YOC

📢 What ads drive your attention?   In the digital age, it's almost impossible to go a day without encountering advertisement.   So, why not make these ads engaging? ⭐ #HighImpact #Engagement #BrandMarketing 

After work with YOC! 🍻   Together with many of our hamburg clients, we had a great event at StrandPauli GmbH & Co. KG   ✌ The weather was perfect, the location stunning, the drinks flowed endlessly, and the company was excellent.    An ideal setting to come together for a bbq, network, and, of course watch the european championship. ⚽   Who do you think will win the final round of the european championships? Leave your bet in the comments! 👇 #EM2024 #SummerEvent #StrandPauli #Hamburg #AdTech

2024 is looking great! Last week, we held our annual general meeting to present insights from 2023 and the goals for the remainder of the year to our investors. 2023 has been our most successful year to date, but H1-2024 figures indicate that this year will be even better! The complete H1 report will be available in August, but you can find the link to view the preliminary figures in the comments. We're excited to see what the rest of 2024 will bring! #H1 #Investors #YOCAG #GeneralMeeting

With launching our proprietary platform, VIS.X®, back in 2018, we enabled programmatic advertising for high-impact formats, which was still a fairly new trend topic and not yet applicable to these advertising formats.    Now the industry is facing a new trend: Artificial Intelligence ⭐   Once again, our ad tech experts challenged these potentials for our offering and platform - resulting in the outstanding introduction of our VIS.X® AI.   Based on machine learning technology the VIS.X® AI optimizes the delivery of campaigns multi-dimensional by choosing the best performing ad format, publisher sites, placements and target groups within a set KPI goal.   And the best part: it operates entirely automatically in real-time. 🙌   👇 Click through to learn more about VIS.X® AI here: #AI #DigitalAdvertising #AdTech #KPI

Advocating for climate awareness and social justice ✌ Proudly presenting the impactful campaign with WWF, which we have designated as our campaign of the month for June!   👉 Available on desktop as a YOC Sitebar and on mobile as a YOC Understitial Ad®, the interactive tap feature enables you to turn on a light, symbolizing the goal of the campaign. This call to action encourages donations to support women's education in solar engineering in Madagascar.   By participating, you not only empower women in rural areas with essential education but also contribute to climate protection. With the help of education, these areas will transition from using harmful kerosene lamps and open fires to sustainable solar light, reducing health risks and environmental damage.   💡 Lighting the way to a brighter, more sustainable future for everyone! #WWF #SocialJustice #HighImpactAdvertising

Cannes Lions 2024 💛   Each year, the Cannes Lions event captivates us not only with its stunning Côte d’Azur location but also with the incredible global community it attracts.   This year, we had the pleasure of hosting our own networking event in collaboration with MMA Europe.   🥂 Over 50 leading companies joined Dirk Kraus, Maximilian Pruscha, and Jan Gräwen for an evening filled with refreshing drinks and insightful discussions on global industry trends and visions.   A special thanks to Annex Beach Cannes for providing the perfect venue! ☀   #CannesLions #Networking #MMA #DigitalAdvertising

Football Agency Cup 2024 🔥   With around 3,000 participants each year, the Football Agency Cup GmbH is the biggest event for the German marketing and creative scene.   Since 1988, Germany's top communication agencies have battled it out in this tournament. ⚽   This year, Juliane Becker, Karen Tovar Molina, Katharina Huy, Christoph Goebel, Anto Brkic and Philipp Götz cheered on the teams as they went head-to-head against other advertising pros in football matches and chearleeding!   🍻 After the matches, the weekend was filled with great music and provided a fun atmosphere for connecting with our ongoing clients!   What a great experience! See you next year #FAC #FootballAgencyCup #Networking #BusinesswithYoc #Advertising

Optimizing advertising effectiveness in an increasingly privacy-oriented world.   In the recent OVK Online-Vermarkterkreis panel talk on future-oriented ID models, organized by Eugen Schmidt and moderated by Bettina Schatz, our publishing manager Ulrich Loibl, alongside Tobias Hauschild (Krone Multimedia) and Johannes Pernkopf (willhaben.at), shared their insights and knowledge on advertising strategies in the post-cookie era.   📈 Under the theme "The ID and I," Ulrich emphasized YOC's approach, stating that "we follow the multi-ID approach and believe that a single ID is not the solution; rather, multiple access points are needed to achieve the appropriate reach."    This strategy ensures both privacy and targeted reach, showcasing YOC's leadership in digital advertising.   💡 What are your thoughts on the future of advertising in a privacy-first world? #cookieless #MultiID #DigitalAdvertising #PanelTalk

YOC summer trip 2024 💛 With our largest group yet, this year YOC took over Split, Croatia! As an international company, it’s a challenge to gather everyone, but our annual unforgettable summer trips make it happen 💯 Celebrating our third successful trip in a row, we enjoyed everything from our island stay to ocean dives and dancing into the night 🥳 🌎 Let’s see where the adventure will take us next year! To everyone that joined, what was your highlight? 💬 #yoclife #teambuilding #companyculture #summertrip

Machine learning 💡 - a subset of AI, focuses on developing algorithms that learn from data to make predictions and decisions. ▶ What does this mean for digital advertising? #AI #MachineLearning #AdTech