Factworks

As experts in market segmentation, we conduct numerous segmentation projects annually, delivering rigorous solutions that integrate both quantitative and qualitative research to derive meaningful and actionable segments for our clients. But we understand that this is just the beginning. The next critical step? Ensuring that every member of an organization is well-acquainted with these segments and their nuances, empowering them to make informed, data-driven strategic decisions. Traditionally, workshops and reports attempt to bridge this knowledge gap. However, with the advent of generative AI, we've explored whether AI chatbots can effectively tackle this challenge. In this article, we detail our experiment with three chatbot prototypes, each meticulously designed to enhance the accessibility and actionable nature of segmentation data. Can researchers truly bring segments to life with AI chatbots? Find out below. #marketresearch #segmentation #ai #chatgpt

🎊 A big thanks to Monica Liriano for this wonderful client testimonial. It has been a privilege and a joy to work together over the past 4 years. Our collaboration has extended across different businesses and stakeholders, always grounded in our commitment to providing actionable insights. Your trust and partnership have been crucial to our mutual successes, and we look forward to many more projects and years of collaboration. Thanks again! #factworks #marketresearch

🌟 Excited to welcome James Crease to our Berlin team! 🌟 With 15 years of client-side experience, James is joining us at Factworks after first being introduced to our team as a client. This keen insight into the quality of our research deliverables is partly what attracted him to joining our team.  His superpower? Crafting research findings that truly make an impact for our clients. Bonus Fun Fact: Before embracing fatherhood, he could be found spinning tunes as a Berlin DJ! Welcome aboard, James! #MarketResearch #Factworks

⭐ Big thanks to our client for this great testimonial! At Factworks, we see ourselves as research partners to our clients rather than vendors, so your kind words really resonate. It’s been a pleasure partnering with your team, and we're looking forward to more successful collaborations ahead. #marketresearch #marketinsights #factworks

Two days into the Sawtooth Software A&I summit in San Antonio, Texas alongside my great colleagues Alexander Wendland and Peter de Feijter from Factworks . We have heard inspiring research on conjoint, AI, segmentation and data quality and were honored to receive lots of positive feedback on our two presentations on Eye Tracking in conjoint and Combined Reach of Item Sets.

💭 Do you struggle to determine which features drive adoption for products with long lists of attributes, especially when many might be considered essential? Then attend our second seminar: Identifying Winning Feature Combinations with Combined Reach of Item Sets by Neli Dilkova and Alexander Wendland at the 2024 Analytics & Insights Summit on May 1, 2024, at 5:00 PM. In today's increasingly complex product landscape, with an abundance of choices available, identifying the optimal set of features to attract the largest customer base has become more challenging than ever. In this presentation, we introduce our solution to this challenge: A practical method for assessing the collective impact of feature sets on adoption rates called CRIS. This approach builds on techniques like MaxDiff and TURF, which typically focus on individual features, and recognizes the necessity for multiple must-have features for convincing customers. Get to know CRIS at the summit in San Antonio, TX and if you can’t make it in person, register here for a virtual attendance pass: https://lnkd.in/e8uhefFh #conjoint #maxdiff #turf #marketresearch

💭 Ever wondered what respondents really look at during conjoint exercises? Then join our presentation, Visibly Better: Improving Conjoint Experiments with Eye Tracking, at the 2024 Analytics & Insights Summit on May 1, 2024, at 11:30 AM.   Neli Dilkova and Alexander Wendland will be presenting our research on the potential of utilizing eye-tracking technology to advance conjoint modeling. Our paper explores how eye-tracking data can: 🔎 Enhance data quality 🔎 Validate models 🔎 Improve UX in conjoint questionnaires And will offer more valuable insights into the integration of this technology in conjoint studies. If you can’t make it to the conference in San Antonio, TX in person, consider a virtual attendance pass to gain access to the recordings and materials from the Research Methods Track and Corporate Research Track. Register here: https://lnkd.in/e8uhefFh #eyetracking #conjointresearch #marketresearch #sawtoothsoftware

🎊 We're proud to announce Lydia Hayward's promotion to Research Director. Originally from Brisbane, Australia, Lydia joined our Berlin office in 2022 as an Analyst. In a remarkably short span, she showcased outstanding proficiency in market research, leading projects, and stakeholder management, quickly becoming an indispensable member of the team. Congratulations on your well-deserved new role! #factworks #marketresearch #careersinmarketresearch

VR headsets are poised to become tech staples in the households of the future. However, in Germany, the widespread adoption of this tech has faced particular challenges in the legal and social spheres where concerns about privacy have deep historical roots. Seeking to understand these concerns within the largest economy of Europe, our client tasked us with uncovering the nuances of the German market to inform their product development and launch strategy of their new VR headsets. #marketresearch #indepthinterviews #sociallistening 

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