C&A

Let’s extend the summer feeling with our transition collection! 😎 We are going for classic styles with a modern twist, where polka dots meet stripes, clean looks meet vibrant colors, and placement graphic shirts provide the necessary fun factor. What is important to us: The styles and breathable fabrics are great for the summer & the beach, but we have many transition and layering options ready for the colder days. Reinhard Reinhard Brodel explains: “With our transition collection we want to keep it simple for our customers –they can find the perfect looks for the summer vacation with versatile designs that can be dressed up and down easily. And with the layering pieces, customers look and feel good even when the temperatures drop in the evening. Because we want everyone to have fun with clothes that are lasting favorites in the closet!” A fun & timeless & smart & comfortable & breathable & bold collection for every day & every look! #LookGood #FeelGood #DoGood

The C&A BV Supervisory Board announces that Giny Boer is stepping down as Chief Executive Officer (CEO) of C&A Europe to focus on a portfolio career. “We are grateful to Giny for bringing her energy, vision and 25 years of retail expertise to the transformation of C&A. Any transformation on this scale is challenging, but to lead that coming out of the pandemic and at a time of extraordinary change for fashion retail deserves special credit. We thank Giny for her dedicated service, her great commitment to the brand and the company, her lasting achievements and valuable contribution and wish her every success for what comes next.”, says Allan Leighton, Chairman of C&A BV Supervisory Board. Giny Boer states: “It was a true privilege for me to work for this iconic brand C&A. I am proud that together with the teams I strengthened the image of C&A through modernization. We did this while staying true to the DNA of high-quality and affordable fashion, produced in a sustainable way. I am leaving with the confidence that with the achievements of the past almost four years, we have set the sails for continued sustainable growth for C&A in an ever challenging environment.” As of today, Edward Brenninkmeijer will act as interim Chief Executive Officer of C&A Europe. Read the full press info: https://lnkd.in/djBDpPmt

Have you ever noticed that the buttons are traditionally on the right-hand side on men’s shirts and on the left on women’s shirts? 🕵️♀️ That practice was established in the 16th century since most people are right-handed.   Many men wore their swords or other guns on the left-hand side to be able to react quickly when attacked. To make sure that they won’t get caught in the buttons in a fight, the buttons were placed on the right. Another practical side effect: Since gloves were not yet used at that time, men could also warm their right hand by putting it between two buttons of their shirt.   🔎 And for women? The most common explanation, why it was more practical to place buttons on the left-hand side: In the very beginnings only women from the upper class could afford to buy pieces with buttons and most of them were dressed by their maids. Putting the buttons on the left made it easier for them to button up the lady’s blouses and skirts. 🔎 And today?   The practice has lasted until today for many brands, also with us at C&A. What has significantly changed: It doesn’t matter if you want to buy your shirt in the men’s or the women’s section. We have styles literally for everybody – just choose what makes you look, feel, and do good!  #OneCandA #LookGood #FeelGood #DoGood 

Have you ever noticed that the buttons on a men’s shirt are usually on the right-hand side? On blouses in the women’s department, you will find that they are on the left-hand side. Where is that tradition coming from? 🤔 Was it to differentiate men’s from women’s shirts more easily? Or to react faster when they were attacked? Or because it was considered more stylish? Make your guess in the quiz below and we will post the answer on Thursday. No matter if you prefer to shop in the women’s or the men’s department – just choose what makes you look, feel and do good 🤗 #LookGood #FeelGood #DoGood

We are excited to share an update on our store modernization journey: We are close to finalizing the CI update of all 1,300 stores across Europe and are now entering the next phase. 🥳 All our stores now shine in a completely freshened & harmonized modern look & feel with the most consistent branding in the history of C&A. We want to introduce Volker Dick, Head of Store Concept Experience at C&A. Together with his team he drives the modernization of our store concepts: “We are consumer-obsessed – everything we do starts & ends with them. Our key question is: What do we need to do to attract customers, to create the modern store that our teams love to welcome customers into, and where we provide the best shopping experience? That is what is driving all our upcoming developments. I have enjoyed working with C&A for ten years because I believe we are the only brand that truly is for the entire family. And I love building on that strength - together with a team that is so involved and shares my passion for delivering great stores. We are working with various disciplines with colleagues from 17 different countries every day – but in the end, we create One C&A together!”   Learn more about the updated store concept 👇 #LookGood #FeelGood #DoGood #FashionRetail 

What is happening at C&A in France? In a recent interview with Capital FR, Market Lead Nadia Bothorel shares insights into our transformation journey. After the store opening last week in Plaisir – the first opening in 11 years – it is safe to say that C&A is now reinforcing the growth plan also in France. She discusses the modernized range, updated and rightsized stores, the ‘C&A for you’ membership program, our collaboration with customers in the development of our collections and many more aspects of the #OneCandA growth plan. 🚀 Find the full article here 👉 https://lnkd.in/db8Zrr9A Leading French business and retail publications LSA Commerce & Consommation and BFM Business TV also highlighted C&A France's plans. #OneCandA #LookGood #FeelGood #DoGood

What is C&A doing to create a frictionless customer experience? On our way to becoming a modern omnichannel fashion retailer, we have been listening to our customer’s needs to optimize their shopping journey along the digital and physical touchpoints. A few recent examples: 🚀 Our stores are all about inspiration – online and offline you now find even more!  🚀 A new FIT predictor – to make it easier to find the perfect fit for you!  🚀 A best of breed search based on AI – to quickly find personal favorites!  🚀 Simplified payment – with self-checkout in the stores and an easier journey online!  🚀 Click & collect – did you know that C&A was among the first retailers to offer that?  🚀 Realtime information on product availability – you can check online the availability in the stores and vice versa! Sarah Pieper, Lead Digital Product, explains: “C&A’s value ‘consumer-obsessed’ for us translates into putting our customer’s experience first. We are constantly monitoring their feedback and do further research to identify needs for optimization. For instance, recently we optimized the filters in the web shop – it is now easier for customers to find what they need. And for everyone looking for customer reviews and ratings – stay tuned!” #OneCandA #Transformation #Omnichannel 

How can #ArtificalIntelligence impact the way we design, manufacture & inspire our customers to create the best shopping experience? At C&A, we have been both exploring and implementing, innovative solutions like the Fashion Scout – a tool that gathers customer feedback on our designs even before they are being produced. And I see a lot more potential to add value for customers & for our teams in many areas: 💡 Intelligent tools to support our designers, making the design process more efficient and more sustainable  💡 Optimizing our assortment and forecasting demand to offer what our customers are looking for in all channels 💡 Personalizing the experience to inspire our customers based on their style & needs 💡 Improving the daily work for our colleagues These and other initiatives follow one goal: To get closer to people and to create great experiences. And while I love the pioneering spirit behind the innovations, we of course reflect on using AI and the data responsibly. We aim to use technology to support creativity and the thoughtful, strategic considerations of our colleagues. Bringing the human touch and technology together will make our everyday easier, more inspiring, more fun – and I cannot wait to share more of our ongoing projects with you! #OneCandA #Fashion #ArtificalIntelligence #DataDriven 

Did you know about our C&A S-T-A-R program? 🤩 It is a training designed by European Master Trainers team to bring our consumer-obsession to life every day and to deliver the best shopping experience. “We have a passion for fashion and for connecting with our customers at C&A – and the program helps to show that even more in the everyday interactions. That is why the training program is also part of the daily routines. With fun and engaging exercises we make our teams feel like stars, shine for our customers and for themselves. What I like best about the program: It not only encouraged our co-workers to create an even deeper connection with our customers. It also boosts the pride in working at C&A and reinforces the connection of the teams”, explains C&A Master Trainer Aurore Cochard. ✨ C&A S-T-A- R stands for Surprise, Touch, Assist, Recognize ✨ – the behaviors we focus on in the training to inspire our customers through great service. #OneCandA #LookGood #FeelGood #DoGood

HELLO PLAISIR! 🤩 Today we are celebrating our new store in Paris – the first store opening in 11 years in France, which marks the beginning of our growth plan in the country! In the Mon Grand Plaisir shopping center, located in the premier shopping area in the western Paris region, customers can now shop in an inspiring environment in line with the modernized C&A store concept. We analyzed and we listened to our customers’ needs and thus decided to focus on the women’s and kid’s range. The team has done a fantastic job to create the best shopping experience! Nadia Bothorel, Managing Director of C&A France, comments: "It is an honor for me to lead C&A in France at such a significant moment in its history. This is the first store to open in 11 years. It shows a brand that is modernizing and proud to offer its customers increasingly fashionable, high-quality products. We have great plans for the future of C&A France, and the whole team is excited to celebrate this opening!” To celebrate together with our customers, we have a special program planned and are looking forward to welcoming you! #OneCandA #LookGood #FeelGood #DoGood