Carola Kroll

Finally received the Verified Social Enterprise label. We see it as a good first step to make social businesses more visible and hope for a lot more political steps to follow (like tax incentives for companies that have equal economical and socioecological goals and KPIs). Social businesses and NGOs create solutions where the state fails to create them, often times under high personal commitment. We believe it will be of atmost importance that more and more companies start working on solutions for a better future instead of just maximizing profits and shareholder value.

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“Der Preis ist WOW und immer LOW: idea-lo, lo, lo, lo, lo, lo, lo, lo.” 🎶  (English: The price is wow and always low: idea-lo, lo, lo, lo, lo, lo, lo, lo.)    Our earworm-worthy brand campaign is ready for round 2! As Alicia Heise, Head of Brand at idealo, explains: “With our first idea-lo-lo-lo campaign two years ago, we set off a real confetti bomb: Loud and colorful, it drew people's attention to our brand and literally stayed in their ears. Now it's time to breathe new life into this recognition potential and focus more strongly on our product to best serve all phases of the marketing funnel, from awareness to consideration to action.” And the message of the spots featuring relatable new as well as recurring characters? “We want to show people with the iconic catchy tune and positive imagery: Saving money can be so easy and, above all, really fun when you find your personal bargain. It’s a reason to celebrate!” You can read the full press release with further information here (in German): https://lnkd.in/eYbP2jaV #idealolife #idealo #BrandCampaign #Marketing Grey

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Considering the fact that hygiene paper is completely eliminated here, as well as some speciality papers or graphic papers that are kept for archives, a recycling rate of 86,4% is an outstanding achievement. In comparison, Europe in average is at 70.5% - we are truly European champions in Austria and remarkably excellent in this respect, achieving the recycling rate required by the EU by 2030 seven years earlier. #recycling #circulareconomy #europeangreendeal

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Check the latest podcast with our founder and CEO, Marco Götz for TextilWirtschaft & Silke Emig In this conversation, he delves into topics such as current challenges impacting the industry, and strategies for navigating online and offline channels while maintaining professionalism. #drykorn #drykornforbeautifulpeople

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Great podcast, presented by Markenkraft, where Tomas shares decades of knowledge and experience - the beginnings, all the ins & outs, and the future - of building a successful #ingredientbrand business model. Tune in, it's a freebee!

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Do not miss our webinar this afternoon: we will focus on the solutions, challenges and findings of ID management and look forward to starting the discussion with you. We have ready alternatives to Third Party Cookies and a solution to give you basis for your First Party Data strategy. 📩 PM to me if interested. The webinar will be in 🇩🇪 #AdTech #MarTech #revolutionindigitalmarketing #cookielessfuture

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Check out the interview with Dr. Sebastian Friess on the 2023 Annual Report of the Bern Economic Development Agency. He reveals not only how to achieve real impact but also why symbolism can be essential. Bruno Hofer Kommunalmanagement #KantonBern #AnnualReport #Innovation

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🚀 The future without third-party cookies is approaching fast, and it seems there still isn't enough conversation around it. Luckily, we've got experts diving deep into the topic! 🎙️ Check out the latest podcast featuring industry leaders Dirk Rohweder and Jonas Rashedi as they explore the complexities and solutions around a cookieless digital landscape. In this episode: 🔹 Dirk Rohweder, COO & Co-founder of Teavaro, shares his extensive insights on marketing identity and building your first-party ID graph. Dirk's brilliant analogies make understanding the challenges and solutions of user identification clearer than ever. 🔹 Dive into the essential components of a minimum marketing technology stack and how strategic approaches companies can adopt for successful long-term identity management. 🔊 Listen now! 🇩🇪 👉 To Spotify: https://lnkd.in/dKCCQX2f 👉 To Apple Podcats: https://lnkd.in/dP3dZyu9 👉 To YouTube: https://lnkd.in/d3rxcirr #Podcast #DigitalMarketing #CookielessFuture #IdentityManagement #FirstPartyData #MarketingTechnology #Teavaro #TechTalk #DataStrategy #UserIdentification #IdentityResolution #IDGraph #MarTech #AdTech #Privacyfirst

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Hot discussion about personal branding in our Project A Leads Round with Rainer Berak , Simon Walter , Ole Bossdorf , Charlotte Niklahs , Moritz Trutschel and Andrea A. ! Takeaways (but also no-brainer): It's a must nowadays! Frequency paired with goodish quality should work! But it must fit your personality. More recommendations are welcome. #personalbrand #brand #management

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🚀 Unlock the secrets of success! From bold moves to staying dynamic, Femke Bohling, our Managing Director, shares her 5 key learnings from 8.5 years at ABOUT YOU and SCAYLE Commerce Engine. Don’t miss out 💡👇 #BusinessInsights

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🌍 Success Factor Sustainability - "Erfolgsfaktor Nachhaltigkeit" in Finanz & Wirtschaft 🌍 On September 21, 2024, the renowned Finanz und Wirtschaft (FuW) newspaper will include a special supplement on the topic "Erfolgsfaktor Nachhaltigkeit". In a time when sustainable actions are not only an ethical obligation but also a crucial success factor for businesses, this supplement explores the latest trends and best practices in the financial and economic sectors. From green investments to sustainable business models – it highlights how companies can embrace sustainability to fulfill their environmental responsibilities while also securing long-term economic success. If you are interested in working with us, please feel free to contact me directly! #Sustainability #Finance #SuccessFactors #GreenFinance #Economy #FuW

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Yes, Im a Marketer... And no, I don't design. “Then what do you do?” A couple of weeks ago I visited my good friend and fellow #uc3m alumni Miguel Almeida. We were talking about the many misconceptions that we experienced on what Marketing is and what Marketers do. To be fair, few in the field do the same thing and it keeps changing rather often than not. But what many share is a creative nature of some sort, a strategic mind or curiosity to understand what we do and why we do it. If you mix that with a data-driven approach you are set to wear the many hats of a Marketer. Which for #growth, often feels like playing a looping game to me: ‎ ‎ ‎ ‎ ‎ ‎ 🔎 Identify levers ‎ ‎ ‎ ‎ ‎ ‎ 💡 Generate ideas to promote them ‎ ‎ ‎ ‎ ‎ ‎ 🧪 Validate/test before one is launched (or you go back) Ultimately, you win if you create real value for your target audience. Today is one of those endgame days. We are releasing a Benchmark report at Xentral ERP Software. Now I'm no reporting expert nor am I a good at creating clean visuals (again). But as a Marketer, I dedicated most of my time recently to help driving this “real value idea” from seed to harvest. Tomorrow however, I might validate a free tool or push an old fashioned email campaign. --> Check out the report here if you feel so inclined (or work for a DACH-based SME or Startup 👀 ) #XentralBusinessBarometer

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German: Was ist Erfolg? Es ist die Folge von deinen Ansichten (Weltbild), Gewohnheiten und Taten. What is success? It is the result of your mindset, habits and actions. 😊 😃 Get more good customers for your interesting Business. Consulting Alfred Bossog, the friendly Digital Marketing Agency for your maximum Business Success. Get in touch for a free contact by Chat or Audio Call. Our languages are English and German (and Digital). Consulting Alfred Bossog www.bossog24.com #customeracquisition #increasesales #businesssuccess #businesshelp #acquisitionofnewcustomers #salestips #businessboost #businessowner #personalitydevelopment #onlinemarketing #digitalmarketing #socialmediamanagement #socialmediamarketing #businessbranding #businessbuilding #businesstips #alfredbossog  

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Our CEO, Felix Hoffmann, recently shared some insightful strategies in an interview with Dr. Alexander Brunst about optimizing prices and margins for better business outcomes. Is competing solely on the lowest price really the best approach? Consider focusing on value and strategic pricing instead. At 7Learnings, we know that prices and margins can be a little higher depending on inventory levels. If products sell out quickly, prices can be adjusted accordingly. We also leverage paid advertising on shopping platforms like Amazon and targeted marketing campaigns to increase margins effectively. #Ecommerce #PricingStrategy #Marketing

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𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐞𝐫𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬 𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐮𝐩𝐩𝐞𝐫 𝐟𝐮𝐧𝐧𝐞𝐥?  𝐉𝐮𝐬𝐭 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐛𝐫𝐢𝐞𝐟 𝐬𝐮𝐫𝐯𝐞𝐲 of the focus group Retail Media Ecosystem at Bundesverband Digitale Wirtschaft (BVDW) e.V. and get insights to the importance of Retail Media for brand awareness. It only takes 5 minutes max.

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