A lot has happened on socials last week, and here is a quick tour to learn all about it! 💙 ✨TikTok Wrapped✨ - TikTok’s new option, Symphony AI, will enable brands to deploy virtual influencers (a.k.a. digital avatars) to sell their products for them in the app. - TikTok is launching another photo sharing app, Whee. But what's the difference between Whee and Notes? 👀 Well, Whee seems to be focused on friend sharing only, while Notes is a more broad audience type app. ✨Pinterest Wrapped✨ - Pinterest has published a new study, underlining the value of aiming for both “passive” and “active” attention within your promotions. According to this study, Pinterest gets 170% more total attention compared to other platforms! 🤯🤯 ✨YouTube Wrapped✨ - YouTube is rolling out "Thumbnail A/B Testing" to all channels. 🤩 This new test will let you test up to three thumbnails per video. Winner thumbnail will be determined by the highest watch time. Which update are you most excited about? Drop a comment below and let us know! 💬👇 #publicisonetouch #socialmedianews
Info
Our story - A new transformation calls for a new kind of agency. Since its launch at the start of the last century, NIVEA has held a special place in the public mind as an icon of Pflege (care). They have led innovation both in product and marketing, always engaging people with a focus on our shared humanity. Now, for the first time in over 100 years, they have selected a new partner for their next transformation. Publicis Groupe and Beiersdorf have created Publicis One Touch, a new breed of agency model based on agility and interdisciplinary design.
- Website
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https://publicisonetouch.com
Externer Link zu Publicis One Touch
- Branche
- Werbedienstleistungen
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 2020
Orte
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Primär
Heidi-Kabel-Platz 2
Bieberhaus
Hamburg, Hamburg 20099, DE
Beschäftigte von Publicis One Touch
Updates
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We got two commendations from ADC Germany, with our inspiring campaign for NIVEA Creme! 💙 We told a poignant story of female empowerment set in the harsh environment of Bolivia's highest mountains with The Climbing Cholitas, who demand more from themselves and their skin while going all in. It is a very proud moment for all of us, and we would like to thank our clients at Beiersdorf, Tobias Christoph Collée, Juan Sandino, Thiago Machado, as well as our amazing teams at Publicis One Touch, Stink Films , and MassiveMusic. Power of one is real! ✨ View the full story here: https://lnkd.in/es8nhiUB #publicisonetouch #adcgermany Client: Global VP NIVEA – Tobias Christoph Collée Global Director Digital Communications NIVEA – Juan Sandino Global Head of Brand Excellence – Thiago Machado Agency: Chief Creative Officer – Dennis May Executive Creative Director – Christian Horsfall Creative Director – Denis Kakazu Associate Creative Director – Yiğit Karagöz Senior Copywriter – Fatima Ansari Chief Strategic Officer – David Hackworthy Global Strategy Lead – Friederike Kröger Chief Content Officer – Kim Piquet Client Business Lead – Lucia Lafuenti Account Director – Denise Sütterlin & Melanie McGee Project Manager – Denise Aya Kotsubo Head of Production – Giacomo Pandolfini Agency Producer – Alexa Geiger & Silvia Kirsch Production: Production Company – Stink Films Director – Dave Meinert Executive Producer – Kseniya Kurochkina Producer – Tomas Smrcek & Minet Williams Director of Photography – Rory O'Grady Editor – Anthony Lee Martin Colorist – Nic Apostli Music – MassiveMusic
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We have amazing news from NYC! 💙 Our campaign "I hope this email finds you well," created in cooperation with Saatchi & Saatchi Italy and produced by tempomedia for Beiersdorf's Critical Illness Pledge, just won silver and has been nominated as a finalist at the New York Festival. ✨ This is a proud moment for us, as it is rooted in the "Publicis Cancer Pledge" that Beiersdorf signed. Special thanks to our clients, Thiago Machado, Astrik Karapetian, Misel Ahom and Tobias Christoph Collée, for giving us the chance to make this meaningful film together. Check our website to learn more about Publicis Groupe's #workingwithcancerpledge ⤵️ https://lnkd.in/emF32vr7 #NewYorkFestivals #AdvertisingAwards #PublicisOneTouch #PowerOfOne Clients: Thiago Machado – Global Head of NIVEA Brand Excellence Astrik Karapetian – Senior legal counsel Beiersdorf Misel Ahom - HRVP CoE DE&I and Talent Acquisition Beiersdorf Tobias Christoph Collée – Vice President NIVEA Agency (Publicis One Touch): Account & Project: Emma Hocking – Senior Project Manager Philomène Chartier – Senior Global Account Director Strategy: Caroline Ferreira – Strategic Planner Friederike Kröger – Global Strategy Lead Sue Dyer – Global Data and Insight Lead Astha Sharma – Data and Insight Strategist Veronica Constantino - Strategist Creative: Kate Stanners – Global Chief Creative Officer Manuel Musilli – Executive Creative Director Leonardo Cotti – Creative Director Alessandra Torri – Senior Art Director Production: Carolin Frontzek – Producer Giacomo Pandolfini – Head of Production Production House (Tempomedia): Eugen Merher – Director Mortimer Hochberg - Cinematographer Uli Jason Ulbrich – Executive Producer Moriz C. Schroeter – Producer
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#Hiring - take a look!
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#Hiring - take a look!
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This 👇! 🤩 Congrats on 1 Million!
Award-winning Social & PR Executive. Experienced Content Director and Content Strategist. Native Digital Creative. Brand Communications Expert.
WE JUST HIT ONE MILLION ON TIKTOK! Just a little over a year ago we started our journey of bringing the #NIVEA brand into the world of TikTok, exploring new formats, new ideas, and new ways to engage and build a younger community in their favorite app. We reached 500k early this year, and now it turned into the almost unthinkable 1 Millon follower mark, making our channel one of the biggest in our industry on the platform. But the biggest gift is seeing that in our journey to build a community of brand lovers, we became a very active part of the larger TikTok community itself, with creators now exploring our products in amazing ways in their own content. #HowDoYouNIVEA is not only our call to action but the way people are living our brand on TikTok. Time to cut some cake and celebrate team! Tobias Christoph Collée Juan Sandino Mariya Decker Lucian Abrudan Birgül Çavuşoğlu Nisa Emanet Sebastian Kahl Publicis One Touch Onwards!
TikTok · NIVEA
tiktok.com
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#Hiring - take a look!