Remazing

We had a blast at our Amazon Marketing Get-Together yesterday 🎉 Together with our clients, partners, and Amazon Ads we warmed up for the OMR festival and transformed our office into a fancy event location - even though it’s a construction site at the moment 🙃 We held workshops about topics such as the AMC and the creation of Amazon content with AI tools. Of course, we also got to indulge in a few (or some more 😉) drinks and pizza by MILANO VICE 🍕 🥂 But most of all, we enjoyed having everyone around and getting the chance to connect beyond our screens. We find it super valuable to catch up in person and get together in a non-business environment from time to time. Thank you all for making this a great evening - and a very special thanks to Jana, Jana, and Holly 🙏 Stay tuned for more photos! And now: See you at the OMR festival! 👋 #omr #event #amazon #remazing

The biggest nightmare during Prime Day: Deals are not live! With Remdash’s widgets, Deal Availability and Trend, you don't have to worry about that: ✔️ Monitor if all your deals are active ✔️ Track how trends are developing in real-time This means you can quickly address any issues and optimize your deals for better performance. #PrimeDay #Amazon #Remazing

After 5 years in the making: Our first joint picture as part of the same team 🥂 I still haven’t fully grasped it, but since one week ago, Romy and her team at SNOCKSULTING and we have been sailing in the same boat — the new Remazing Group ⛵️ I’m proud of what we’ve managed to build together behind the scenes over the past five years, Romy. Since our first meeting at the W&V seminar in Düsseldorf in 2019, we’ve continuously supported and inspired each other through many meetings. Over the years, it became increasingly clear that we share the same vision and values, which form an essential part of the foundation upon which this successful merger is built. Thank you for your trust and investment in our shared plans 🚀 A big thank you also to you, Johannes. Thank you for your support along the way and for believing in this vision from day one. And, to Ingmar and Gustaf and the entire IK Partners team for your continued trust in us and for making opportunities such as this one possible 🙏 I’m really looking forward to this journey together. I’m convinced that 1+1 does equal 3 in this case as two fantastic and incredibly talented teams join forces. And ultimately, both Remazing and Snocksulting, will be able to make their offerings even more attractive for our respective customers and partners.

Amazon's Prime Day starts tomorrow 🚀 How to stay ahead of the competition: Monitor your competitors' ASINs in Remdash. This allows you to spot potential out-of-stock issues and target those product detail pages with display ads to increase your sales. Here are the benefits of this strategy: ✔ Increased visibility: Your ads appear where competitors' products are out of stock. ✔ Higher conversion rates: Customers looking for similar items are directed to your available products. ✔ Optimized ad spend: You focus your advertising budget on high-impact opportunities. Remember, success on Prime Day isn’t just about having great deals. It's about smart strategies and timely execution. #PrimeDay #Amazon #Remazing #Remdash

Prime Day Hack #4: Is your PDP ready for the sales event ❓ Ensuring your deal ASINs’ content is optimal is crucial for Prime Day success. What to use for that? Remdash's Content Accuracy and Retail Readiness Score! Here’s how 👇 - Content Accuracy: Shows the extent to which your live content on Amazon matches your predefined content. - Retail Readiness Score: Measures how well your product pages are set up for conversions. #PrimeDay #Amazon #Remazing

Visibility on Amazon is key - especially on Prime Day 🔍 This is why we track the Share of Voice (SoV) for paid and organic placements with our software, Remdash. We make distinctions in SoV between different keyword types: - Generic keywords: For categories and products in focus on Prime Day. - Branded keywords: To check if competitors occupy their own placements. - Competitor keywords: To “attack” other brands. Remember: Success on Amazon isn't just about having a great product. It's about visibility and strategic positioning. #remazing #primeday #amazon

Prime Day campaign tracking made easy. We know how important it is to keep track on all of your campaigns. Especially on big sales events like Prime Day. That’s why our software Remdash has the following widgets (among others): ✔️ Campaigns per Ad Type: Easily monitor the performance of each ad type. See what works best for your strategy. ✔️ Targeting Types: Get insights on your targeting. Understand which segments are driving results. Remember: Understanding your data is key to successful campaigns!

🚀 𝐒𝐧𝐨𝐜𝐤𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐦𝐚𝐳𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩 🚀 When IK became an investor two years ago, we defined the goal to turn Remazing into a platform, the “Remazing Group”. This means joining forces with other companies from our ecosystem in order to get closer to our vision of becoming the #1 global partner for brands on online marketplaces. Last Friday was the day: Snocksulting is the first company to become part of the Remazing Group and we couldn’t be happier. 🎉 Johannes Kliesch and especially Romy Riffel have built a great team and an impressive company, that we see as the market leader for D2C brands in the DACH region. We believe our clients will also benefit from this deep expertise in the future. On the other hand, we hope to enrich Snocksulting with our Remdash software and international presence. In addition, it is above all the personal fit that is 100% on point here. We have been in touch for years and have realized from the beginning that we have a very similar view of entrepreneurship and company culture. 🤝 Thanks to Gustaf Schlieper & Ingmar Bär from IK for making this step possible. Shout-out to all Remazians for bringing us in this position. And a big thank you to Romy and the Snocksulting team for your trust in us. We look forward to the journey together and to partnership with you. 🙏 #remazing #snocksulting #together

#Amazon Prime Day is just around the corner. Worst case: losing the buybox before or during the deal-event! 🚨 Losing the buybox on Prime Day can be a nightmare. It means lost sales and missed opportunities. To avoid this, we use our own software, Remdash. It helps vendors and sellers by showing: ✅ Buybox availability ✅ If they are in the buybox for deals and advertised products You are also able to set alerts to be notified immediately when losing the buybox. #Amazon #PrimeDay #Remazing

Are cookies dead? Amazon's latest ad tech says yes. Amazon has launched "Ad Relevance," an AI-based advertising solution that doesn't need cookies or third-party IDs. This innovation analyzes billions of data points from browsing, shopping, and streaming behavior and matches them against the content a consumer views in real-time. Key takeaways: ✔ Improved Addressability: Ad Relevance extends addressability on up to 65% of previously anonymous impressions. ✔️ Cost Efficiency: It can reduce the CPM by up to 34%.  ✔️ Better Performance: Early results show an 8.8% improvement in cost-per-click. This move is significant for marketers seeking viable cookie replacements and let's not forget that Amazon’s ad revenue soared 24% year-over-year, hitting $11.82 billion in Q1! Embracing AI-driven solutions like Ad Relevance will change ad targeting and efficiency. What are your thoughts on a cookie-less future in advertising?