Guido Bodeutsch

#AI for All Artificial Intelligence is the key to unlocking your business's full potential and can be a game-changer. Don't get lost in the jungle of AI education. Explore the curated list of courses for both beginners and managers, from free introductory programs to comprehensive high-end options: https://lnkd.in/eip3aF2f And of course you can always start here: https://lnkd.in/eis_DWcs Thanks Latif Ajouaoui for this great overview! #AIforAll #upskill

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🚀 Unlock the secrets of success! From bold moves to staying dynamic, Femke Bohling, our Managing Director, shares her 5 key learnings from 8.5 years at ABOUT YOU and SCAYLE Commerce Engine. Don’t miss out 💡👇 #BusinessInsights

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Is your sales team drowning in admin tasks and chasing down the wrong leads? Fear not because we’ve just dropped a new podcast episode. Our latest episode dives into the top AI use case that’s actually driving revenue for 130 B2B companies. Spoiler: It’s not just about fancy algorithms – it’s about making your CRM work smarter, not harder. 🤖💼 👉 Check it out here: https://lnkd.in/eip9ZVq5 #AIinSales #B2BMarketing #LeadScoring #SalesEfficiency #CRM #DataEnrichment https://lnkd.in/eip9ZVq5

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K5 - Future Retail is nearly there. Thanks trbo marketing team to organize everything and also many thanks to whole K5 - Future Retail team and Sven Rittau . Looking forward meeting great people and have the one or other discussion about #personalzation, #testing, #ai and many other topics

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more customers, more efficiently - often easier said than done. In my latest content piece for Afs-Akademie, I highlight the factors contributing to efficient user acquisition based on my experiences at #playstation, #Ancestry, #tractive, and many more projects. 😛Enjoy responsibly! P.S.: the article is in German but use some browser translation plugin and you will be fine ;) #marketing #customeracquisition #marketingefficiency #channelmarketing #b2c #b2b

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𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐞𝐫𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬 𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐮𝐩𝐩𝐞𝐫 𝐟𝐮𝐧𝐧𝐞𝐥?  𝐉𝐮𝐬𝐭 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐛𝐫𝐢𝐞𝐟 𝐬𝐮𝐫𝐯𝐞𝐲 of the focus group Retail Media Ecosystem at Bundesverband Digitale Wirtschaft (BVDW) e.V. and get insights to the importance of Retail Media for brand awareness. It only takes 5 minutes max.

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Yes, Im a Marketer... And no, I don't design. “Then what do you do?” A couple of weeks ago I visited my good friend and fellow #uc3m alumni Miguel Almeida. We were talking about the many misconceptions that we experienced on what Marketing is and what Marketers do. To be fair, few in the field do the same thing and it keeps changing rather often than not. But what many share is a creative nature of some sort, a strategic mind or curiosity to understand what we do and why we do it. If you mix that with a data-driven approach you are set to wear the many hats of a Marketer. Which for #growth, often feels like playing a looping game to me: ‎ ‎ ‎ ‎ ‎ ‎ 🔎 Identify levers ‎ ‎ ‎ ‎ ‎ ‎ 💡 Generate ideas to promote them ‎ ‎ ‎ ‎ ‎ ‎ 🧪 Validate/test before one is launched (or you go back) Ultimately, you win if you create real value for your target audience. Today is one of those endgame days. We are releasing a Benchmark report at Xentral ERP Software. Now I'm no reporting expert nor am I a good at creating clean visuals (again). But as a Marketer, I dedicated most of my time recently to help driving this “real value idea” from seed to harvest. Tomorrow however, I might validate a free tool or push an old fashioned email campaign. --> Check out the report here if you feel so inclined (or work for a DACH-based SME or Startup 👀 ) #XentralBusinessBarometer

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We at Dr. Hauschka and many other entrepreneurs are waiting for the #neuerechtsform. Who else? Economy should serve people, profit should not be an end in itself. This is one of the principles at Dr. Hauschka, as founder Dr. Rudolf Hauschka was convinced that entrepreneurship is always linked to responsibility. Hence, Dr. Hauschka / WALA was transferred to a non-profit corporate foundation more than 35 years ago. Dr. Hauschka / WALA has been member of Stiftung Verantwortungseigentum (Foundation of Steward Ownership) since the beginning, supporting entrepreneurs in order to be able to secure the long-term independence of their companies without bureaucracy. 📃 There are proposals from the scientific community to the government on how this legal form could be implemented simply, without bureaucracy, and in an entrepreneurial manner – that's why we want to support and share the #neuerechtsform together with others. The #neuerechtsform provides a suitable legal basis for companies in 'steward-ownership' or 'trust ownership'. This means it... 👉guarantees a legally binding commitment of assets (profits remain within the company and are used for business development),   👉ensures entrepreneurial independence without bureaucracy, and   👉enables the transfer of ownership rights to capable successors, regardless of their financial strength and beyond the immediate family circle. ✏️ If you, as an entrepreneur, are also waiting for the #neuerechtsform support the initiative by adding your name to the waiting list: https://lnkd.in/dx2qjys5 #spreadtheword #warteliste #wirwarten #neuerechtsform #nachfolge #mittelstand #wirtschaftswende #diezukunftistjetzt #wennnichtjetztwanndann

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🚀 The future without third-party cookies is approaching fast, and it seems there still isn't enough conversation around it. Luckily, we've got experts diving deep into the topic! 🎙️ Check out the latest podcast featuring industry leaders Dirk Rohweder and Jonas Rashedi as they explore the complexities and solutions around a cookieless digital landscape. In this episode: 🔹 Dirk Rohweder, COO & Co-founder of Teavaro, shares his extensive insights on marketing identity and building your first-party ID graph. Dirk's brilliant analogies make understanding the challenges and solutions of user identification clearer than ever. 🔹 Dive into the essential components of a minimum marketing technology stack and how strategic approaches companies can adopt for successful long-term identity management. 🔊 Listen now! 🇩🇪 👉 To Spotify: https://lnkd.in/dKCCQX2f 👉 To Apple Podcats: https://lnkd.in/dP3dZyu9 👉 To YouTube: https://lnkd.in/d3rxcirr #Podcast #DigitalMarketing #CookielessFuture #IdentityManagement #FirstPartyData #MarketingTechnology #Teavaro #TechTalk #DataStrategy #UserIdentification #IdentityResolution #IDGraph #MarTech #AdTech #Privacyfirst

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No words needed 🔥🔥🔥 😎 __________________________________ 👉 Wünschst Du Dir auch ein Fresh-up in Deiner Vermarktungsstrategie? 🌬 Frischen Wind in Deinem Vertrieb und Marketing? Dann....let´s talk. Nachricht genügt hier auf LinkedIn und wir verabreden uns auf einen virtuellen Espresso und besprechen Ihre Themen. Kostenfrei & unverbindlich (versteht sich 😉). Feurige SALES Grüße Tanja BASIC SALES - Clever verkaufen Sales & Marketing für kleine Unternehmen und Gründer #vertrieb #vertriebscoaching #umsatzsteigerung #basicsales #cleververkaufen

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Check out my latest blog post on #BNPL behavior in DACH! 👛 Interesting to see how #paymentmethods differ from one region to another and how important the #paymentmix is! Thx Charlotte Paauwe Ratepay for sharing your thoughts at #mpe Berlin!🤘 Ping Kai Früchtenicht Florian Eder Martyna Schröder Marcus Greven Joy Holler Anja Bachmann Susanne Zimmermann-Hüttner #WeAreNexi #NexiGeneration #Partnerships #digitalpayments #ecommerce #checkout #CX

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Our CEO, Felix Hoffmann, recently shared some insightful strategies in an interview with Dr. Alexander Brunst about optimizing prices and margins for better business outcomes. Is competing solely on the lowest price really the best approach? Consider focusing on value and strategic pricing instead. At 7Learnings, we know that prices and margins can be a little higher depending on inventory levels. If products sell out quickly, prices can be adjusted accordingly. We also leverage paid advertising on shopping platforms like Amazon and targeted marketing campaigns to increase margins effectively. #Ecommerce #PricingStrategy #Marketing

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Our very first edition of our All Hands on Tech Newsletter is out. Matthias Patzak and I will share every 2 weeks ideas, anecdotes, useful resources or simply: our well meant advise with you about how to build great tech organizations on scale. Subscribe here: https://lnkd.in/eCVFZRdp Later this week we have some great news about our book flying in, stay tuned :) #allhandsontech #softwareengineering #digital #software #productmanagement #newsletter

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With all the AI hype going on, I've been asked a lot lately about my vision for Migros Online. In the leadership team we've even asked ourselves if we need an AI task force. I've been developing and iterating my view in many discussions inside and outside the organisation, and here's my current state of thinking. 🧭 Focus on Customer Orientation and Business Drivers Understanding the needs of our customers (external AND internal) and aligning them with our business drivers should always be our first priority. No LLM will spit this out for us. Instead, we need to talk to the people in the (online) shop and on the floor. Thank you Alexandra for pointing out the importance of the human connection. 💡  Curiosity and Learning Organisation By educating ourselves and empowering our teams, we should enable smart people to take smart decisions. ML algorithms and tools have been making their way into our business for some time now. Whenever they did the job best (we're talking about search algorithms, replenishment forecasts, marketing texts...), they were naturally selected or developed. As Gabriel pointed out, today's graduates are all well versed in ML. We should use our internal potential. 🛑 No Innovation for the Sake of Innovation This is one of our core principles at Migros Online. With that in mind, and a high level of trust in my smart and curious colleagues, I've come to the conclusion that we don't need an AI taskforce or roadmap. Instead, we will continue to solve our customers' problems and business challenges using the right technology for the right job (and at the right price). Having said that, I still believe that the potential for automation and use of AI in many of our processes is huge and I'm excited to see what comes next 😃 . Thank you Laura and Denis for the opportunity to reiterate my views at this event.

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I am more than excited to announce our brand new advertising tool for brand owners: Sponsored Brand Ads 🚀 With this onsite marketing feature from Kaufland Global Marketplace, you can put your brands into the spotlight and set them apart from the competition. Your advantages at a glance: 🔹Focus on your brand, not on the individual product: you can highlight several offers at the same time. 🔹Performance-based advertising: SBA works as an auction system with keyword targeting following the cost-per-click principle (= you don't pay for the ad, but only when it is clicked). 🔹Full control: You set a maximum budget for the campaign. As soon as the maximum is reached, your campaign will be paused and no additional fees are charged. 🔹Detailed analysis options: You can strategically optimize your campaigns at any time. You already know Sponsored Product Ads - now it's your brands' turn! Give them the reach they deserve! Discover all further information about SBA here and find out whether you are eligible to use this promising feature on the Kaufland marketplaces: 👉https://lnkd.in/gXy3eWG3 It pays to be quick: all advertisers will receive exclusive promotional discounts until September! 💸 #KauflandGlobalMarketplace #eCommerce #Marketplace #RetailMedia #SponsoredAds

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📈 New customer needs, new competitors, changing corporate structures and much more ensure a permanent need for optimization in #E-Commerce! 🔎 Our quick self-assessment gives you a quick insight into the maturity of your E-Commerce business and you can also take advantage of a free one-hour consultation with one of our experienced consultants. 1. fill out the self-assessment (link below) 👈 2. Get the results and take advantage of 1 hour free expert consultation 👨‍💻 #ecommerce #support #challenge #improvement #growth Christopher Janning Patrick Schäfer Daniel Todorovic Wiebke Bohrmann Farhad Farahani

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UNIDY @ OMR ✅ OMR Sports Night & OMR Festival -> Dabei? Let's meet! ✅ myOMR - Branded Identity Management und SSO -> Willst Du auch? Let's meet! ✅ Bestes Europäisches Identitymanagement laut OMR Reviews -> Interesse? Let's meet! #digitalautonomy #sso #zeropartydata

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