AVANTGARDE Group

AVANTGARDE Voices is around the corner We are excited to announce that the next stop in our international thought leadership series, AVANTGARDE VOICES, is just 22 days away! 🌍✨ After successful events in #London and #Dubai, we are bringing this exclusive format to our headquarters in #Munich on 24.07.24. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨: - Network with decision-makers from diverse industries - Gain insights from renowned speakers on the future of marketing - Engage in thought-provoking discussions on brand experiences Celebrate at our legendary AVANTGARDE Summer Party on the rooftop terrace Don’t miss out on this chance to be part of a curated circle of industry leaders. If you are a brand or marketeer interested in marketing futures please get in touch with Kelly Wildfeuer for more information. #AVANTGARDEVoices #ThoughtLeadership #MarketingFutures #BrandExperience #NetworkingEvent #MunichEvents

We are thrilled to announce that AVANTGARDE is strengthening its global presence with new offices in Riyadh and Singapore. This strategic expansion brings us to 13 locations worldwide, enabling us to tap into the dynamic GCC and Southeast Asian markets. Roberto Warnert, Managing Director for the Middle East, and Loo Evie, Managing Director for Singapore, will lead our efforts in these regions, bringing us closer to our clients and delivering culturally resonant brand experiences. Our commitment to seamless collaboration across borders ensures we continue empowering global brands with exceptional creativity and impact. This milestone is a testament to our dedication to understanding and meeting the needs of our clients worldwide. #AVANTGARDE #GlobalExpansion #Riyadh #Singapore #BrandExperience #Innovation #Marketing

We are thrilled to announce that AVANTGARDE GROUP has been shortlisted for "Best International Campaign" by the Independent Agency Awards for our work on Saadiyat Nights, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)   This recognition highlights our team's creativity and dedication to delivering exceptional experiences. #CraftingStories #ShapingSpaces #CreatingFans

While the whole country is in football fever, we have something special to celebrate: our accompanying campaign for our new client, bet-at-home, for Euro 2024. After a successful pitch in January, we refined the positioning and reinterpreted the brand claim “Life is a Game.” The results are now visible in the German and Austrian markets. Whether on TV, digital platforms, social media or print – the focus is on passion for sport. Anytime. Anywhere. We are set for many more shared back-of-the-net moments—even after the European Football Championship. ⚽️ 😉 Thanks to our starting lineup from bet-at-home and Avantgarde: Alessandro Manzella, Manuel Klammer, Martin Pernsteiner, Luke Lewandowski, Matthias Mittermüller, Sabrina Riedmair, Simon Guder, and Marie-Theres Luber  #CraftingStories #ShapingSpaces #CreatingFans #betathome #newclient #euro2024 #newcampaign    

We are thrilled to announce Philip Bucknell as our new Global Chief Creative Officer! 🌟 Philip has been instrumental in key initiatives like our refreshed corporate identity, innovative website, and enhanced social media presence. Now, he will lead our global creative vision, driving collaboration and excellence across all offices. Join us in welcoming Phil to his new role as we continue our journey to becoming the world's leading brand experience agency. #AVANTGARDE #GlobalLeadership #CreativeVision #BrandExperience

Last week, our #CommunicationsUnit at AVANTGARDE hosted an exclusive press launch for Danone's new brand, YoPRO, at the fitness club Time to Shine in Munich. We brought together German media representatives from key outlets and content creators for a fun workout class. In line with YoPRO's key message, "Für deinen nächsten Schritt," the class focused on individual progress. Afterwards, the guests were refueled with the brand-new YoPRO products. Nadine Kuester, General Secretary of Danone Germany, Austria, and Switzerland, and Mira Koppert, Senior External Scientific Affairs Manager DACH, shared key facts about the importance of protein in nutrition, highlighting how #YoPRO can support everyone's individual fitness journey. This brand experience not only provided a great opportunity for networking, but also strengthened the relationships among all participants through the shared workout experience. A big thank you to our communications team and Danone for the great cooperation! Linda Schumacher Julia Traunspurger

🌟 A Day to Remember at AVANTGARDE Group 🌟 This week marked a significant milestone as we hosted our very first AVANTGARDE Summit at our Munich office, bringing together our vibrant German offices for an afternoon of inspiration, innovation, and collaboration. From thought-provoking keynotes to an exciting AVANTGARDE Concept Hub competition, the day was packed with enriching experiences that truly showcased our capabilities and services. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 - Keynote on the Future of Talent: Prof. Dr. Markus Hengstschläger captivated us with his thoughts on nurturing talent for a brighter future. - Cultural Intelligence Masterclass: Alexis Mardapittas enlightened us with strategies to enhance our global and cultural competencies. CAYA Studios (Come As You Are) - AVANTGARDE Concept Hub: Four dynamic pitches from our outstanding teams, each presenting unique concepts that embody our spirit of creativity and excellence. - Award Ceremony : Congratulations to the winning teams Volocopter Team: Caroline Stoiber Sonja Wunderlich Pauline Pschera Augumented Avengers: Natalie Schreiber Johannes Kemnitzer Ly Senger Johannes Helff Team AVATUDE: Elena Neumeier Sabrina Riedmair Laura Endres Patrick Kaiser Gabriele Strobl Jana-Helena Durchleuchter The Food Fighters: Matthias Mittermüller Lena Eisler Paul Schmitt Carolin Obermaier Sarah Lech Clara Schubert Shout out to the amazing jury Guido Emmerich Mirja Zill Floria Sailer Luke Lewandowski Joe Butler The day ended with a relaxed get-together, fostering connections and celebrating our collective achievements. The summit was a true testament to our dedication to pushing boundaries and setting new standards in brand experiences. We are incredibly proud of our team's passion, creativity, and the remarkable energy they bring to AVANTGARDE. #CraftingStories #ShapingSpaces #CreatingFans #AVANTGARDESummit

We're seeking a Senior Copywriter to craft compelling narratives that resonate with our target audiences.   YOU will:   - Develop engaging content across web, social and thought leadership pieces. - Collaborate with designers and strategists to bring creative copy to life. - Own brand voice and ensure consistent messaging across all touchpoints.   Are YOU a wordsmith with 5+ years of experience and a passion for turning audiences into fans?   Apply now!  careers@avantgarde.ae

🌟 Spotlight on Moones Tabatabaei, our #Avantgardian in Dubai! 🌟 We are thrilled to share that Moones, an integral part of our team in the #Dubai office, contributes her insights on the latest marketing trends in the MENA region to W&V, Werben & Verkaufen und Verkaufen every quarter. Dive into her first piece below! 📰 The Age of Collaborations: Haute Couture meets Gastronomy Over the past decade, the worlds of fashion and culinary have intertwined to create unparalleled immersive dining experiences. Renowned Maisons like Dior, Fendi, and Louis Vuitton are at the forefront of this convergence, blending high fashion with the art of gastronomy. This trend is not just a modern-day phenomenon but one that traces back to iconic collaborations, such as Chanel with Chef Alain Ducasse in 2004. In her article, Moones explores how fashion houses are revolutionizing the culinary scene, delivering more than just an experiential gimmick but a strategic expansion into new communities. She reflects on her personal experiences, from orchestrating the FENDI café in Abu Dhabi during Ramadan to Valentino’s Matcha Club takeover, highlighting the seamless integration of brand essence in every aspect of these events. Read Moones' full piece to uncover how the fusion of fashion and dining is shaping the future and setting new benchmarks for experiential marketing in the latest print edition in W&V. #MarketingTrends #FashionMeetsFood #WerbenUndVerkaufen #AvantgardeGroup #ExperientialMarketing #MENARegion

Celebrating extraordinary achievements, L’Oreal hosted an unforgettable awards ceremony in KSA, honouring four exceptional young Arab women changemakers in art, sport, philanthropy, and business. With over 120 key opinion leaders and media representatives in attendance, the Women of Worth Awards showcased L’Oreal’s unwavering commitment to empowering women and fostering an environment where their voices and accomplishments are celebrated. This inspiring event reflects L’Oreal's dedication to encouraging future generations to break barriers and achieve their dreams. #CraftingStories #ShapingSpaces #CreatingFans