BOLD Communication & Marketing

An inspiring talk, with two inspiring women! 💪   Our BOLD-founder Julia Winkels was invited to join Daria Suvorova on the lastest episode of WAA Podcast, discussing all things matchasome, BOLD and how to successfully play in cultural marketing! The episode is now out on all platforms. Thank you Daria and WAA!

Effective beauty comms requires expertise and a team with the necessary knowledge. But the message only gets across if we package it in an entertaining way, because today we only have a few seconds to grab people's attention. 🌞 To raise awareness of our client Paula's Choice Skincare's SPF range, we organized an "SPF Cocktail" for (skin)influencers and creators in Cologne and did a broad product seeding for media and social media individuals. With the intention of having our audience play with the products to find the perfect formula for them, we playfully educated them about differences and quality.

We at BOLD are thrilled about our new retained partnership with Global brand Hollister. BOLD brings a specific eye to youth culture in Germany and is coming on board to support with community building in influencer and creator circles, handling media relations and bringing to life brand experiences for Hollister in Germany.

G-STAR RAW DENIM DRAG QUEENS 👑 👖 BOLD conceived an editorial partnership with Numéro Berlin and star photographer Ari Versluis to excel G-Star RAW's collaboration with Amsterdam-based design duo The Nightmare Disorder. The multi-faceted art of drag is blended with the high-end craftsmanship of the couture denim looks for Shea Couleé, Envy Peru and Hungry. Cover Girls!

A collaboration you do not want to miss ⚡️ BOLD client love is peaking. This collab is pure fire. A modern reinterpretation of the iconic ‘70s Vans Slip-On, featuring exaggerated proportions in fine leather created by Proenza Schouler. This streetwear ready-to-wear mix is giving us everything we are looking for.

How a short call between friends became BOLD's big start 📱 💥 Needless to say, we are WAA Podcast long-term listeners, so for our BOLD founder Julia Winkels to be invited to share her success story on the inception of our agency and matchasome was a dream come true and a real inspiration. Daria Suvorova and Julia chatted about all things business ventures, how to navigate a business as a young mother, and assessing risks with new business ideas. Soho House Berlin very graciously hosted this episode, and our dear BOLD clients Paula's Choice, e.l.f., and Keys Soulcare provided a very special goodie bag for all the attendees. The episode is soon out on Spotify and Apple Music! All photos taken by Anna Härlin

New talent alert ⚡ BOLD.ppl is growing and we are thrilled to announce that two incredible talents are joining us! From now on Anuthida and Mike Leon will be represented by BOLD.ppl and we cannot wait for what's to come!

BOLD client Lynk & Co has opened another club in our favorite city Madrid - and we made sure the right crowd was invited to celebrate with us! 🚨 🌞 With 12 clubs already spread across Europe and the second opening in Spain, Lynk & Co has just unveiled its latest club in the vibrant heart of Madrid's Gran Via! With over 360sqm of space, it's your ultimate hub for connection, remote work, and all things Lynk & Co. Our task was what we do best: Inviting press and influencers from Germany and adding the BOLD spark to the party concept. Lynk & Co - you rock big time!

That’s on how to throw a proper OMR after-show party! 🎉 Sleek and Joli partnered up to end the first day of OMR on a high note and throwing a party that did not disappoint - supported by our BOLD client KIKO MILANO! 💄 We celebrated at legendary Grill Royal in Hamburg, while the sun was setting over the “Binnenalster” marking an unforgettable finale to the first day of OMR. Networking, celebrating and being provided with all necessary touch-up products by KIKO along the way - we couldn't have asked for a more iconic evening! Thanks to everyone involved in the planning! Pictures taken by Maximilian Probst

We're only here for Kim K! Just kidding...not only is our BOLD client KIKO MILANO sponsor of today's OMR afterparty, hosted by Joli + Sleek, of course we're also on site for insightful keynotes, masterclasses and meeting fellow industry partners. 🏆 Our highlights so far? Ann-Kathrin Schmitz's opening keynote "Back to the Social future". And we couldn’t miss out, on joining Leon’s xskincare panel talk on the „Do’s and Don’ts in Influencer Marketing“. Looking forward to meeting some of you around!