PAPER & TEA

Our love for brewing doesn't end with tea... ☕ We're thrilled about our partnership with THE BARN BERLIN! This collaboration brings together two brands dedicated to the art of #quality and #craftsmanship in tea and coffee. At PAPER & TEA, we pride ourselves on sourcing the finest teas from around the world, building strong relationships with growers like Minoru Iizuka in #Japan. Their dedication to #excellence ensures that each tea leaf is meticulously harvested and processed to deliver unmatched flavor. THE BARN, a Berlin-based coffee roastery renowned for its rigorous #selection and precision in #coffee processing, shares our commitment to quality. Their handpicked coffee cherries are crafted with care to bring out the fullest, richest flavors. To celebrate our shared dedication, we’re excited to offer a special treat to our customers: with every PAPER & TEA online #order, they will receive a #complimentary sample of THE BARN’s exquisite coffee. This unique gift is our way of sharing the joy of high-quality tea and coffee with all of you. Join us in savoring the synergy of two worlds—tea and coffee—each reflecting a deep respect for tradition and excellence. #PaperAndTea #TheBarnBerlin #Collaboration #TeaAndCoffee ##Partnerships #EnrichLife

Discover the Art of Making Brands Tangible in Spaces   We at Paper & Tea are delighted to share our excitement about the latest episode of the Podcast #Trendakademie of Trendforum Retail, where our Chief Brand Officer, Markus Schwitzke, delves into the fascinating world of #brand spaces with Daniel Schnödt.   Since joining Paper & Tea in 2022, Markus has been instrumental in evolving our concept of Shop Pairing. We blend tea with table culture and paper, crafting spaces where main elements and subtle details work together harmoniously. This approach has allowed us to balance #Entertainment, #Experience, #Engagement, and #Education in our stores, transforming them into beloved destinations. From our quiet beginnings in Berlin, we’ve blossomed into a success story with nearly 40 locations.   In this 120-minute episode, Markus explores how tea, retail, and thoughtful design intersect to create #spaces that resonate deeply with our customers. He shares how these spaces become more than just shops—they turn into places where a unique culture of exchange thrives, benefiting everyone involved.   🎧 Tune in to the Podcast Trendakademie and join Markus as he reveals the secrets behind making brands tangible in spaces. We’re also excited to invite you to meet Markus in person at the #TrendforumRetail on June 25-26 in #Frankfurt. It’s a fantastic opportunity to learn more about our journey and the innovative #concepts that make our spaces so special.   Stay connected with us for this compelling #Podcast in the #TrendAkademie series. Together, let’s explore how we bring brands to life through the power of space. #Retail #Branding #Design #TeaCulture #PaperAndTea #EnrichLife

Celebrating Our #Partners on International Tea Day! 🍃 Tea enthusiasts unite! Today, on International Tea Day, we raise our cups to celebrate not only the exquisite beverage but also the incredible journey behind each cup of tea. At PAPER & TEA, we cherish the rich traditions woven into every sip and honor the #artisans who bring these #traditions to life. Tea is more than just a drink; it's a symbol of unity, bringing together people from diverse #cultures and backgrounds. Today, we pay tribute to the centuries-old customs that make tea a cultural phenomenon. Our commitment to preserving and promoting this heritage is unwavering. From the tranquil tea gardens of #Japan to the sun-kissed plantations in #Malawi, we embark on a global quest to discover the finest teas and the passionate souls behind them. In Japan, our tea experts explored the art of green tea, uncovering the secrets that shape its unparalleled quality and #flavor. Our best-selling matcha, sourced from Kagoshima, exemplifies the excellence of Japanese tea #craftsmanship. But our journey doesn't end there. We traverse the #globe, forging close partnerships with producers who share our dedication to quality and sustainability. From traditional blends to innovative creations, our curated selection reflects the diversity and ingenuity of the #tea world. One such gem is the Satemwa Tea & Coffee Estate in Malawi, where tradition meets innovation in every handcrafted blend. Our collaboration with visionary producers like Alexander Kay underscores our #commitment to pushing the boundaries of tea craftsmanship. So, as you savor your favorite brew today, take a moment to appreciate the hands that cultivate, craft, and curate each cup of tea. Here's to our partners, whose passion and #expertise infuse every sip with joy and delight. Happy International Tea Day! Let's raise a cup to unity, tradition, and the endless possibilities brewing in every pot. #InternationalTeaDay #TeaTraditions #TeaPartnerships #EnrichLife #PaperAndTea #DayofTea

Join us today at the OMR Festival for an exciting opportunity to explore the latest trends and #innovations in digital marketing and e-commerce. Here at PAPER & TEA, we're committed to the continuous #growth and development of our team, and attending events like OMR is a vital part of that #journey. 💪 Our Marketing & Sales squad will be there, ready to dive into the dynamic world of performance marketing to user experience, from branding #strategies to influencer #marketing and user-generated content. We'll be exploring it all! But OMR isn't just about soaking up #knowledge; it's about sparking innovation, #connecting with industry frontrunners, and bringing fresh insights back to our #company. By investing in our team's presence at OMR, we're investing in our future success and ensuring we remain ahead of the #curve. Join us in seizing the opportunities that events like OMR offer for professional development and industry innovation. See you at the #festival! #OMRfestival #digitalmarketing #ecommerce #marketingtrends #industryinnovation #teamdevelopment #networking #branding #performancemarketing #leadership #PAPERTEA #enrichlife 

Our PAPER & TEA Store in Hanover is proud to be ranked among the top 3 in the 'Stores of the Year 2024' award by the Handelsverband Deutschland e.V. (HDE) in the 'Out of Line' category. We extend our heartfelt #gratitude to our dedicated team in Hanover whose passion for tea, commitment to excellent #customer service, and #creativity has made this achievement possible. Our innovative store concept, featuring modern #design, a multi-sensory experience, and our beloved #Tea Bar, resonated strongly with the jury. This recognition marks another significant #milestone in our journey and reaffirms our commitment to staying relevant and ahead of our time. A big thank you to our entire #team for their hard work and enthusiasm! #PAPERandTEA #StoreoftheYear2024 #HDE #TeaLovers #TeaTime #EnrichLife #Inspiration #MomentsOfJoy

Join us on a journey of passion and #creativity as we delve into the inspiring story of Jérémy Bellina, a French potter making waves in #Berlin's vibrant artistic scene. In a city pulsating with creativity, Jérémy found his calling amidst the colorful streets and bustling studios. From corporate career to #pottery maestro, his story epitomizes the courage it takes to follow your heart and reinvent yourself. With over three years dedicated to his #craft, Jérémy embraces each day in the studio as a new #adventure, refusing to be confined by #conventions. Now, in collaboration with Paper & Tea, he unveils a #limited edition matcha bowl and chasen holder set, inviting you to discover the beauty of everyday moments and embark on your own path of self-discovery. Dive into the Berlin-inspired #Matcha Experience, where each set tells a story of resilience, authenticity, and creativity. Don't miss out – only 100 #handcrafted sets available at select stores in Berlin. Sip, create, and repeat your journey to inspiration with Jérémy Bellina. #PaperAndTea #ArtistEdition #Collaboration #PotteryArtist #JérémyBellina #BerlinBased

Today we opened our second PAPER & TEA space in lovely Amsterdam! 🎉 We couldn't be happier with Zuhal Alpkonlar as wonderful store manager of our new space in Utrechtsestraat 36 and cannot wait to welcome all fellow tea enthusiasts and appreciators of the sweet moments of life here very soon. Thank you to everyone who joined us for today's celebrations, who enjoyed a cup of tea and hurrayed with us! ✨ #EnrichLife #NewStore #PaperAndTea #Amsterdam #SweetLife #Matcha #StoreOpening

Hey, Münster! Today we opened our new PAPER & TEA space in the Münster Arkaden and we're jumping for joy! Visit us and get to try delicious teas, discover our tea bar and get to know our wonderful product variety - now in Ludgeristraße 100. See you soon for a cup of your favorite tea, a bite of our tea infused chocolates and a tiny break from your everyday life. 🍵 😊 #PaperandTea #WeLoveTea #NewSpace #NewStore #StoreOpening #Münster

Embracing Saarbrücken with open arms!   Today marks the inauguration of our PAPER & TEA Store in this beautiful city.   From tea aficionados to curious minds, we're thrilled to welcome you all to experience the PAPER & TEA magic in Bahnhofstraße 5. Let's sip, savor, and create memorable moments together! ☕️✨   #StoreOpening #Saarbrücken #TeaTime #Community

Yesterday we finally got to celebrate our first store opening of the year in Freiburg! Nestled in the heart of the Black Forest, Freiburg is known for its picturesque surroundings and historic charm, which we are thrilled to be part of now. Accompanied by DJ music, good tea and intriguing conversations, our store opening could not have been more of a success. Thank you to everyone who joined us and contributed to making that day so special. 🫶 See you at Kaiser-Joseph-Straße 179 🍵 #StoreOpening #NewStore #Freiburg #Celebration #EnrichLife #Serenity