Die Zwei GmbH hat dies direkt geteilt
✨ This week marked the launch of the SS24 adidas TERREX Agravic Speed Ultra campaign. ✨ I had the honor to drive this campaign as Coms Lead. Together with a talented team from various departments as well as our wonderful trail athletes, adidas TERREX has brought a product to the market that takes trail running to a whole new level: The Agravic Speed Ultra is a trail running shoe that allows runners to #ExperienceSpeedLikeNeverBefore on ultra trails. Check out the development story 🔥: https://lnkd.in/eM27zcGt Alongside the shoe launch, we are also offering an extra goodie: together with Strava, we are activating a trail running elevation challenge for our consumers. Runners who master the 500m elevation challenge and have a bit of luck can secure a place in the TERREX Trail mentorship program. In this program, our mentees can expect a personalized mentorship program led by nobody else but our TERREX Trail athletes. The creation of the campaign has been a journey with many twists and turns, all of which have paid off and led to a result that I am very proud of. Excited to see runners around the globe conquering their trails. Alicia Weigert Rimma Asmian William Bellew Fei Hong Samantha Hughey Arlen Joana Rösch Moa Lewis Mclean Bastian Jung Sebastian Scholtysik Riley Petty Julia Grosserhode Muecke Robert Philipp Heinze Julian Fritz Nadine maria Wörlein Die Zwei GmbH