Factor Eleven

Retail Media Update: Yesterday, the Bundesverband Digitale Wirtschaft (BVDW) e.V. released the first Retail Media Landscape! 🚀 As one of the leading AdTech providers in this segment, focusing on digital offer communication and drive-to-store measures, we are excited to be part of the landscape. This project was created through the joint efforts of over 100 companies spanning the entire value chain, including retailers, advertisers, technology providers, as well as established publishers and agencies. 🤝 The Retail Media ecosystem overview aims to guide and reassure market participants throughout Germany. By outlining the Landscape, the BVDW has categorized the Retail Media sector to foster a shared understanding of this intricate market. Thank you to Bundesverband Digitale Wirtschaft (BVDW) e.V., Dennis Götze and Irina Schmitz for their dedication to this topic and for achieving this important milestone, making the Retail Media market more transparent 💥 More information about the landscape and Retail Media can be found here: https://lnkd.in/gvYd_fCT #retailmedia #digitaladvertising #retaillandscape #retail

Get ready for the new type of offer communication! Together with retailers we have created our new product "Swipe-to-Store" 🆕 💛 Find out what are your customers' favorites 🙌 Adapt or change your offers in real-time without any effort 🏠 Online shop or store? Find out where your customers want to shop their favorite products 👯 Find out the exact number of clients that want to visit your store and when ➡ Want to find out more about the USPs of the "Swipe-to-Store" and what Key-Insights the ad can generate? Contact us for more information!   Big thank you to our Client Zurbrüggen Wohn-Zentrum GmbH and our reseller partner morefire GmbH for the great support and your spirit to innovate! 💥 #SwipeToStore #DigitalMarketing #CustomerExperience #OfferCommunication

🌟 Unlocking Hyperlocal Marketing Potential with Factor Eleven 🌟   Understanding the dynamic interplay between online engagement and real-world behaviors is crucial for devising effective marketing strategies. Nonetheless, planning a media campaign with restricted geo-targeting options and limited budgets per store can pose significant challenges.   Ensuring brand coherence across diverse locations, accurately identifying target groups within specific geographic areas, forecasting within the constraints of available publisher resources, and striking the right balance between print and digital advertising are pivotal obstacles to overcome.   💡 At Factor Eleven, we offer a comprehensive suite of solutions to address these challenges and maximize the potential of hyperlocal marketing by using the following approaches:   🔹 Cutting-Edge Technology: By providing our own forecasting tool that goes beyond traditional methods, considering regional consumer movements, holidays, and peak times throughout the day, we simplify your potential analysis - on a hyperlocal level and across all relevant publisher. 🔹 Personalization: Each banner is meticulously personalized, incorporating relevant addresses, promotions, and messaging tailored to the specific audience. 🔹 Consistency and Flexibility: Our approach blends centralized management with localized execution, ensuring brand consistency across all campaigns while accommodating unique local requirements. 🔹 Hyper-Local Diffusion: Leveraging a 5-digit postal code base, our campaigns are hyper-targeted to reach your audience on high-quality website environments, adapted to your preferred media share between print and digital.   In a landscape where consumer behavior is increasingly influenced by online interactions, Factor Eleven empowers businesses to harness the full potential of hyperlocal marketing. #HyperlocalMarketing #FactorEleven #DigitalTransformation 🚀   Fabien Josiere Romain DuMartin Etienne Billoet Charles ARDALAND Louis de Nervaux

🚀 Get ready to revolutionize your digital offer communication! Coming soon: our game-changing Swipe-to-Store Ad - the innovative solution designed to understand your customers better and leverage their preferences. Stay tuned for the big reveal! #SwipeToStore #DigitalMarketing #ProductLaunch

🇩🇪 Moin Hamburg! Moin d3con! Wir freuen uns, dass wir auch dieses Jahr an der d3con teilnehmen werden! 🎉 Treffe dich vor Ort mit unseren Programmatic Team Marc Hundacker, Helen Daseking & Okan Dogan, um unsere neuesten Trends, Innovationen und Produkte für die programmatische Welt kennenzulernen. Wir freuen uns darauf, dich zu treffen und zu besprechen, wie wir gemeinsam den nächsten Schritt gehen können. Wir sehen uns dort! 🚀 🇬🇧 Hi Hamburg! Hi d3con! We are excited to announce that we will also be attending d3con this year! 🎉 Meet our Programmatic Team Marc Hundacker, Helen Daseking, & Okan Dogan on-site to discover our latest trends, innovations and products for the programmatic world. We look forward to meeting you and discussing how we can take the next step together. See you there! 🚀 #digitalmarketing #advertising #networking

Are you already using "social display advertising" in your media plan? 🤔 Not yet? Than start into a new age of high-engaging display ads now! 😍 🆕 We are thrilled to introduce our new social display format: the "Reel Ad." 🎉 In a world where creativity and brand presence are more crucial than ever, we've been working hard to develop an advertising format that combines the best of TikTok with a high-engaging display format. Why using this new display format: 🌟 Reach new potential followers for your TikTok account 📈 Think sustainable and use your TikTok content for display ads 🤳 Use the standard social media usability for display campaigns now 📊 Start counting social interactions in an open internet banner 🆓 Lets start social display advertising together and contact us for your individual live preview of our new Reel Ad! 💪 🥇 Big thank you to Christin Stollenwerk, Stefan Bubolz, Anna Mueller, Anna C., Ann-Carolin Müllejans, Maria Cristina Donescu-Podzun, Dana Schulze and the whole Douglas media team for your trust as our first mover!   #reelad #socialmedia #displayads #socialdisplayads #innovation #douglas #tiktok #openinternet #digitalmarketing #advertising