onQuality Group

Hej alle sammen! 🇩🇰 🚀 Stor nyhed fra onQuality-huset! 🚀 Entworfen in Dänemark. Hergestellt in Portugal. Und jetzt verfügbar auf Zalando. Es erfüllt uns mit Stolz, SHAPING NEW TOMORROW auf ihrem Weg zu begleiten und sie bei ihrem erfolgreichen Launch auf Zalando.de und Zalando.at zu unterstützen. SHAPING NEW TOMORROW entstand 2015 aus der Vision dreier Kindheitsfreunde, die traditionelle Herrenmode neu interpretieren wollten. Dabei fokussierten sie sich auf eine Balance zwischen Eleganz und Komfort und schufen so eine Marke, die den Mann von heute in jeder Lebenssituation stilvoll begleitet. Für den großen Launch haben wir umfangreiche Image- und verkaufsfördernde Maßnahmen umgesetzt: Erstellung der Brand Home (Landing Page) Entwicklung einer mitreißenden Brand Story mit idealem Content Buchung von verschiedenen Platzierungen, u.a. Brand Collection, Homepage Teaser, In-Catalog-Ads, Catalog Teaser Start Sponsored Product Ads-Kampagnen Herzlichen Glückwunsch an SHAPING NEW TOMORROW für den erfolgreichen Start! 🌟 Auf viele weitere gemeinsame Erfolge! #Zalando #ShapingNewTomorrow #Partnerschaft #Erfolg #Fashion #Menswear

🎉 🎉 And the news is finally out! 🎉 🎉 Stefan Wenzel we couldn't be happier to have you join us as Co-#CEO. We look forward to your first-hand support and advice in these exciting times. To all of you, who like to read more about the background, take a look at our official #pressrelease linked in the comments below.

📊 Navigating the Evolving DACH-Marketplace Landscape: The #DACH region's #marketplace ecosystem is undergoing significant #transformation, demanding our attention and thoughtful consideration. For brands engaged in online product sales, it's crucial to grasp these unfolding changes. 📈 The Power of Numbers: The evolving landscape of DACH marketplaces mirrors the shifting preferences of consumers. This growth highlights the increasing demand for personalized shopping experiences that cater to specific interests in #fashion and #beauty. 🛍️ Strategic Revitalization: The ascendancy of #niche #marketplaces necessitates thoroughly reassessing brand strategies. Businesses strategically craft distinctive brand identities that resonate deeply with their intended audiences. This shift underscores the significance of authenticity, narrative crafting, and personalized interactions in capturing the discerning consumer's attention. 🤔 Join the Conversation: Have you observed the surge toward niche markets within the DACH-Marketplace landscape? How are you adapting your approach to embrace this transformation? Share your valuable insights in the comments below.

🎉 Say Buongiorno to Filippa Firenze, where passion, Italian charm, and the magic of fashion collide! 🎉 Inspired by the effortless allure of Italian women and the captivating vibes of Mediterranean hotspots, Kyra Kuklies has woven her dreams into reality with Filippa Firenze GmbH back in 2020.  Embracing the perfect fusion of modern elegance and pure glamour, their stunning #accessories are designed to reflect the individual personality of its wearer. ✨💁♀️ From 18 Karat gold-plated beauties to intricately enameled masterpieces and glimmering glass crystals that dance with light, Filippa Firenze's creations are an absolute show-stopper. ✨💎 But it's not just about the looks – it's a celebration of #empowerment and confidence. 💪💃 Filippa Firenze empowers women to embrace their unique beauty and exude an air of coolness wherever they go. 🌟💁♀️ Thank you, @Kyra Kuklies for your hard work and dedication. We look forward to working with you and your #team.

🔥 The Art of Building a Strong Brand Identity on Online Marketplaces 🔥 Building a strong #brandidentity is crucial for standing out and thriving on online #marketplaces. Your brand identity sets you apart from competitors, influences customer perception, and drives long-term #loyalty. Here are some key steps to master the art of building a strong brand identity: 1️⃣ Define your brand values: Start by clarifying your brand's core values, mission, and vision. What do you stand for? What makes your brand unique? Clearly articulate these values to create a foundation for your brand identity. 2️⃣ Craft a compelling brand story: Tell a captivating story that resonates with your target audience. Highlight your brand's journey, inspiration, and the problem you solve for customers. Emotionally connect with your audience through storytelling. 3️⃣ Develop a distinct brand voice: Define the tone and language that aligns with your brand's personality. Whether it's friendly, authoritative, or playful, ensure consistency across your messaging on online marketplaces to create recognition and trust. 4️⃣ Design a memorable brand visual identity: Create a visually appealing and consistent brand presence. Develop a logo, color palette, and typography that represent your brand's personality and values. Use these elements consistently across your product listings and brand assets. 5️⃣ Provide exceptional customer experiences: Deliver exceptional customer service, engage with customers, and exceed their expectations. Consistently deliver on your brand promise and provide memorable experiences to create a positive brand perception. 6️⃣ Consistency is key: Maintain consistency across all touchpoints on online marketplaces. Ensure your product listings, packaging, customer communications, and marketing materials align with your brand identity.

🎉 Reflecting on 11 years of Zalando partnership! 🎉 Back then, who would have imagined that we'd establish a thriving multi-million euro business, empowering #fashion and #beauty brands to sell their products #D2C on online #marketplaces? 😅 We've certainly come a long way, but let's take a quick stroll down memory lane: 🛍📦 Our first order, a belt priced at Euro 29.90, was shipped on October 21st, 2012. Fast-forward to today. From accessories and shoes to sports apparel and high-quality leather jackets, we've curated a product assortment that makes every passionate online shopper's heart skip a beat. Currently, we're proud to be live with a total of over 170k article variants from more than 100 different brands, and we're continuously adding more exciting products. 🌍 Starting out on zalando.de, we've expanded our presence to a total of 16 markets across Europe. But we're not stopping there; our roadmap for 2023 includes even more countries to explore and conquer. Now is the perfect time to extend our heartfelt gratitude to our amazing account manager, Heidi Kauhanen. Over the past two years, Heidi has been our reliable point of contact at Zalando. Your hard work and dedication are truly appreciated, and we eagerly look forward to many more years of close collaboration on our joint journey. 💪

Are you an online marketplace seller looking to boost your sales and visibility? 🚀 Winning the #buybox is the key to unlocking tremendous opportunities on platforms like Amazon, Zalando, and the like. Check out our latest blog post, in which we delve into the intricacies of Buy Boxes on popular platforms like Amazon, ABOUT YOU, OTTO, and Zalando. You'll learn about the key elements that influence Buy Box rankings, including #pricing, seller #performance, #fulfillment options, and product availability. Plus, we uncover the specific ranking #algorithms of each platform, giving you an edge in optimizing your Buy Box performance. Whether you're an established seller or just starting out, understanding how Buy Boxes work can significantly impact your success in the competitive e-commerce landscape. 🚀💼 So, if you're eager to boost your visibility, increase sales, and outshine your competitors, this article is a must-read! 💡 👉 https://shorturl.at/CHU45

🚀🛍️ Are you ready for #Cyberweek? As a fashion brand selling on #marketplaces, it's crucial to prepare and make the most out of this exciting sales event. Here are some key considerations to ensure your success: 1️⃣ Stock up on inventory: Anticipate the surge in demand during Cyber Week and ensure you have sufficient inventory to meet the increased sales. Take into account popular sizes, colors, and styles to avoid stockouts and maximize your sales potential. 2️⃣ Optimize your product listings: Make sure your product listings are captivating and optimized for search engines. Use high-quality images, compelling descriptions, and relevant keywords to attract customers and improve your visibility in marketplace searches. 3️⃣ Offer irresistible deals and discounts: Cyber Week is synonymous with great deals. Create enticing promotions and discounts to capture the attention of bargain-hunting shoppers. Consider bundle offers, limited-time discounts, or exclusive deals for loyal customers to stand out from the competition. 4️⃣ Enhance your customer service: Excellent customer service is essential during high-volume sales periods. Ensure your customer support team is prepared to handle increased inquiries promptly and professionally. Promptly address customer concerns and provide a seamless shopping experience to leave a positive impression. 5️⃣ Leverage social media and email marketing: Use your social media platforms and email marketing campaigns to generate buzz and drive traffic to your marketplace listings. Tease upcoming deals, showcase your most popular products, and create a sense of urgency to encourage immediate purchases. 6️⃣ Monitor your performance and make adjustments: Continuously track your sales, customer feedback, and competitor activities during Cyber Week. Analyze the data and make necessary adjustments to optimize your strategy and capitalize on emerging trends. 🎉 Get ready to seize the incredible opportunities of Cyber Week! By implementing these considerations, you can position your fashion brand for success and drive significant sales on marketplaces. Start preparing today and make this Cyber Week your most profitable one yet! 💼💻💃

🚀 Ready to take your #fashion or #beauty brand to new heights on online #marketplaces? We've got you covered! 💪 Here are 5 key strategies to supercharge your sales and drive #growth: 1️⃣ Optimize your product listings: Ensure your product titles, descriptions, and images are compelling and keyword-rich. Use high-quality visuals and detailed descriptions to attract and engage potential customers. 2️⃣ Leverage social media: Build a strong social media presence to drive traffic to your online marketplace store. Create engaging content, collaborate with influencers, and run targeted ads to reach your target audience effectively. 3️⃣ Enhance your customer experience: Provide exceptional customer service and create a seamless buying experience. Offer easy returns, prompt customer support, and personalized recommendations to build trust and loyalty. 4️⃣ Use data analytics: Leverage the power of data to make informed decisions. Analyze sales, customer behavior, and marketplace trends to identify areas for improvement and optimize your strategy for maximum results. 5️⃣ Stay on top of marketplace trends: Continuously monitor industry trends, competitor strategies, and customer preferences. Adapt your product offerings, pricing, and marketing approach accordingly to stay ahead of the curve.

Mission Content Excellence: Can you spot the difference in color? 👀 Two weeks ago, we embarked on a mission to enhance the quality of #content and #media for the upcoming Spring/Summer 2024 season switch, and today, we took the next step with our second content and media excellence workshop. #Marketplaces have undoubtedly raised the bar, and we understand the challenges our partners face in meeting these rigorous standards. Fortunately, we have a team of content and media experts in-house, including Sophie Lindekeit, Leo Etzel, Katrin Hartung, and Michael vom Sondern. With their expertise and a close partnership with the marketplaces, we empower our partners to elevate their content and media to the latest industry benchmarks. 🚀  One crucial lesson we learned is that even the slightest changes in color caused by varying lighting setups can have a significant impact on acceptance by marketplaces. Attention to detail is key to reducing #ecommerce returns and ensuring #customersatisfaction.💡  By joining forces, we aim to make a positive difference in the ecommerce landscape, working together with our partners to reduce returns and enhance the overall shopping experience.💫 Now, let's have a bit of fun! Truth be told, how many of you would have spotted the mistake in our media example right away? 😁