Alexander Schmidt

Unlock the potential of Google Ads with Pamela Wagner, directly from her session at WU Vienna! In this insightful tutorial, Pamela explains how to optimize Google Ads with advanced techniques that turn standard campaigns into high-performing assets. 🌟 Watch as she details the creation of call-out extensions and structured snippets, tools that enhance your ads with specific offers like "24-hour laundry turnaround" or "100% shopping security." Learn how to tailor these tools to resonate with your target audience effectively. 👉 Dive deeper as Pamela showcases how to set up and schedule promotion extensions, ensuring your campaigns run optimally during key shopping periods without constant oversight. This session is perfect for anyone aiming to leverage Google Ads for business growth—whether you're a student eager to learn digital marketing tactics or a professional refining your skills. 💡 Curious about how these strategies can be applied to your campaigns? Visit the link in our bio to discover how Ajala Digital can help you make the most of Google Ads, driving real results and business growth. #GoogleAds #DigitalMarketingEducation #WUVienna #PamelaWagner #AdStrategy #MarketingSuccess #LearnGoogleAds

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𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐌𝐞𝐭𝐚 𝐀𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫, 𝐭𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐛𝐮𝐬𝐲 𝐭𝐡𝐞𝐬𝐞 𝐝𝐚𝐲𝐬 𝐜𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐮𝐩 𝐚𝐧𝐝 𝐫𝐞-𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬. No? This implies that you might not be using (yet) Meta’s New Insight and Targeting options for Advantage+ Shopping Campaigns. Well, you should. It has been just a couple of weeks since Meta added new features to its Advantage + Shopping Campaigns, an automated marketing tool that encloses a suite of features that have already become a hit with Meta ad marketers. But with the two new features, Meta just upped the game for online sales! Now you can target people who've shown interest in your business but haven't purchased yet and re-engage interested audiences. This carousel post shows you how the New Insight options of Advantage+ Shopping Campaigns can help you gain valuable insights and boost business sales for your business. #metaads #socialmediamarketingtips #DigitalMarketing #facebookadscampaigns #InstagramAds #AdvantageShopping #metaadvantageshopping #metashoppingads #automatedadcampaigns #ecommercemarketing #retargetingads #Remarketing #customerengagement #warmaudiencemarketing #boostsales #MetaAdsUpdate #advantagetargeting #ecommerceconversion #facebookpost #instagram #instagrampost #reevadigital #linkedinpost

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How do you make your on-product ads stand out? Here are five essential tips to ensure your message leaves a lasting impact: 1. Keep It Simple: Less is more. A clear, concise message with minimal text will capture attention quickly. 2. Bold and Bright: Use vibrant colors and bold fonts to make your ad pop against the product packaging. 3. Strategic Placement: Position your ad where it’s most likely to be seen—think about how consumers interact with the product. 4. Call to Action: Include a strong call to action to encourage immediate engagement, like scanning a QR code for a one of a kind offer. 5. Consistency is Key: Make sure your ad aligns with your overall brand image and message for a cohesive marketing strategy. What guerrilla strategies have worked for you? Share your thoughts below! #MarketingTips #OnProductAdvertising #AnvaraInsights

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Brands see a 128% uplift in conversion rate when customers interact with reviews. Are you using reviews in your outreach? We’ve put together a guide on best practices when sharing your reviews online. Some key points include: Authenticity – show your not-so-shiny as well as your five-star reviews to demonstrate how you deal with unhappy customers Tell your story – Select reviews that showcase your values Celebrate your customers – prove that you’re listening by sharing the voice of your customer on social media Want to know more? Download our best practice guide: https://hubs.la/Q02zqrcn0 #Feefo #Reviews #CustomerFeedback #socialmediamarketing #bestpractice

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💡 How to boost your marketing campaign tracking? As promised, the slides of our first talk at Measurecamp Amsterdam (by Casper and Krisjan) Don't solely rely on the numbers within the ad platforms and Google Analytics 4. Learn how to upgrade your marketing campaign tracking (with dynamic parameters), that can be used to combine different data sources. As as result, a solid campaign measurement foundation can be created, that gives better insights into your campaign performance. #marketingperformance #analytics #measurement

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𝟭𝟱+ 𝗧𝗶𝗸𝗧𝗼𝗸 𝘁𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗳𝗼𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰 TikTok is always changing, and in 2024, it’s full of new trends that make it exciting. There are many fun challenges and creative ways people use the app. These changes show us what users like and how TikTok keeps up with their interests. Let’s dive into some top trends you should look for this year on TikTok. #FunChallenges #TikTok #TikTokChallenges #TikTok2024

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Save yourself all that time. Just read these 3 Resources: 1. The Ad Formula: A guide to creating ads that turn clicks into cash. 📈 2. Audience Alignment: How to find and target the folks who want to buy. 👥 3. Conversion Crafting: Turning traffic into treasure. 💰 Wanna see real results? 🚀 Explore our website: http://eddietechsolns.com and let's boost your revenue together! #DigitalMarketing #AdSpend #RevenueGrowth #DubaiDigital, #DigitalMarketingDubai, #UAEMarketing, #DubaiSEO, #DubaiSocialMedia, #UAEDigitalAgency

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𝟱𝟭% 𝗼𝗳 𝗚𝗲𝗻 𝗭 𝗽𝗿𝗲𝗳𝗲𝗿 𝘁𝗼 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝗼𝘃𝗲𝗿 𝗚𝗼𝗼𝗴𝗹𝗲. TikTok isn’t just for viral dances (anymore). 40% of consumers use the app to source information. The nature of short-form content is supporting the cause, yielding quicker, more seamless results than Google. A user will:  Search for an exercise routine → come across an inspirational creator → then be recommended a related product. The buying journey is integrated effortlessly and it shows in the conversion rate (as high as 80%). So, how do brands leverage SEO on TikTok? Understand the platform’s algorithm and optimize content accordingly: ▶️ Maximize keywords In the text of the video, caption, hashtag and description, include relevant keywords. ▶️ Build a hashtag strategy Incorporate 3-6 keyword hashtags with a mix of high-volume and low-volume keywords. ▶️ Stay consistent Consistent posting is key to signal to the algorithm that your brand is a valuable creator. ▶️ Quality reigns supreme Experiment with different formats, trends and techniques to keep content fresh and engaging. ▶️ Stay updated on trends Keep on top of popular trends within your niche and incorporate them into your content strategy. The way users acquire answers is shifting. Don’t get left behind. #strategy #marketing #branding  Data sourced: Emarketer

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🔍 Do you check how much you spend on ads because of competitors using your brand name? 🚀 Do you stop them with legal ways or use software to decide better? In today's competition, it's important to know how rivals affect your ad money. Whether you use laws or smart tools, the aim is the same: to make ads work well and get more from what you spend. 💡 Share what you think in the comments! Let's talk and learn from each other. #Ads #SmartDecisions #AdvertisingTips #BrandBidding #DataSolutions #WebScraping #DigitalMarketing

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Does search engine advertising with Google Ads still work in 2024? 😱 That's the million dollar question on every marketer's mind. And that's exactly what we'll uncover in this online #workshop with Google Ads expert Dominik Berg In 60 minutes, Dominik will blow your mind wide open with: 🧠 Killer insights into search engine advertising goals 🎯 Target audience analysis and keyword research  💰 Bid strategies for any budget 📈 Content and ad formats that convert 📊 Campaign measurement, analysis and optimization  😎 And the inside scoop on Performance Max campaigns This workshop is the key to understanding modern search engine advertising. If you're ready to peer behind the matrix of Google Ads... And transform how you attract customers online... Then click here to register now: https://lnkd.in/egXpqXGD #SEA #Digital #Entrepreneurship

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Well, Attention Please: Regular Google ad account audit is vital because it depends on overall business growth so if you care about Google ad accounts very smartly then you can get quality results. Key Areas to Focus On Google Ad Account: Campaign Goals and Structure: Ensure your goals are clearly defined and aligned with your overall marketing strategy. Check for a well-organized account structure with distinct campaigns and ad groups for specific product categories or audience segments. Keywords performance: Analyze keyword performance metrics like impressions, clicks, conversion rates, and cost-per-acquisition (CPA). Identify irrelevant or underperforming keywords to be paused or removed. Look for new keyword opportunities that align with your target audience. Ad Copy and Creatives: Review ad copy for clarity, relevance to keywords, and compelling calls to action (CTAs). Test different ad variations to see which ones resonate best with your audience. Landing Pages Optimize: Ensure your landing pages offer a seamless user experience and are optimized for conversions. Conversion Tracking: Verify that conversion tracking is set up accurately and captures all relevant actions. Bidding Strategies and Budget Allocation: Evaluate your bidding strategies to ensure they align with your campaign goals. Analyze budget allocation across campaigns and ad groups, and optimize for better results. Competitor Analysis: Use Google Ads tools like Auction Insights to see how your competitors are performing. Learn from their strategies and identify areas for improvement in your own campaigns. If you are struggling to get high conversion but not getting so we are here to assist you. Visit our website: https://agenterhub.com/ #googleads #googleadvertising #advertising #realestate #realestateleads

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Last month, we made $9.3M with static Facebook ads. Here are the 18 formats we used (steal these for your ecomm brand). - The Features Callout Ad - The Offer / Sale Ad (👈 Responsible for almost $4Mn revenue alone!) - The Quote Review Ad - The Before / After Ad ( 💅 Works great for skincare and haircare) - The Day 1 Vs. Day 30 Ad - The Ingredients Breakdown Ad - The Head-To-Head Comparison Ad - The PR Screenshot Ad (🏅 Don't underestimate the power of social proof) - The Tweet Overlay Ad - The Tweet Q&A Ad - The Quiz Ad (Knowing your customers better is always a win) - The Grid Benefit / Offer Ad - The Hero Stat Ad - The Listicle Ad - The TikTok Comment Overlay Ad - The Founder Story Ad - The Split Screen Ad - The Time To Value Ad Want a plug-and-play Figma board of these formats? 1. Follow our page, and 2. Comment "Templates" and we'll send it over -- -- - PS: Our team now uses them as a starting point for our catalog creatives. If you're looking to create stylized catalog ads that look like attractive static ads (instead of the regular, boring catalog ads), we can help you out! Check out our website and feel free to drop in for a discussion anytime.

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🚀 Performance Max allows you to use a single campaign to bid automatically on all Google Ads channels. Costanza Ghelfi explains how ad-machina for PMax empowers companies to leverage Performance Max fully with 3 key benefits: ▪️ Unlimited dynamic creatives ▪️ Intelligent product listing ▪️ Continuous improvement Discover more in our new web 👉 https://ad-machina.com/ #PerformanceMax #TechMarketing #Omnichannel

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🚀 How to Create Thumb-stopping Social Ads! 🚀 In today's fast-scrolling world, capturing attention is crucial. Here are 5 tips to create ads that make users pause and engage: Eye-catching Visuals: Use vibrant colors and bold images to stand out in crowded feeds. Compelling Headlines: Write concise, powerful headlines that spark curiosity or address a pain point. Short & Sweet: Keep your message brief. Attention spans are short, so make every word count. Strong CTAs: Encourage action with clear and direct calls to action. Test & Optimize: Experiment with different visuals, copy, and formats to see what resonates best with your audience. Remember, the goal is to stop the scroll and spark interest. Happy advertising! 🚀💡 #SocialMediaMarketing #DigitalAdvertising #MarketingTips #AdCreatives #ContentStrategy

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