Bayer 04 Leverkusen

🏆🇦🇷🇪🇸 Huge congratulations to Exequiel Palacios and Alejandro Grimaldo! Both our #Werkself players won the title in their continental championships. Pala defended the Copa America with Argentina, Alex clinched the Euros with Spain. We are immensely proud of our boys and hope they celebrated in style and enjoy their well-deserved holidays before coming back to Leverkusen. Enhorabuena, Pala y Alex!

🎨 Grafikdesign ⚽️ Fußball 📲 Social Media Wir freuen uns auf eure Bewerbungen als Grafikdesigner/Visual Content Creator (in Vollzeit, ab sofort).

Bayer 04 website honored with digital awards! 🖥️🏆⚫️🔴   At the start of the 2023/24 double winning season, #Bayer04 published its website in the new black and red brand image "under the cross". Now the German champions and cup winners have been recognized for their digital online world on bayer04.de.   With the submission "bayer04.de - Digital Brand Experience under the Cross", Bayer 04 won SILVER in the "Design/User Experience" category at the German Digital Award 2024, organized by the German Federal Association of the Digital Economy (BVDW e.V.).   At the Vega Digital Awards 2024 , the website received 6x PLATINUM in the categories "Homepage", "User Experience", "Best Responsive Design Mobile", "Best Content", "Best Data Visualization" and "Redesign" as well as GOLD in the category "Sports".   Holger Tromp, Director of Communications at Bayer 04: "We have received a lot of positive feedback from our fans about the website. We are delighted that our work has now also been assessed so well by juries with digital expertise under objective criteria and in comparison with numerous international brands. My thanks go to Heiko Schulz and the entire team for the implementation and support of the lead agency I*AM as well as to everyone involved."   #dda24 | #dda | #deutscherdigitalaward | #editionX | #VegaAwards | #VegaDigitalAwards

🚨Wir suchen Verstärkung in unserem Video-Team! 🎥🖥️ ℹ️ Mehr Infos für eure Bewerbungen gibt's über den Link im ersten Kommentar.

Flying into the new season in style! ✈️👔 #Bayer04 will link up with Men's outfitter Lerros GmbH as the new exclusive fashion and premium partner for 2024/25 season, as well as the main eSports sponsor. Lerros will also double up as the first sponsor and supporter of Bayer 04's eSports division. The agreement is currently set to run for two seasons. Bayern 04 CEO Fernando Carro de Prada. “I’m looking forward to the customised business line that will be developed together with our new men's outfitter and that we will wear on our future international trips.” Markus Breglec, chief marketing and innovation officer at Bayer 04: “We are very proud of the significantly expanded partnership with Lerros. In Lerros, we have a new fashion partner that is already close to the club and responds very professionally to the needs of a professional team in international football. We are very much looking forward to the new collections for the team, the backroom staff and the club management as well as to the future together under the cross.” Having already been an active partner in the Sponsors‘ club, we are looking forward to working together now as premium partners over the coming seasons!

No tradition since 1904. 🎉⚫️🔴 Founded on July 1, 1904 as the "Turn- und Spielverein der Farbenfabriken vorm. Friedrich Bayer & Co." in Leverkusen, today we are celebrating our 1️⃣2️⃣0️⃣th anniversary. 🙌 We marked the occasion with special content across our platforms, including: ▪️ Educational content to further inform our seven million new followers; ▪️ A dedicated content hub available on our official website, bayer04.de; ▪️ Special jersey in the upcoming season; ▪️#MeisterWERK podcast: 120 years without tradition (9 episodes); ▪️ Special offers on our online shop, with every 120th order being absolutely free for some lucky customers; ▪️ Various videos, both longform and shortform, illustrating our rich history; ▪️ Updating our social media profile pictures to feature the club's very first logo; ▪️ And much more! Thank you to all of you for being part of our story so far - here's to the next 120 years! 🖤❤️

Brightening it up! We are delighted to continue our partnership with lighting industry company LEDVANCE until 2027. 🤝💡 #Bayer04 and LEDVANCE, one of the world's leading companies in general lighting for professional customers and end consumers, have agreed to extend their premium partnership, which has been in place since the 2022/23 season, marking the next major step towards improved ecological and social sustainability for the German double winners. Markus Breglec, Chief Marketing and Innovation Officer of Bayer 04 on the extension. "In the first period of the partnership, we were already able to implement lighting projects together with LEDVANCE in the BayArena as well as in the area surrounding the stadium. The continuation of the sustainability partnership in conjunction with the renewal of the entire floodlight system at our home stadium strengthens the joint cooperation and raises the BayArena to a new level in the field of lighting technology." The "lighthouse project" of LEDVANCE and Bayer 04 is currently at the center of the multi-layered cooperation: the replacement of the floodlight system in the BayArena in Leverkusen. Construction started at the end of May and the lighting system is scheduled for completion at the end of July. A powerful, DMX-dimmable and color-changing lighting system will be installed to enhance emotions through lighting effects. 324 floodlights for the pitch lighting, 60 Quattro floodlights in RGBW for the stand lighting and 36 illuminated roof segments in the outer circle will create a completely new visual stadium experience. The replacement of the floodlight system enables greater functionality and therefore more options for color changes, light levels and show effects. We look forward to our brighter, sustainable and continued work together for the coming seasons! 

Augmented Reality (AR)-Trophäen in der Bayer 04-App Holt euch jetzt die beiden Trophäen der Double-Saison nach Hause oder überall hin, wo ihr wollt. Neben der Meisterschale gibt es nun auch den DFB-Pokal als 3D-Modell in der App – mit einer herausragenden Liebe zum Detail und natürlich inklusive der Gravuren des amtierenden Deutschen Meisters und Pokalsiegers Bayer 04 Leverkusen. Ihr könnt die Meisterschale und den DFB-Pokal um 360 Grad drehen, zoomen, einen Screenshot mit Branding und Hashtag machen oder sie euch mittels #AugmentedReality unterwegs oder zuhause hinstellen, Fotos machen und diese mit Freunden teilen. "Mit den 3D-Trophäen der Meisterschale und des DFB-Pokals bringen wir die Symbole der außergewöhnlichen Double-Saison über die App zu unseren Fans nach Hause", freut sich Heiko Schulz über die gelungene Umsetzung der AR Fan-Experience. Hier in der App, viel Spaß 👉 https://b04.de/3D-Trophies

🏥⚽ Recently, we proudly hosted the final meeting of the UEFA Elite Club Injury Study (ECIS), marking a significant event in the world of sports medicine. Bringing together top medical professionals and athletic coaches from Europe’s leading teams, including those from the UEFA Champions League and other elite clubs, the conference was a resounding success. For the first time, the ECIS conference combined insights from both the men's and women's teams into a single event. Previously, these studies were conducted separately, making this year's gathering a historic and integrative approach to understanding and managing sports injuries. This gathering has significantly contributed to our collective knowledge and strategies in sports injury prevention, helping to build healthier and more resilient athletes across Europe. Bayer 04 are honored to have facilitated such a vital exchange of expertise and look forward to the positive impact this will have on our teams.

Legendary. Under the Cross. The first ever Bayer 04 home kit with the golden badge for being Deutscher Meister is there! And it’s beautiful! 🤩 Picking up elements of the city of Leverkusen - like the diamonds of the iconic water tower and parts of the city crest and map - the strong bond between club and city will forever be displayed in this historic kit. It's produced by our partner Castore, our main sponsor Barmenia Versicherungen is featured in white, as is our sleeve partner Niedax Group. To honor the meaning of the home kit, Bayer 04 produced the assets for the launch for the first time in a club holistic approach. The women’s team as well as youth players are part of the whole campaign and have been involved in the production that also reached new heights in terms of concept and implementation. Don’t miss the chance to get this historic kit in our fan shops or online!