TRKKN

Analytics Summit Pre-event done 💪. Next up: the Analytics Summit main event in October. Remember, it won't be long now!

🎉 Congratulations to TRKKN Czech Republic for reaching an exciting new milestone 🎉!! We're thrilled to share that TRKKN CZ has now earned its Conversion Optimization certification. This achievement means we bring proven expertise in enhancing the performance of websites and mobile apps. We're eager to help you optimize your digital platforms to meet and exceed your KPIs. Curious about how we can support your optimization goals? Drop us a message, and we'll be happy to chat about the possibilities. Check out our certification in the Google Partners gallery:  https://lnkd.in/dUSWhQbC A big shoutout to Pavol Lukáč, Petr Vaněk, Luboš Komjati, Philipp Klempau, Lars Nehls, Alexander Pavenstedt, and everyone else who contributed to this amazing result. Thank you all very much 🤍❤️💙! #analytics #data #conversionoptimization #cro #certification #google #trkknczechrepublic #teamwork #trkkn

Wooow, 10k followers—guess we're not just talking to ourselves 😄!  Huge thanks to everyone! Each one of you makes our TRKKN community vibrant and special and your support means a lot to us ❤️❤️❤️. #thankyou #community #grateful #followers #trkkn

TRKKN Portugal rocked the stage at last week’s Google Cloud Day Lisbon 🚀 Together with Giuseppe Calabrese from Google, our colleagues Maria Beatriz Rocha, and Pedro André Sousa from TRKKN Portugal, explored how state-of-the-art AI technology can elevate your marketing efforts. They presented a compelling case study from one of our clients, illustrating how to turn vast datasets into actionable insights. The session touched on extracting key information, conducting exploratory data analysis, building robust predictive models, and setting up automated pipelines for continuous audience optimization and strategy improvement. Seeing our TRKKies passionately sharing our commitment to the One Google approach is always inspiring. Their enthusiasm for integrating the strengths of Google Marketing Platform and Google Cloud, and leveraging this synergy to create seamless experiences, make informed decisions, and unlock the full potential of AI and ML across the Google tech stack for our clients gives us goosebumps every time. A big shoutout to Maria Beatriz Rocha, Pedro André Sousa, Tiago Branco, Luís Casado, and Ricardo Fernandes for spreading TRKKN’s cloud love in Portugal 💛❤️💙💚. Special thanks to Google Cloud Portugal for the fantastic opportunity at Google Cloud Day Lisbon 2024. It was an amazing experience and we’re looking forward to the next one! #analytics #data #googlecloud #google #googlecloudday2024 #ai #trkknportugal #teamwork #trkkn

RIP, Universal Analytics 🖤! We’ve shared some great moments and will certainly miss features like Realtime BigQuery Export, Custom Tables, and Annotations, among others. Yet, Google Analytics 4 brings us even more, with cross-platform reporting, robust privacy controls, and AI-driven insights. As we say goodbye to UA, we’re excited to welcome the future with GA4. At TRKKN, we're celebrating the good times we had with UA, the dawn of an exciting new era with GA4, and the successful GA4 migrations achieved together with our clients. A huge thank you to the entire TRKKN team for their dedication and hard work in ensuring a seamless transition for our clients over the past few weeks and months. For a great read, check out the article from our dear colleague, Gavin Lockhart ⬇️ https://lnkd.in/e4TQ2vuE Happy tracking, everyone! #analytics #data #farewell #sunset #ga4 #trkkn

Last week, our colleague Milagros Cuadros attended the AB Tasty Partner & Client Meetup in Milan, gaining valuable insights into digital optimization. Key learnings included: 🔹 AB Tasty's strategic positioning in the Italian market 🔹 Introduction of new, advanced features on the AB Tasty platform 🔹 Utilizing the EmotionAI feature to enhance experiment outcomes 🔹 Leveraging integrations with Content Square and Tealium for improved insights and user experiences Mila particularly appreciated in-depth discussions on conversion optimization for Italian retail brands as well as networking with stakeholders dedicated to advancing user experience and website optimization. Thank you, AB Tasty, for an enlightening and engaging event 🙌! #analytics #data #experimentation #abtasty #meetup #conversionoptimization #trkkn

Companies leveraging first-party data for key marketing functions see up to a 2.9x increase in revenue and a 1.5x boost in cost savings. By focusing on first-party data collection and building a robust foundation, brands can maintain control and ownership, strengthen customer relationships, and future-proof their marketing strategies. El Kanagavel, Managing Director at TRKKN UK, discusses with Decision Marketing the crucial role of first-party data and AI in advancing marketing maturity. Read the full article here ⬇️ https://lnkd.in/eCj9Gkfv To learn more about how we assist brands at TRKKN, explore our whitepaper on Becoming An AI Leader here ⬇️ https://lnkd.in/edHXewx3 Thank you, Decision Marketing, for featuring us 😊! #analytics #data #1stpartydata #dataprivacy #durablemeasurement #ai #googlemarketingplatform #googlecloud #decisionmarketing #trkknuk #trkkn

Last week at Cannes Lions International Festival of Creativity, Mario Schiappacasse from TRKKN North America had the honor of participating in an insightful panel discussion featuring industry leaders Melissa Smith from AT&T, Joanna O'Connell from Omnicom Media Group, and Marta Martinez from Google. Together, they tackled the pressing issues and exciting opportunities brought about by the diminishing role of cookies and the rapid advancements in AI. For those eager to dive deeper into navigating AI innovations, you can watch the replay of the discussion here: https://lnkd.in/eH3YPAQa Additionally, if you're looking to expand your knowledge on AI Leadership, be sure to check out our comprehensive One Pager on what you need to know to get started with AI today ⬇️ https://lnkd.in/edHXewx3 Thanks for having us ❤️ #analytics #data #canneslions2024 #ai #google #omnicommediagroup #digitaltransformation #trkknnorthamerica #trkkn

🚨 Last call for the Google Cloud Day in Lisbon this week 🚨! If you want to join our session on “A New Era in Digital Marketing: Power Up Your Marketing Strategy With Google AI”, sign up now! Our dear colleagues, Maria Beatriz Rocha and Pedro André Sousa from the Digital Analytics Team, will be sharing the stage with Giuseppe Calabrese, Customer Engineer for Data & AI at Google. Together, they will explore how state-of-the-art AI technology can elevate your marketing efforts. Using a compelling case study from one of our clients, they will demonstrate how to transform massive datasets into actionable insights. Their session will cover everything from extracting crucial information and conducting exploratory data analysis to building robust predictive models and setting up automated pipelines for continuous audience optimization and strategy enhancement. 📅 Thursday, June 27, 2024 at 1:10pm (GTM+1) 📍 Blue Room 🎯 Marketers, data analysts, and business leaders eager to leverage Google AI for outstanding results Register here ⬇️ https://lnkd.in/g8H8V4xu See you soon! #data #analytics #googleclouddaylisbon #googlecloud #gemini #genai #ai #digitaltransformation #trkknportugal #trkkn

Google Cloud Day Lisbon is back, and TRKKN Portugal is thrilled to be part of it 💖! Join us on June 27 for an insightful event focused on the groundbreaking advancements in Generative AI. We’re especially proud of our own Maria Beatriz Rocha and Pedro André Sousa from the Digital Analytics Team, who will be sharing the stage with Giuseppe Calabrese, Customer Engineer for Data & AI at Google. Together, they will explore how state-of-the-art AI technology can elevate your marketing efforts. Using a compelling case study from one of our clients, they will demonstrate how to transform massive datasets into actionable insights. Their session will cover everything from extracting crucial information and conducting exploratory data analysis to building robust predictive models and setting up automated pipelines for continuous audience optimization and strategy enhancement. 📅 Thursday, June 27, 2024 at 1:10pm (GTM+1) 📍 Blue Room 🎯 Marketers, data analysts, and business leaders eager to leverage Google AI for outstanding results Sign up now! https://lnkd.in/g8H8V4xu Looking forward to seeing you next week in Lisbon! #data #analytics #googleclouddaylisbon #googlecloud #gemini #genai #ai #digitaltransformation #trkknportugal #trkkn