Visit us at Interzoo to discover our exciting new branding. Find us at hall 7a booth 406 to see what we have in store for you! #interzoo
Rebranding - a love-hate relationship. We did it - we are live with our new branding - just in time for Interzoo, the world’s largest pet fair. And while I love colors, new ideas, and freshening things up, let's be honest - a rebranding strategy is quite a pain in the a** The Journey: Initially, there was a wave of enthusiasm throughout the company - "Oh yay, let's make Pets Deli branding great again!" However, as time passed, this excitement waned. It wasn't long before every employee echoed the sentiment, "I just don’t want to work on it anymore." From R&D navigating multiple packaging revisions, to B2B juggling countless partner opinions, to Operations developing countless new order plans, and even our designers feeling the pressure to justify every creative decision in alignment with brand perception and vision. But Why did we choose to do it? 1. Design Impact: Because Looks Aren't Just Skin-Deep in Business! Our new branding shouts who we are: bold, dynamic, and simply awesome! We're proud of our products and want everyone to see that. The new brand positioning showed us the need to create more impact in the market. 2. Orientation: Navigating with Visuals! Through improved visual communication, especially in packaging, we make it easier for customers to find the right product and enjoy the process - online as well as offline. 3. Embrace the Quirk: Dare to Be the Purple Cow in a Field of Black and White! Dogs & Cats are family! Emotions are colorful, loud, and chaotic. Our four-legged friends enrich our lives, making each day unique. With all their quirks and edges. The new branding reflects this perfectly. 4. Long-Term Vision: Because Commitment is Key, Even in the Fast-Paced World of Business! Rebranding is like the starting gun for an exciting journey. It lets us strengthen our identity, communicate our message clearly, and make our vision even clearer. It shows that we're ready to evolve and offer the best products and experiences. P.S. You can find us at Interzoo in hall 7a, stand 406.