emlen

𝗖𝗼𝘂𝗹𝗱 𝗮 𝗿𝗼𝘂𝗻𝗱 𝗼𝗳 𝗴𝗼𝗹𝗳 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝘀𝗮𝗹𝗲𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆? 🏌🏼♀️ Julian Weitz, VP of Sales at Makersite, had a chance encounter with our co-founder Marc that led to a round of golf. Initially unaware what emlen's solution could offer, Julian shared some of the challenges they were having: ↳ 𝗢𝘂𝘁𝗱𝗮𝘁𝗲𝗱 𝗺𝗲𝘁𝗵𝗼𝗱𝘀 like collecting business cards and endless email back-and-forth slowing down their work. ↳ 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 where they couldn’t see who was interested in their products and not knowing what people wanted. ↳ 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 because people in the sales team all had different ways of doing things, which caused confusion and wasted time. ↳ 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝘀𝗮𝗹𝗲𝘀 𝗰𝘆𝗰𝗹𝗲𝘀 with many stakeholders and no simple system to manage it all. After implementing emlen, Julian told us how each of these challenges were solved: 💡 𝗠𝗮𝗸𝗲𝗿𝘀𝗶𝘁𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘂𝘀𝗶𝗻𝗴 𝗽𝗼𝘀𝘁𝗰𝗮𝗿𝗱𝘀 𝘄𝗶𝘁𝗵 𝗤𝗥 𝗰𝗼𝗱𝗲𝘀 where prospects could directly access a collaborative space with targeted, relevant content. 💡 𝗲𝗺𝗹𝗲𝗻 𝗵𝗲𝗹𝗽𝗲𝗱 𝘀𝗵𝗼𝘄 𝘄𝗵𝗼 𝘄𝗮𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 by sending the right information to the right people, then tracking what they looked at. 💡 𝗢𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝗵𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝘁𝗲𝗮𝗺𝘀 𝘄𝗼𝗿𝗸𝗲𝗱 to keep things consistent and organized. 💡 𝗲𝗺𝗹𝗲𝗻 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗱 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 with all stakeholders, keeping everyone updated and aligned. 𝗦𝗼, 𝘁𝗼 𝗮𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Yes, a round of golf can lead to better sales outcomes. 😉 But you don't have to play a round of golf with Marc (𝘶𝘯𝘭𝘦𝘴𝘴 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰), to see how emlen can help your business smooth out bumpy sales processes. Read more about Makersite's journey with emlen in the full case study. Link is in the comments below. 👇🏽 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝘁𝗵𝗲 𝟭𝟵𝘁𝗵 𝗵𝗼𝗹𝗲! ⛳ #BuyerEnablement #B2bSales #digitalsalesrooms #Sales #BuyerLedSales

🎯 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝗦𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗯𝘂𝘆𝗶𝗻𝗴 𝗰𝗲𝗻𝘁𝗲𝗿! 🎯 Ever wonder why some B2B deals take forever to close? 💡𝗜𝘁’𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵��� 𝗯𝘂𝘆𝗶𝗻𝗴 𝗰𝗲𝗻𝘁𝗲𝗿 - 𝗮 𝗴𝗿𝗼𝘂𝗽 𝗼𝗳 𝗸𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻.💡 Understanding and aligning this group is crucial for faster, smoother sales. 𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱: ✅ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗸𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 List everyone involved in the buying decision. ✅ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗼𝗹𝗲𝘀 Know what each person values and their influence level. ✅ 𝗧𝗮𝗶𝗹𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Customize your message to each stakeholder’s needs. ✅ 𝗙𝗼𝘀𝘁𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 Equip and empower your advocates. ✅ 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Keep all parties informed and engaged. Ready to transform your sales approach? Check out our guide to aligning your B2B buying center! 𝗟𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄 👇🏼 ______________________________ Don’t have emlen to help enable your buyers to close the deal? We’d love to help you! Reach out to Marc or Jan-Niklas to start your buyer enablement journey 🚢 🏝️   #B2BSales #SalesStrategy #BuyerAlignment #SalesSuccess

𝗦𝘂𝗺𝗺𝗲𝗿 𝘀𝗹𝘂𝗺𝗽 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗮 𝗱𝗮𝗺𝗽𝗲𝗿 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵? ☀️😴 Not if you have the right tactics! The summer sales slowdown is the ultimate buyer enablement opportunity!  💪🏼😎 Swipe through to check out our top tips on how to turn this slow season into your strategic advantage. 𝗛𝗮𝗽𝗽𝘆 𝘀𝗲𝗹𝗹𝗶𝗻𝗴! 🌴 _________________________ 📆 🧐 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄 𝗲𝗺𝗹𝗲𝗻 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝟯𝟲𝟱 𝗱𝗮𝘆𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿, 𝗮𝗻𝗱 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗶𝗻 𝘀𝘂𝗺𝗺𝗲𝗿? Check out the emlen product tour! 🔗 𝗟𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇🏼 #B2BSales #BuyerEnablement #SummerSales #SalesChallenges

𝗲𝗺𝗹𝗲𝗻 𝗵𝗮𝘀 𝘀𝗼𝗺𝗲 𝗵𝗼𝘁 𝘀𝘂𝗺𝗺𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘂𝗽𝗱𝗮𝘁𝗲𝘀! 🔥😎 There's no summer slump for us here at emlen as we were busy cooking 👩🏽🍳 up 𝟱 𝘀𝗶𝘇𝘇𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 for you. Here's what we've got: 𝟭. 𝗔𝘂𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝗱 𝗰𝗼𝗹𝗱 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 ❄ Do you have Destinations that have been inactive for 7-14 days? Now, they’re auto-marked as “cold,” helping you prioritize and re-engage those prospects! 𝟮. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝘃𝗲𝗻 𝗳𝗮𝘀𝘁𝗲𝗿 ⚡ Speed up your workflow with direct access to “Advanced Settings” from the “Create Destination” overview. Quick and efficient! 𝟯. 𝗙𝗶𝗹𝗲 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗵𝘂𝗯 𝗳𝗼𝗿 𝗘𝘅𝗰𝗲𝗹 𝗳𝗶𝗹𝗲𝘀 🗂️ Need to share Excel files without displaying them in your Destination? Now you can offer them just for download! 𝟰. 𝗔𝗽𝗽𝗹𝘆 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝘁𝗼 𝗮𝗻 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 🔄 Update your existing Destinations with multiple changes in just one click. Easy and time-saving. 𝟱. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗼𝗿 𝗲𝗺𝗹𝗲𝗻 𝗖𝗵𝗿𝗼𝗺𝗲 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀 ✅ No more tool switching! Access Destinations directly within HubSpot or our Chrome extension. 𝟲. 𝗡𝗲𝘄 𝗳𝗶𝗹𝗲 𝘀𝗶𝘇𝗲 𝗹𝗶𝗺𝗶𝘁 𝗳𝗼𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 🎥 Upload videos up to 1GB — perfect for sharing high-quality webinar recordings (up to 1 hour) with your buyers. 𝗪𝗵𝗮𝘁 𝗮 𝗰𝗼𝗼𝗹 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗼𝘂𝗿 𝘀𝘂𝗺𝗺𝗲𝗿! ☀ Don't want to miss out on our next big update? Follow us and click the bell 🔔 to get notified! Don't have emlen yet? 😮 Head on over to our product tour so you can see what you're missing out on. Link in the comments 👇🏼 #buyerenablement #buyerledgrowth #b2bsales

Nothing makes us prouder and happier than when our customers see real success with our solution. 🎉 Thanks so much, Kathrin Ziebell, for the shoutout. We look forward to continuing to support you and the team at INTERGATOR SMART SEARCH by interface projects GmbH 🙌🏼 🔥

𝗜𝘁’𝘀 𝗙𝗿𝗶𝗱𝗮𝘆 𝗔𝗡𝗗 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝗤𝟮 🎉 Here’s to all of you 🍻 out there who are giving it their all in this final Q2 sprint. 💪🏽 𝗬𝗼𝘂’𝘃𝗲 𝗴𝗼𝘁 𝘁𝗵𝗶𝘀! (But if you don’t got this, there’s still Q3 😅) #fridayfun #b2blife

𝗪𝗲’𝘃𝗲 𝗮𝗹𝗹 𝗺𝗮𝗱𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗰𝗼𝘀𝘁𝗲𝗱 𝘂𝘀 𝗮 𝘀𝗮𝗹𝗲 😭 💸 We talked to Mafalda Johannsen, Director of Growth at Wonderway, who told us that the sales follow-up is where many sellers drop the ball on their prospects and customers. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟱 𝘀𝗮𝗹𝗲𝘀 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗺𝗮𝗸𝗶𝗻𝗴: 1. 𝗜𝗺𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 This makes you seem disorganized or uninterested. 2. 𝗢𝘃𝗲𝗿𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 Too many follow-ups or using the wrong channels send your prospects running. 3. 𝗧𝗵𝗲 𝗻𝗼-𝘃𝗮𝗹𝘂𝗲 𝗽𝗶𝘁𝗰𝗵 Follow-ups asking for a meeting without demonstrating value. 4. 𝗚𝗵𝗼𝘀𝘁𝗶𝗻𝗴 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲 If you're nowhere to be found after the deal is done, you’re leaving money on the table! 5. 𝗡𝗼𝘁 𝗮𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗹𝗼𝘀𝘁 𝗱𝗲𝗮𝗹𝘀 You’ll repeat your mistakes when you don’t learn from them. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝙛𝙞𝙭 𝘁𝗵𝗼𝘀𝗲 𝗳𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲? 🤔 Head over to our blog post where Mafalda shares her follow-up insights 🔥 so you don't ever drop the ball on your prospects again. 🔗 👇🏼 Link in the comments, as always! Can't find the comment? Be sure to select 'Most Recent' to unhide it. #B2BSales #Sales #SalesFollowUp #BuyerLedGrowth

𝗦𝗲𝗹𝗹𝗲𝗿𝘀, 𝗵𝗲𝗿𝗲'𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸: 𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿'𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. 🙅🏽♀️ Trying to force the sale is like trying to herd cats 🐈 - it's exhausting and won't work. So, what to do? 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗯𝘂𝘆𝗲𝗿 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁. 💪🏽 When you 𝗴𝗶𝘃𝗲 𝘂𝗽 𝘁𝗵𝗲 𝗶𝗹𝗹𝘂𝘀𝗶𝗼𝗻 𝗼𝗳 𝗰𝗼𝗻𝘁𝗿𝗼𝗹, you'll unlock a new level of sales success. But we 𝙙𝙚𝙛𝙞𝙣𝙞𝙩𝙚𝙡𝙮 understand how difficult it can be to shift your mindset from sales-driven to buyer-driven. We've put together 𝗮 𝗵𝗮𝗻𝗱𝘆 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼𝘀 covering the different touchpoints of the buyer's journey. The scripts will help you change how you see your dynamic and go from seller to advisor. 𝗕𝗲 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗴𝗼 𝘁𝗼 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝗻 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 - not the person they're avoiding! #buyerenablement #buyerledgrowth #salesmindset #b2bsales #mindset

🍲 𝗡𝗲𝗲𝗱 𝗜𝗱𝗲𝗮𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘆𝗲𝗿 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗟𝘂𝗻𝗰𝗵? 🍲 We know how hard it can be 😅 to constantly come up with the right recipe to create a 𝘀𝗮𝘁𝗶𝘀𝗳𝘆𝗶𝗻𝗴 𝗯𝘂𝘆𝗲𝗿 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝗮𝗹. We put together a 𝟳-𝘀𝘁𝗲𝗽 𝗿𝗲𝗰𝗶𝗽𝗲 to ensure that you never come up empty! It’s packed with all the essential ingredients to engage and empower your buyers. Bon appétit! 👇🏼🧑🏼🍳 𝗣.𝗦. If you want the full recipe, we wrote 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 on how to cook up the perfect recipe for buyer-centric sales. 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 🔗 #BuyerEnablement #BuyerLedGrowth #SalesEnablement #B2BSales

𝗬𝗼𝘂 𝗺𝗮𝘆 𝗵𝗮𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘄𝗲 𝘄𝗲𝗿𝗲 𝗮 𝗯𝗶𝘁 𝗾𝘂𝗶𝗲𝘁 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 🤫 That's because we were all busy at our first offsite of the year 🎉 🤩 There were many takeaways from our time there. But we'd say the most important one is how much 𝘄𝗲 𝘁𝗿𝘂𝗹𝘆 𝗲𝗻𝗷𝗼𝘆 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 🤝 Special shoutout 🎉 to our Senior People Manager, Gabrielle, for the organization so that everything ran smoothly! 🏆 𝗕𝘂𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗮𝗹𝗸𝗶𝗻𝗴...𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗲𝗻𝘁 👇🏽 #teamwork #offsite #remotelife