creatives and advertisers, reject the expected. Think about the depictions of ALL men in your content. 🗣️ Seek out new ways of showing what success can be - build in progressive and inclusive portrayals ⭐ Ensure inclusive media placements: consider where and how your content shows up. Want to be part of a more progressive advertising industry, and join our mission of a future free from stereotypes? Become a Member of the Alliance and access tools and playbooks for more progressive content. Find out more ➡️ https://lnkd.in/e2H7V2_4

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No-one WANTS to see your ads! Advertising is an interruption to someone's on platform or onscreen experience. They are not there FOR you, so you have to deliver value: and earn the right for their attention. Its why your creative, especially the first 3-5 seconds really matter. How do you stop someone from simply scrolling/swiping away or tuning out? It's all about the hook and relevancy to your target consumer. Barry Hott, growth marketing consultant breaks it down in the latest episode of Bitesized. Full episode is live on YouTube, Spotify and Apple - link in the comments.

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Ever wonder why PR firms charge such high retainers to deliver mediocre results?   For most of our clients, we are not the first PR firm they have worked with. They come to us frustrated about lackluster results delivered by teams that don’t take the time to truly get to know their clients – and their clients’ strategies.   If you’ve been burned by agencies in the past, check out our latest blog post. We truly believe in the power of good PR and focus on turning skepticism into results. #PR Ryan Walker https://lnkd.in/ep-yNbpt

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