Klar

Did you already sign up for our next community workshop together with Nico Frank from ECOZA? It'll be an interactive session about how to optimise your DTC business for profit by aligning your marketing with your controlling - join us! 📈👇

Sign up for our upcoming community workshop together with Lukas Maria Beilmann from Beilmann Marketing next week Wednesday (20 March, 12:30pm). Together with our CEO Maximilian Rast, he's uncovering the fundamentals and secrets of how to build and scale Google Ads to go even beyond bottom line impact. 🚀👇🏼

We are finally starting with our first interactive eCom Unity workshops, where we bring in experts to share their expertise. 💡 No fluff - but tackling topics that are actually useful in the daily operations of an eCommerce business. The first one will be 5th of March, with Jeremiah Prummer, CEO of KnoCommerce, one of the leading Post Purchase Survey tools. A topic our co-founder Maximilian Rast is personally very passionate about as there's so much potential in it for a lot of brands. 🚀 Join them for this interactive live session and bring in all your questions on the topic as well 👇🏼

We are heading to Webwinkel Vakdagen next week where we are sponsoring a Networking Meetup for Ecommerce Agencies and Brands 🚀 Come hang out with us to grow your connections, dive into interesting discussions, and build valuable relationships in the world of e-commerce. 🤝 This awesome event is hosted by Ecommerce Partnerships & Code - a Shopify Plus agency. Shoutout also to Rebuy Engine and Dataships for joining us as sponsors. Can't wait for this -  Grab your seat now! 🎉 ⏱ Time:  5:30 to 9pm CET 📅 Date: 2024 on Tuesday, January 23 🌐 Who Should Attend:Ecommerce agencies and brands 📌 Location:  walking distance of Jaarbeurs (Webwinkle venue) in Utrecht, Amsterdam Netherlands 🔒 Ticket Confirmation: Signup doesn't guarantee confirmation (Approved applicants will receive a confirmation email and calendar invite with venue details) ❗ Important Note: Limited spaces available - Tickets are assigned on a first-come-first-serve basis and waitlist will open if all tickets are sold out. Reserve a spot using this link: https://lnkd.in/dXqYkSc9 Looking forward to seeing you there ✌

eCom Unity Energize Hamburg Come sweat with us 💪🏻 The event is exclusively for D2C brands and limited to 30 places.  Please apply via the registration link. We are looking forward to the sports session with you 💪🏻 Thanks to REVIEWS.io and Gorgias for the sponsorship. 

eCom Unity Energize Munich Come ride with us at Black Bike Hofstatt 🚴🏻♂️ The event is exclusively for D2C brands and limited to 30 places. Please apply via the registration link. We are looking forward to the sports session with you 💪🏻 Thanks to REVIEWS.io and Gorgias for the sponsorship.

The numbers are in.... Here some benchmarks for BFCM across sales, discounts and marketing efficiency. Numbers are taking from our portfolio of 500+ brands in DACH at Klar. Here some highlights: - Overall sales grew by around 50% YoY across our customers which is twice the growth rate of what Shopify reported for their customers 😊 - Cyber Monday is becoming less relevant with Sunday actually doing more sales than the Monday. - Earlier sales peaks in the month of November illustrating the trends that more brands are starting their campaigns early in order to secure their share of wallet. - Price Reductions and Discounts stayed pretty similar YoY, with brands doing less price reductions and more discount codes. However, as discount codes mostly apply across the entire product portfolio this leads to more discounts on top performing products. - Marketing efficiency slightly with aMER being at 3.3 for the month and 4.2 during BFCM which was mostly driven by an increase of AOV by around 15%. - Quite a big shift a channel spendings with Meta actually being down YoY and more budget being allocated to Google ads. Also TikTok is up 130% YoY. - CPMs stayed mostly flat or even went down a little bit across platforms. Overall I think a quite successful BFCM with brands pushing sales to new heights while keeping efficiency stable. Obviously there are outliers in both directions but at such a large sample size, the numbers should give you an accurate view on overall market performance. Was your BFCM in line with these benchmarks?