Vaayu

We’re so grateful to collaborate with amazing retail partners who are committed to reducing their environmental impact and can’t wait to see what 2024 holds. 🌍💚 #retailimpact #climatechange #VaayuPartner

In collaboration with Schibsted Marketplaces, we recently explored how recommerce is reducing shopping emissions across Nordic favorites FINN, Tori, DBA and Blocket. 🔎 Findings included: - 350K tonnes of CO2e avoided in 2023 - Equivalent to nearly 2M car journeys from Oslo to Stockholm 🔗 Check out the Customer Story to discover how granular LCA helped us quantify the saved environmental impact of second-hand shopping in the Nordics: https://lnkd.in/eME3Nq55 🇳🇴 🇫🇮 🇩🇰 🇸🇪 #circulareconomy #lifecycleassessment #VaayuPartner

🙌 Driving home the power of knowledge-sharing and joint problem-solving, The Lovie Awards is sharing its ‘In Collaboration Report’, containing crucial insights on what it means to work together. 🌍 We’re pleased that our Co-Founder and CEO Namrata Sandhu joins 150+ key contributors from across 20 countries forming this framework of ideas. Collaboration is a cornerstone of Vaayu — the bigger the network, the bigger and faster the impact we can have together. 🔗 These insights are designed to enhance collaboration at every level, from the regulatory landscape to digital innovation, creative prowess and beyond. Presented by Snap Inc., you can access the report here: https://lnkd.in/dixYT-vw #carbonreduction #groupchange #worktogether

Cost-per-wear. Have you heard of it? 💡 Using Vaayu’s granular LCA data, we helped position the long-term affordability of pre-loved luxury items on Vestiaire Collective versus new fast fashion using the pioneering cost-per-wear metric 👕 This work is a major stepping stone for improving consumer awareness and changing shopping attitudes for good, switching to habits that help lower retail’s impact on the planet. Thanks for an awesome partnership, Vestiaire Collective! #secondhandshopping #costperwear #fastfashion

Your key legislation updates for July: 🟩 EU Green Claims Directive: Formal negotiations to start this year. Companies may need to pre-verify environmental marketing claims by 2027. 🚜 GHG Protocol's Land Sector Update: Final release moved to Q1 2025. This standard will be crucial for companies calculating FLAG emissions. 🇫🇷 French Legislative Changes: Post-election, the timeline for implementing the Loi Climat Eco-Score and the proposed Anti-Fast Fashion Tax remains uncertain. 🇺🇸 US Supreme Court Decision: A new ruling may restrict federal agencies' power to enforce climate and sustainability regulations. Stay informed — sign up for free monthly Legislation Update emails directly to your inbox: https://lnkd.in/exEpf97N #sustainabilitylegislation #legislationupdates #retaillegislation

Over the past 50 years, Première Vision in Paris has evolved into a key hub for the European fashion and textile industry, attracting 25,000 attendees including designers, manufacturers, material experts, and tech stakeholders. Last week marked 2024’s event, and our Head of Product and Customer Experience Marie Samba joined a panel on how tech is tracing the product life cycle. Here are her insights from the conference: 🔹 Traceability: Full supply chain visibility beyond just lower-impact materials 🔹 Legislation: Shifting consumer behavior via sustainable product strategies 🔹 Transparency: Key to helping consumers make better choices 🔹 Collaboration & data: Raising standards and embracing new practices 🔹 Technology & innovation: Evolving past traditions to drive progress Tech is key to aiding transparency and lowering climate impact in fashion and textiles. Vaayu is excited to have a presence and a voice at major conferences like Première Vision, helping to shine a light on the industry’s progress and identify where businesses and consumers can also benefit from further innovation. #fashionemissions #textileemissions #premierevision

Namrata Sandhu, our CEO and Co-Founder, spoke at 2024's Better Cotton Conference last week, joining an expert panel including Jerome Pero of FESI (Federation of the European Sporting Goods Industry) and Tracy Saunders of John Lewis. Their talks tackled the rapidly changing regulatory environment and its impact on brands and manufacturers, emphasizing heightened accountability in the supply chain 🧵🏭 The conference was a global gathering, hosting leaders from 44 countries, to share insights on sustainable practices in cotton agriculture. Well done to the organizers, including Lisa Ventura, Tümay Özkarakaş Yenli, and Niranjana Rajesh! #BetterCotton #retaillegislation #supplychainemissions

FLAG (Forest, Land, Agriculture) emissions account for 22% of global GHG emissions (US Environmental Protection Agency (EPA)). Retailers, especially those in textiles, food and agriculture, may significantly contribute to these emissions through their value chains. If your company is setting a science-based target with SBTi, you must also address your FLAG emissions. Compliance standards for FLAG science-based targets: 🔹 SBTi and GHG Protocol: Recent guidelines require businesses with substantial FLAG emissions to set precise science-based targets 🔹 Action: Assess and manage FLAG emissions now — set science-based targets, including no-deforestation commitments Beginning your business’s FLAG journey may seem daunting. Vaayu makes it easier to start evaluating your FLAG emissions, using automation and technology to help you stay compliant and competitive. DM us to find out more. Science Based Targets initiative (SBTi) Greenhouse Gas Protocol (GHG Protocol) #ghgprotocol #flagemissions #retailemissions

Grateful to be named among Times Now’s Top 15 CEOs in this piece: https://lnkd.in/dYarqmhq At Vaayu, I’m fortunate to collaborate with a dedicated group of environmental pioneers who drive our mission forward. Each recognition received is a testament to my team, to our partners and to everyone who supports our journey 💚 Thank you to Times Now and ET NOW. Let’s continue to drive change and make meaningful impact! #indiantalent #leadership #techleader

Check out this fascinating research from Science Direct that monitored brain electricity and used questionnaires to understand how customers perceive products based on carbon emissions throughout their life cycle. This study highlights the importance of disclosing carbon information at different stages, from use to recycling. 🔎 Click through to see the consumer behavior key findings. Understanding these meaningful insights can help shape effective marketing strategies and policies to drive lower emissions in the use phase. By aligning product information with consumer values, brands can improve transparency, increase consumer trust, and ultimately reduce their products' carbon footprint. #consumerbehavior #consciousconsumers #retailscience