CX quality scores across industries have fallen to new lows. How can companies turn things around? Listen to our latest What It Means episode with David Truog and Pete Jacques, Ph.D. to hear what's behind the CX decline. https://forr.com/3SBXiSr
Forrester
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Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
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Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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https://www.forrester.com
Externer Link zu Forrester
- Branche
- Forschungsdienstleistungen
- Größe
- 1.001–5.000 Beschäftigte
- Hauptsitz
- Cambridge, MA
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 1983
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Beschäftigte von Forrester
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Dave Boyce
Dave Boyce ist Influencer:in All-in on PLG and AI-assisted GTM.
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Jeff Lash
VP, Global Product Management @ Forrester | Product Exec and Coach: B2B, Information Services, SaaS
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David Truog
Forrester analyst of tech + design
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Steve Casey
VP, Research Director at Forrester
Updates
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Leaders are charging ahead with bullish budget plans, but the challenge lies in turbocharging efficiencies. Get the scoop on our 2025 budget planning benchmarks! 1️⃣ See where 2025 budgets are being beefed up. 2️⃣ Learn which divestments impact CX and tech. 3️⃣ Discover top areas for 2025 budget experimentation. https://forr.com/4fqBMdc
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Blinded by shiny objects? Invest in the right emerging technology for the right reasons and create a path for generative AI. Read the guide to learn how. https://forr.com/4fjhzpA
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Is poor alignment impacting your revenue performance? 👉 Check out our guide to learn how the Forrester Opportunity Lifecycle helps B2B marketing leaders transform revenue by aligning teams on customer value at every lifecycle stage. ✔️ Uncover the impact of revenue obsession on teams. ✔️ Unleash the power of customer value for revenue transformation. ✔️ Explore three ways it changes how B2B marketing work is done. https://forr.com/4doTtb5
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Organizations that fail to adapt quickly to changing market demands often fall behind their competitors. Want to learn how organizations can unleash the potential of knowledge management and genAI? Register for our #ForrTech North America event where we'll cover this and other related topics. https://forr.com/4cW865v
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Is AI adding to or alleviating the burnout employees are facing? VP and Principal Analyst J. P. Gownder and Senior Analyst Jonathan-Newell Roberts tackle this timely question in this week's What It Means. Listen to the full episode here: https://forr.com/4delemO
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We 💚 our interns! Happy #NationalInternDay to our talented interns! We're so grateful for your hard work and the new perspectives you bring to Forrester.
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Twilio, a provider of customer engagement solution, turned to us to make gains with marketing and CX professionals. Discover how Forrester helped Twilio align its marketing teams and boost its brand awareness. https://forr.com/3W7Zl1w
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The agenda for Technology & Innovation Summit North America 2024 is now live! Here are just a few of the noteworthy sessions we'll be showcasing at #ForrTech: ❔ The Power Of The Next Question 👥 Make People The Key To Your Success In An AI World 🤝 Align By Design Or Risk Decline ☁️ Get Your Cloud Costs Under Control With A FinOps Practice Read here for more details and how to register for this year's event: https://forr.com/46eENJw
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Technology leaders woke up to news about a global outage after a software update by the cybersecurity vendor CrowdStrike went wrong. Here's what we know about what happened, what to do now, and what tech leaders should do in the longer term. https://forr.com/4bPXRyL
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