Heitor Buchalla

"Good typography is like a good bed; it’s comfortable, and you don’t notice it." – Paul Rand When your visual communication conveys the right emotions : ☑️ It makes your brand messaging easier. People read and feel it. ☑️ The type system conforms to the context of the brand. Not the opposite. ☑️ It makes you easily recognizable. Text layers are not just texts, they're graphic elements too. In fact, any element in your visual communication should be reconsidered and attributed the right amount of responsibility. Choosing the right fonts for your brand is more than find the right category. That’s not true anymore. It either can be a decorative or a powerful asset, you choose! #typography #brandmessaging #visualcommunication #design

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Imagine a logo so good it wins design awards, yet so controversial it gets rejected by the government. That's exactly what happened with the recent redesign of the Portuguese Republic's logo. The rebrand, created by Studio Eduardo Aires, was recently awarded Second Place for Branding Identity and Identity Systems by Print Magazine. This story isn't just about a logo; it's about the power of design to spark national debate, evoke emotions, and challenge our sense of identity. The rejected logo, with its clean lines and minimalist aesthetic, stood in stark contrast to the traditional version featuring a coat of arms. While lauded by design awards, it ignited a firestorm in Portugal. The public and the new government saw it as a disconnect from the country's rich history and a symbol of a break from tradition. This controversy highlights the powerful role logos play. Brand designers have the power to create logos that resonate deeply. Here's how that power can be harnessed: Understanding your audience: What are your customers' values and heritage? How can your logo connect with them on that level? Creating a timeless design: A logo should be relevant today but also stand the test of time. Evoking emotion: The best logos don't just look good; they make people feel something. Ready to explore the power of design for your brand? Let's chat about what makes your brand unique and how your logo can become a symbol of that uniqueness.

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A refreshing take: AI + creative = enriching ecosystem :) #AI #creative #artificialintelligence #advertising #marketing #design

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How to close gaps in Premiere Pro! (Every little tweak like this saves time)

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Very true. Production art is needed in business, however creativity and design is something very different, when creativity drives product and packaging design that’s when outstanding results appear. Timelines built to deliver production work is completely different than real winning design work as good design is built with strategy that is aligned with real good strategic business development and a well thought plan.

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The Power of Visual Storytelling in Design 📝 In today’s digital age, visual storytelling has become a crucial skill for designers, helping to create engaging and impactful designs. As a creative designer with a focus on brand development and strategic marketing, I’ve leveraged this skill to elevate brands and connect with audiences on a deeper level. Here’s a look at how visual storytelling can transform your design projects and why it’s essential for any visual designer. - The Importance of Visual Storytelling Visual storytelling combines images, graphics, and text to convey a compelling narrative. It's about more than just making things look pretty; it's about creating a visual language that communicates your brand's message clearly and memorably. - Key Elements of Effective Visual Storytelling Clarity and Simplicity: Clear, simple visuals help your audience quickly grasp the story you’re telling. Avoid clutter and focus on the core message. - Emotional Connection: Engage your audience emotionally. Whether through compelling imagery or powerful narratives, emotional connections make your story memorable. - Consistency and Cohesion: Use consistent design elements such as color schemes, typography, and imagery. This creates a cohesive story that strengthens your brand identity. Real-World Application: Enhancing Brand Identity In different projects, I strengthened the brand identity by developing a unified design system that was both visually appealing and deeply engaging. Here’s how visual storytelling played a role: - Developing the Narrative: I focused on highlighting the craftsmanship and heritage behind the brand. This narrative guided all the design choices, from product photos to marketing materials. - Creating Engaging Visuals: High-quality images and behind-the-scenes content showcased the dedication to quality and detail, making the brand story come alive. - Ensuring Consistency: I used a consistent color palette and typography across all visuals, creating a seamless and recognizable brand experience. - Incorporating Interactive Elements: Interactive features like clickable product highlights and customer testimonials made the story more engaging and informative. This approach led to increased brand recognition and customer loyalty. The clear, emotionally engaging visuals resonated with our audience, creating a strong connection with the brand. This project demonstrated how effective visual storytelling could enhance brand communication and drive business success. Visual storytelling is a vital skill for any visual designer. By focusing on clarity, emotional connection, consistency, and engagement, you can create designs that are not only visually appealing but also meaningful and memorable. This approach helps build stronger connections with your audience and drives successful outcomes. https://lnkd.in/eX44Vqm2

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This is spot on about #AI. More emphasis in the human and less on the machine, not all the way around. Follow Joanna here https://lnkd.in/e3gYvXG2 (and thanks Alastair Thomson)

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Not a wise business decision.

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😭 Our ideas & designs can be precious to us. We can think we nailed the brief with bulletproof insights. But we are in an unpredictable industry. Who knows what will resonate, catch on and get amplified!?! That's why we should all be experimenting and taking risks. So enjoy the small victories along the way, because nobody has it all figured out—no matter what they tell you. #10minutedesignchallenge #designchallenge #advertising #marketing #branding #design #graphicdesign #insights #risktaking

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Very well-said Authenticity of a brand is first to get the culture right, then the brand will follow. And that's almost the only way to avoid copying other's branding model. https://lnkd.in/gYtVVpPd

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Design Depth: Exploring the Depths of Visual Hierarchy in Graphics 🚀🔍 Dive into the world of visual hierarchy and uncover the keys to creating visually stunning graphics. From typography to layout, learn how to lead the eye and convey your message effectively. #DesignDepth #VisualHierarchyExploration 🖌️

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🎥 (Mr Beast's) Rare Thumbnail Insight #3: The Impact of Text Size and Fonts 🖋️ Did you know that the size and style of text on your thumbnails can significantly influence viewer engagement? 📈 Larger, bold fonts in contrasting colors help your title stand out, while unique fonts can add personality and flair to your video’s first impression. MrBeast’s thumbnails often feature big, bold text that immediately conveys the video's main idea, drawing viewers in instantly. Next time you design a thumbnail, pay extra attention to your text. It could be the difference between a scroll and a click! 💥 What fonts and text styles have worked best for you? Share your tips below!👇 #YouTubeGrowth #ThumbnailDesign #VideoMarketing #SEO #ContentCreation #SocialMediaTips #DigitalMarketing #YouTubeTips #AIMarketing #Branding

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The process IS progress. 🤌🏼💫⚡️ Your brand is like your thumbprint and let’s discover all the elements to communicate and showcase all that your brand has to offer. This is why brand-building is more than just colors, fonts, and a cool logo – it’s the thorough nuanced process to reveal your brand’s vibe, voice, and vision and builds community and profit. Maybe you feel overwhelmed and tired of DIY and doing it all. We’re your partner to grow a brand YOU and your people love and FEEL at the soul level. We’ll stretch your thinking, shift your perspective and expand what you think is possible for your business and growth. Founders – you might get impatient with changing your mind, needing more time for clarity, sharing your feedback, or feel like you’re messy. Yet – it’s the process to bring YOU, your business AND your people – ultimate progress. It’s about trusting YOU, trusting the process, and allowing space for alignment to craft a brand experience that truly mirrors your high value and expands your reach. Let’s build a brand that fuels connection, growth, and impact today.

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Recently, I stumbled upon something truly captivating: DeepMind, Google's pioneering AI research lab, collaborated with 13 international artists to visualize the complexities of artificial intelligence. Their project, "Visualising AI," offers over 100 stunning images and animations, shedding light on the intricate concepts shaping the future of AI. From video compression to digital biology, these artworks demystify the cryptic and provide a fresh perspective on the code and algorithms driving our world. What struck me most is how these artists bridge the gap between complexity and accessibility, sparking conversations and reflections through their unique visual interpretations. ✨ At Semrush, we're all about promoting creativity and innovation. We leverage AI not only in our creative fields but also in our tools to benefit our users. By incorporating AI into our platforms, we're able to provide cutting-edge solutions that empower marketers and creatives alike. As a creative professional, projects like "Visualising AI" serve as a reminder of the profound impact art can have on our understanding of complex topics. 💫 How do you use AI to boost your creativity? https://lnkd.in/d-c3pRjg #creativity #AI #DeepMind #Google #Semrush

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