Schwartz Public Relations

Langsam wird’s eng in der Sendlingerstr. 42A … Zum 15. und 20. Jubiläum passte noch das gesamte damalige #bestteam auf die Treppe vor unserer Agentur: Susanne Häckel, Mario Henneberger, Verena Schubel, Monika Bertels, Florian Kestler, Ingrid Schiffner, Isabel Radwan, Stefanie Machauf, Lilli Küster, Dieter Niewierra, Marita Bäumer, Maren Seiffert, Jörg Stelzer, Simone Wenderlein, Katja van Berlekom, Sabrina Hiller, Bianca Sum, Marina Ruhsi, Manuela Enzensberger, Angela Frühschütz, Julia Maria Kaiser, Tina Mühlbauer, Carmen Ritter, Bernhard Krause, jakob ginzburg, Thomas Pfannkuch, Sven Kersten-Reichherzer und natürlich Christoph Schwartz. Für unser Shooting zum 30. Agentur-Geburtstag mussten wir hingegen etwas improvisieren. Zum Glück leisteten die Bierbänke von unserem „Sonnendeck“ beim Teamfoto-Shooting ebenso verlässlich ihren Dienst wie bei vielen sonnigen Mittagspausen oder lauen Grillabenden. 😊 Wie passt denn das inzwischen 40 Mitarbeiter:innen starke Team in die gleichen Räumlichkeiten wie vor 15 Jahren? Zum einen haben wir die Bürofläche an unserem Standort im Herzen Münchens in den vergangenen Jahren nahezu verdoppelt. Zum anderen eröffnet unser #MobileWork-Konzept unseren Kolleginnen und Kollegen große Flexibilität: Sie haben nicht nur die Wahl zwischen unserem Büro-Loft und ihrem Homeoffice, sondern auch aus 50 Standorten der Agenturen unseres Partnernetzwerks Eurocom Worldwide rund um den Globus.   #SPR30 #agencyanniversary

"Innovation is only possible when companies are willing to make investments that don't immediately result in measurable revenue." – Inspiring words from Jens Pälmer (CrowdStrike) during his keynote speech at the German Mittelstand e.V. summer party. And there is one thing that cannot be replaced, even in times of KPI-based communication: Human interaction and exciting glimpses behind the scenes of our industries and target audiences. Many thanks to Philipp Schiede for the invitation to the GM InnovationAward event! Beyond traditional #mediarelations work, trusted partnerships like this enrich us by providing fascinating insights into our target industries and audiences. Excellent locations are par for the course at events where ManageIT (ap Verlag GmbH) is involved, as proven by the summer party at the Olympiapark in 2023. This year, the conversations with Christine Schaffner and Solveig Wirsch (IU Internationale Hochschule) were as inspiring as the view from the rooftop terrace of 1000 Satellites GmbH South Horizon. #NextGenerationEntrepreneurship #InnovationHUB

With or without the German team: Big soccer matches are always a blast - not only for our colleague Hannah Louisa Struif, but also for our long-time client Alipay+ ⚽ As the official payment partner of the current tournament, Alipay+ is visible to an audience of millions. We brought together key international influencers and media such as Capital Magazin and Finance Magnates with Pietro Candela, General Manager of Alipay+ for Europe, at a match in Gelsenkirchen to present Alipay+'s plans and products for Europe and discuss the latest developments in #DigitalPayment. Thanks for the great cooperation to the fantastic team of Ant International and especially to Joshua Way and Martin Mou. It was fantastic to meet you in person and create a unique format together! #agencylife #madebyspr

We are excited to support AlgoSec, a global cybersecurity leader securing application connectivity and cloud-native applications, in their communication in DACH.   With our profound expertise in #cybersecurity communications we’ll ensure to increase the brand awareness of AlgoSec in German-speaking countries and to position the company as an expert in the field of security policy management. Together with AlgoSec, we are looking forward to making sure that organizations know how to identify potential network security gaps and vulnerabilities, accelerate remediation, and maintain the highest compliance standards. #warmwelcome #newbiz #techpr

In June, our colleagues Franziska Forster, Hannah Louisa Struif, and Sophie Lobenhofer hosted a press roundtable at the NIQ & GfK Insight Summit Germany 2024, bringing together twelve top journalists. Alongside Michael Mueller, Managing Director of NIQ/GfK, journalists from renowned media outlets such as Lebensmittel Zeitung, Lebensmittel Praxis, Elektromarkt Magazin, Infoboard.de, etailment, TextilWirtschaft, planung&analyse, marktforschung.de, and #hitecmagazin discussed the latest market and consumer trends. The event highlighted the importance of good, up-to-date topics, personal dialog and expert insights, even in an increasingly virtual world.   Under the motto “Empowering Growth with the Full View™”, this year's Insight Summit provided retailers and manufacturers with a comprehensive overview of current market developments and consumer behavior, thanks to data from NielsenIQ and GfK - An NIQ Company. One surprising finding shared by Franziska Forster was that GenZ makes above-average purchases in physical retail, challenging the assumption that younger generations are more digital.   We're proud to support such engaging events for our clients. A big thank you to Corina Kirchner, Julia Mayer, and Lena Schröder for their fantastic collaboration, and to all the journalists for their participation and interest!   #InsightSummitGermany #agencylife #madebyspr

1. Juli 2010 - heute vor 14 Jahren - hast Du lieber Sven Kersten-Reichherzer Deinen ersten Tag bei uns gehabt und bist seit dem zu einem unverzichtbaren Teil von Schwartz Public Relations und der Agenturleitung geworden. Ganz herzliche Gratulation und vielen Dank für all die tollen, gemeinsamen Jahre. Ohne Dich wären wir nicht die Agentur, die wir heute sind! 13 Jahre nach Dir wechselte vor genau einem Jahr Florian Stark von CHECK24 zu uns - ich hoffe, Du Florian trittst in Svens Frußstapfen und machst auch die 14 Jahre bei uns voll! Ganz herzliche Glückwünsche an Euch beide!

Es war einmal im Jahre 1994… … da verließ Christoph Schwartz Burson Marsteller und startete als Freiberufler im Münchener Homeoffice die #PR-Betreuung seines ersten Kunden PictureTel. Damit wurde dieser Schreibtisch an der Theresienwiese der Geburtsort von Schwartz Public Relations. 30 Jahre später sind wir nicht nur rund 40 Mitarbeiter:innen, arbeiten mit über 80 Kunden rund um den Globus zusammen und sind 48-fach ausgezeichnet, sondern feiern vor allem auch unser Jubiläums-Jahr! Zu diesem Anlass blickt unser Gründer und Inhaber zusammen mit Thomas Dillmann, Chefredakteur des PR-Journals, in der aktuellen Ausgabe des PR-Journal-Podcasts zurück auf die Veränderungen und Erkenntnisse aus 30 Jahren #PR (ab 10:55). Die ganze Folge gibt es hier: https://lnkd.in/dEa2Jrb6 Mehr über unsere Geschichte im PR-Journal: https://lnkd.in/dTFZuJqM #SPR30 #agencylife

Vielen herzlichen Dank für diese Worte zum Jubiläum, lieber Werner L. Kuhnert!

Last week, the Intersolar, the world’s leading exhibition for the solar industry, attracted thousands of visitors and around 1.500 exhibitors to Munich. Among them, three of our clients who contribute to shaping the future of #renewableenergy, each in their own way: Anker SOLIX, Raycap, and Sharp Energy Solutions ☀ Meeting our long-term client Raycap at the trade fair was a truly international event, with contacts from Germany, USA, Greece, and Slovenia coming together in one place to discuss the latest developments in surge protection. Thank you so much for the invite and your time, Lisa Duckett, Filitsa Tsichli, Ralf Güthoff, Benjamin Görtz, and Simon Šoln. Furthermore, we are delighted to have supported one of our newest clients, Anker SOLIX, in achieving over 25 #B2B media meetings during the trade fair, as well as an exclusive product experience event at Isarpost Eventlocation today. Together we have successfully raised awareness for the innovative X1 Hybrid Energy Storage System, showcasing its benefits for homeowners, installation companies, and distributors alike. What’s your personal highlight from this year’s #Intersolar?   #agencylife

Schwartz PR ranked among the top 10 agency employers in Germany: For the first time, we have been included in the PR Report magazine's employer ranking – and we have secured the 6th place right from the start. We even took first place in the "Team Spirit" category 🎉 That makes us proud and inspires us at the same time!   A heartfelt #thankyou to each and every colleague who shared their reviews on the employer review platform kununu, providing an authentic glimpse into our agency, team, and values, which greatly contributed to this ranking. #bestteam #agencylife #agencyaward