Gianna Brachetti-Truskawa

In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including:
- What is QA in SEO and why does it matter?
- Tools and processes for QA in SEO
- How technical translation and technical SEO are similar
- How to build relationships with internal teams
- Advice for those getting into technical SEO
You can get the full transcription and links to resources at https://search.withcandour.co.uk.

With Google announcing their Rich Results Test tool was out of beta also came their decision to deprecate their famous Structured Data Testing Tool(SDTT for short) in July 2020. This was followed by discussions in the SEO community, as the SDTT offered more insights into structured data than their shiny new tool.

Shortly after, Google announced they considered the community's concerns and added previously known SDTT functionalities to the Rich Results Test tool. In general we highly… Mehr anzeigen

With Google announcing their Rich Results Test tool was out of beta also came their decision to deprecate their famous Structured Data Testing Tool(SDTT for short) in July 2020. This was followed by discussions in the SEO community, as the SDTT offered more insights into structured data than their shiny new tool.

Shortly after, Google announced they considered the community's concerns and added previously known SDTT functionalities to the Rich Results Test tool. In general we highly suggest to add at least one different tool to your QA tool box still — we listed all of them in this article. Weniger anzeigen

Prozesse in der Webentwicklung sind komplex und betreffen oft auch andere Abteilungen im Unternehmen, insbesondere die Suchmaschinenoptimierung. Sistrix haben mich zu einem SEO-Talk eingeladen und gefragt, wie die Zusammenarbeit zwischen SEOs untereinander und mit Entwickler-Teams mithilfe der Agilen Entwicklung verbessert werden kann.

Interview with the team of entwickler.de about when and how to integrate SEOs into your processes.

When I first consulted a client on multilingual targeting in 2012, I thought multilingual targeting was quite simple. And it was only over the years that I saw quite a few ways in which your hreflang implementation can go wrong. The following article is going to show you the most common issues that might hamper your international SEO efforts.

I was interviewed by Jo Turnbull, Founder and Blogger of SEO Jo Blogs and editor for State of Digital and the Search Elite blog. As I’ll be speaking at Search Elite, she asked me a few questions regarding languages and the introduction of automatic translation.

Through the advent of artificial intelligence (AI), machine translation is on the rise. Google Translate and DeepL are getting increasingly better at providing translations that resemble natural language. So it is enticing to have entire websites translated automatically - specifically for onlineshop managers requiring the translation of many product descriptions in a short period of time. This article the actual scope and challenges in localisation, as well as the limits of machine… Mehr anzeigen

Through the advent of artificial intelligence (AI), machine translation is on the rise. Google Translate and DeepL are getting increasingly better at providing translations that resemble natural language. So it is enticing to have entire websites translated automatically - specifically for onlineshop managers requiring the translation of many product descriptions in a short period of time. This article the actual scope and challenges in localisation, as well as the limits of machine translation, addressing the following issues: What methods of translation can be a solution for large websites? When would machine translation be a sensible choice? And how much budget should be regarded as reasonable for localisation? Weniger anzeigen

What happens to rankings in image search when making changes to image files? Which role does the "meta image" play in image indexation, and how does image indexation and Google actually work?
We're explaining a model developed by Martin Missfeldt which illustrates these processes in a comprehensible way.

Presentation about the top 10 common hreflang mistakes and how to fix them, held at SEARCHMETRICS SUMMIT 2017, 21 November 2017, Berlin.

See also the webinar (longer version) here:
https://www.youtube.com/watch?v=VWXa1CRlAlA&t=1s