Radyant

Here‘s why startups should stop focusing on search volume when investing in SEO. When it comes to SEO, many founders start with broad, top-of-the-funnel content. But we've found a more effective way: Flipping the funnel and prioritizing content that converts. Here's how we do it: Identify bottom-of-the-funnel keywords We target transactional and commercial keywords – queries users search to make a purchase or take action. This focus drives immediate results, quickly generating leads or sales. Focus on product-content-fit Our content positions the client's product as the answer to the user's search query. This significantly boosts conversion rates because the content aligns perfectly with user needs. Move up the funnel while connecting After starting with the most important money keywords, we gradually expand to mid- and top-of-the-funnel content. While doing so, we always think about connecting the topics to move a user down the funnel on our client‘s site. By flipping the funnel, we deliver faster and more sustainable results for our clients. How does your startup approach SEO? #SEO #contentmarketing #digitalmarketing #seostrategy #entrepreneurship

This is how we scaled the organic traffic of a food ecommerce brand to 400k a year with content. No fancy technical stuff. No link building. Challenges before the collaboration — No SEO strategy and few top 10 rankings — Lots of competition from established domains — English-speaking team in the German market — No internal SEO capacities What we did — Built a content plan with clear priorities — Checked product-fit, volume and chances to rank — Used structured data to get more visibility (“Recipe”) — Reliably executed the content plan (so many fail on this one) — Built ~40 pages for recipes and ingredients — Used SurferSEO to semantically optimize — Always went above competitor’s content score — Advised on improving the content design — Built in social proof and contextual information — Advised on conversion optimization — Directed people from the recipe to the product The results — From ~2k monthly organic traffic to ~45k — 22x based on GSC data (no Semrush projection!) — Almost 10k ranking keywords (13x to Sep. 2021) — 756 in top 3 and 1,338 on position 4-10 — 1,239 SERP features — Basically everything Non-Branded (99.1%) Found this post useful? Please share it, like it and leave a comment below. Have a great day! #seo #content #ecommerce

Good things come to those who wait. #seo #content #marketing

I just released a big update to the 660 members in my community. 🔥 Give me 71 seconds, and I'll also show you your new unfair advantage in Google Ads. I'm talking about my Google Ads Pro Dashboards. This is what you will get out of the box in a way you haven't seen before: ✅ Super quick top line KPI overview ✅ Most important KPIs over time ✅ Most important KPIs by campaign ✅ Most important KPIs by week and month ✅ Spend by Keyword Match Type ✅ Revenue by Keyword Match Type ✅ CPC, CTR, CVR, AOV etc. by Match Type ✅ Cost per Match Type over time (Broad match going wild?) ✅ Revenue per Match Type over time (Broad match actually working?) ✅ Leads per Match Type over time ✅ OCT insights per Match Type over time ✅ In-depth data per keyword ✅ Cross-filtering between keyword and query ✅ Spend, Revenue, ROAS, CAC by Product ✅ Product Tiers (Zombies, Villains, Heroes, Sidekicks) ✅ Cross-filtering Products by Tier ✅ YoY insights and Day/Time insights ✅ Deep look into auction insights ... and the list goes on. Setup is done in just a few clicks. Convinced? 👇 Check the link in the comments to get access for a one-time purchase of just $149 with LIFETIME updates. Have a great day! #googleads #lookerstudio #dashboards #reporting #insights #marketing

I am about to release some very nice updates for my premium Google Ads Looker Studio templates. My favorite? The new "Keyword Insights" tab. 💡 I spent so many hours in the Google Ads interface manually analyzing keywords, checking the search terms, configuring custom columns and I always thought there has to be a better way. With my newest addition to the Google Ads reporting suites (e.g., for Google Ads E-Comm like in the GIF below) those days are gone. I can quickly see: ✅ Spend by Match Type ✅ Revenue by Match Type ✅ CPC, CTR, CVR, AOV etc. by Match Type ✅ Cost per Match Type over time (Broad match going wild?) ✅ Revenue per Match Type over time (Broad match actually working?) ✅ Leads per Match Type over time ✅ OCT insights per Match Type over time ✅ In-depth data per keyword ✅ Cross-filtering between keyword and query I am convinced: Everybody taking Google Ads seriously, needs these insights, and they are very hard to get inside the Google Ads interface. So sign-up now (link in the comments below 👇) and be one of the first to get notified when the new versions are released. Have a great day! #google #ads #googleads #keywords #insights #lookerstudio

Get this FREE Looker Studio dashboard if you want to see your SEO data in a completely new way. ✨

Struggling to see your Google Ads offline conversion data? This FREE Looker Studio dashboard will save you hours of time. 👉 Comment DASHBOARD below, and I will send it over. Make sure that we are connected, so I can send you a DM. This dashboard will help you easily see all conversion data, from website leads, to qualified leads to deals over time, per campaign, per ad group, per week, and per month. ⛔ No dev work or complicated setup required ⛔ Why you need this? You can quickly see which campaigns are not only bringing in leads, but qualified leads and deals. You can quickly identify changes over time, either by day, by week, or by month. It's much easier to understand when things go in the wrong or the right direction. You can quickly filter by campaign or ad group to see the whole data only for those campaigns. You don't have to spend hours in the Google Ads interface looking up the data or building custom Google Sheets reports. 📣 Tag someone who could benefit from this and share the post to spread the word! PS: Got ideas for improvements or anything you are missing? Please comment below so I can further improve this resource to provide you with the most value possible. #googleads #lookerstudio #offlineconversions #oct

FORGET Byword, Jasper, Copy AI, Surfer AI, and the likes. Get the Custom GPT that slashed our content production time by 60% and elevated quality to new heights. 🔮 AI content often gets a bad rap. It's fluffy. It's generic. It's not on-brand. And this is true for most tools on the market. Because they do not guide you the way they are supposed to. This is why I built a Custom GPT that already produces better results. 🎁 And I want to share it with you 100% free. 🎁 Say goodbye to impersonal and generic content – Our SEO Content GPT writes engaging intros – Our SEO Content GPT makes the content more plastic – Our SEO Content GPT asks you for your subject matter expertise Say goodbye to lack of SEO depth – Our SEO Content GPT knows how to incorporate keywords – Our SEO Content GPT actively asks you for specific keywords – Our SEO Content GPT knows Google's quality rater guidelines Say goodbye to time-consuming edits – Our SEO Content GPT produces content step-by-step – Our SEO Content GPT actively asks you for your feedback – Our SEO Content GPT does not produce mass fluff in bulk Fed up with subpar AI content? Comment why you need my Custom GPT. Send a connection request, so I can send a DM. And I will send over the link of our free Custom GPT. #ai #content #seo #chatgpt #customgpt

If you‘re a Founder, STOP apologizing for how you want to run your company. 🛑 Brian Chesky truth bomb👇 Founders dilute their vision. Because they try to please everyone. Why is that a problem you might think. Leads to confusion and a lack of direction. What do instead 👇 Deeply embrace clarity. Be involved in the details. This is not micromanagement. This ensure fast, aligned team action. Leaders blend clarity with attention to detail. The long version 🤓 Founders face a constant challenge: balancing their original vision with team expectations. Brian argues that leaning too much towards consensus can water down a company's direction, leading to inefficiency and confusion. Clarity in leadership means being decisive and sure about your company's path. By staying true to your vision and being detail-oriented, you lead more effectively. This isn't about controlling every aspect but about understanding your business so well that you can guide it confidently and efficiently. Want to learn more about how Brian runs AirBnB today? Check out his appearance on Lenny‘s Podcast linked below. #LeadershipLessons #BusinessStrategy #Innovation

Are you running a Branded Standard Shopping campaign and still manually exclude all non-brand terms? You can now officially STOP! 🔮 We like to run PMAX for non-brand and Standard Shopping for brand terms. The key hurdle? Manually sifting through and excluding non-brand terms in Standard Shopping campaigns. It's not only time-consuming, but also impacts the ROAS if the campaign is diluted with non-brand queries. That's why I created a script that streamlines the process. It automatically excludes non-brand terms, ensuring our Standard Shopping campaigns run at maximum efficiency. Here's how it transformed our campaign management: ⏰ Time Efficiency: Say goodbye to the grind of manual exclusions. Our script intelligently automates this task, freeing up valuable time for strategic decision-making. 🎯 Campaign Precision: By maintaining a clear distinction between brand and non-brand searches, it ensures our Brand Standard Shopping target high-conversion opportunities, maximizing ROAS. 😇 User-Friendly Config: Set up is a breeze. We simply input our brand keywords, common misspellings, and the campaign ID, and are set to go. Want to try it? 👉 Comment "Script" and I'll send it over. Just make sure we are connected so I can send a DM. #googleads #scripts #automation