Ninetailed

Wanna make this Friday even better? Join our giveaway for a chance to spend a weekend with us in Mallorca this September. All details below.

The abandoned cart rate has been on the rise since 2013, and it’s time to tackle it head-on. The secret weapon? Personalization. Shoppers leave carts behind for reasons like unexpected fees, a complicated checkout process, and limited shipping options. But, we can turn that around. By crafting a personalized shopping experience, we can win back those nearly-lost sales and prevent customers from leaving the digital checkout line. Check out our latest blog post for the top 6 personalization tactics to reduce abandoned carts and boost conversions.

To harness AI's full potential for personalization at scale, it’s essential to ensure that AI tools analyze the most relevant customer data for accurate insights. The next wave of AI applications, named “SynthAI” by a16z, goes beyond basic prompts by leveraging vast amounts of information and context to detect patterns and trends in customer behavior. In personalization, AI's role continues beyond uncovering audience segments, product recommendations, and creating relevant content. It extends to automating these processes, enabling businesses to deliver personalization at scale. Discover the role of AI in personalization at scale from my latest Forbes Technology Council post: https://buff.ly/3W7TtXa

E-commerce companies know this story all too well: You've successfully attracted a customer to your store with stellar products and marketing. They’re browsing, adding items to their cart, and things are looking promising. But then, something happens during the checkout process to turn them off. And you’re left with an abandoned cart. Abandoned carts are a significant challenge, with the global cart abandonment rate over 70%, its highest since 2013. Here's why: - Unexpected Costs - Shipping Limitations - Complicated Checkout - Limited Payment Options - Security Red Flags Luckily, personalization can help solve these problems. Here are 5 ways personalization can reduce abandoned carts: 📧Abandoned Cart Email Campaigns 🧑💻Dynamic Content 🛒Streamlined Checkout Process 📱Mobile Optimization 💬Live Chat Support Learn more about how to leverage personalization to reduce cart abandonment in our latest blog post. https://buff.ly/4cKL8hM #Personalization #Commerce #ShoppingCart

From 27-29 September in Mallorca , we will be together with a community of developers and other digital leaders at the #CMSCampMallorca2024 organized by Hygraph, Pluswerk, & u+i interact for an unforgettable experience. 🎫 Get your ticket today and start planning your trip. Registration link in comments. 😉

Personalization at scale is NOT climbing up a pyramid step by step. Personalization at scale is not about going one step after another. Personalization at scale is rather a loop that starts analyzing, suggesting, and creating experiences immediately and optimizes itself from every interaction, audience, and experience – automatically. Curious to learn more about personalization at scale? Check this article from our CEO, Andy Kaiser, published on Forbes Technology Council 👇

Drawing from my extensive experience in delivering personalization at scale for various leading brands, I've learned that it's far more dynamic than a linear progression. Inspired by the need to create genuinely individualized experiences at a massive scale, personalization is not about climbing a pyramid step by step. Instead, it's a continuous loop of analyzing data, making suggestions, and crafting unique experiences right from the start. This loop thrives on constant optimization, leveraging every interaction, audience insight, and experience results to refine itself automatically. It necessitates a seamless blend of data, content, efficient workflows, and ongoing refinement. Curious to learn more about how we redefine personalization at scale here at Ninetailed? Check out my latest insights on Forbes 👇 https://buff.ly/4brGowv

Unlike what most people think, personalization at scale is NOT about climbing up a pyramid. It's a loop. A loop that optimizes itself from every interaction, audience, traffic, content, customer data, experience, and experience results by analyzing, suggesting, and creating experiences constantly. It's a loop that connects the: - AI - Data - Content - Experimentation  If you're curious to learn more about personalization at scale, I highly recommend reading the following Forbes Technology Council post by Andy Kaiser 👇  

By continually analyzing, creating, experimenting and personalizing, businesses can deliver highly relevant and engaging experiences to their audiences at scale. Read more: https://hubs.li/Q02DxKxB0 Post written by Andy Kaiser, Forbes Councils Member.

Sven Ditz, founder and CEO of Hamburg-based digital agency sitegeist media solutions GmbH, will host a half-day masterclass on RE.A.L. (Raw Estimates Agile and Lean), a project management framework he developed. This method, which has proven itself in numerous projects across various industries, transforms project management in the digital agency context. 📊 By eliminating traditional project waste such as detailed forecasts, contracts and extensive documentation, RE.A.L. emphasises speed, cost efficiency and quality, delivering projects faster, cheaper and better. Other companies have also sought coaching to adopt RE.A.L. Sven explains: “We are always happy to introduce others to the RE.A.L. world since we see it as an open-source idea we’re providing.” 🌍 💡 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗥𝗘.𝗔.𝗟. (𝗚𝗲𝗿𝗺𝗮𝗻 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲): https://buff.ly/4cgPNby 🎫 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 CMSCamps 𝘁𝗶𝗰𝗸𝗲𝘁 𝗵𝗲𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮𝘁 € 𝟵𝟵,𝟵𝟬: https://buff.ly/4ca2cOl 🏨 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗵𝗼𝘁𝗲𝗹 𝗿𝗼𝗼𝗺 𝘄𝗶𝘁𝗵 𝟭𝟬 % 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗰𝗼𝗱𝗲 𝗖𝗠𝗦𝗖𝗔𝗠𝗣: https://buff.ly/3W0kWds #CMSCampMallorca #RE.A.L. #ProjectMAnagement #BusinessMeetsPleasure #BarCamp #ContentManagement #TechEvent #Networking #CMS #CMSCamp 𝘕𝘰𝘵𝘦: 𝘛𝘩𝘦 𝘩𝘰𝘵𝘦𝘭 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝘤𝘰𝘥𝘦 𝘪𝘴 𝘷𝘢𝘭𝘪𝘥 𝘧𝘳𝘰𝘮 𝘯𝘰𝘸 𝘶𝘯𝘵𝘪𝘭 1 𝘚𝘦𝘱𝘵𝘦𝘮𝘣𝘦𝘳 2024 𝘧𝘰𝘳 𝘣𝘰𝘰𝘬𝘪𝘯𝘨𝘴 𝘮𝘢𝘥𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 24 𝘢𝘯𝘥 30 𝘚𝘦𝘱𝘵𝘦𝘮𝘣𝘦𝘳 2024.