AMR Advanced Market Research

Our International Project Manager, Nouran Hassan, and Business Development Director, Sumesh Viswanathan, attended the market research conference IIEX Europe 2024 in Amsterdam. Launched in 2013 and organised by Greenbook, this year’s IIEX focused on innovation in insights and the influence of AI in the industry. One standout session was delivered by Karen Lynch on the 2024 GRIT Insights Practice Report. Nouran reflected on the talk, stating, »Karen Lynch's session was a deep dive into new trends in market research. Her analysis on segmenting adopters and understanding client expectations was highly informative. One of my highlights of the conference!« At the event, Nouran and Sumesh connected with key industry professionals, like Boriana Ionova from IntelliSurvey and Anna Wermers from Deichmann. As well as Alex Rodríguez, Associate Director at NativeResearch drw GmbH and Mara Tribull, owner of Mara Tribull market research solutions. Sumesh explains: »IIEX is perfect for meeting end clients as well as start-ups that develop new tools for our industry.« IIEX Europe 2024 offered a comprehensive look at the future of market research. Thanks to Greenbook for organising this event. We are looking forward to next year! CATI counts. AMR Advanced Market Research #MarketResearch #IIEXEurope2024 #Innovation #Insights

Shaping the future of market research starts with investing in the next generation! At AMR Advanced Market Research, we are committed to fostering young talent in the field of market and social research. We are offering a comprehensive apprenticeship program for a specialist in market and social research (Fachangestellte/r für Markt- und Sozialforschung, FAMS), designed for motivated individuals with strong German and good English skills. Our program provides hands-on experience and professional development opportunities, allowing apprentices to: ▻ Lead market research projects from consultation through execution to data delivery ▻ Master advanced methods and evaluation techniques in market and social research ▻ Gain proficiency in survey data handling and analysis using industry-standard software ▻ Manage projects and accurately calculate costs ▻ Communicate effectively with international clients ▻ Work in our modern office in the heart of Düsseldorf, Germany ▻ Enjoy a secure, well-compensated position in an economically resilient sector For further information and application details, visit our website: https://lnkd.in/e9PsejeJ Join us in shaping the future of market research. CATI counts. AMR Advanced Market Research #Career #MarketResearch #Apprenticeship #FAMS #JoinOurTeam

Market research can be described as the scientific side of marketing. This was evident at the latest Insights Lighthouse event, which brought the market research family together with marketing decision makers: At the Insights Lion event in Cannes during the prestigious Cannes Lions International Festival of Creativity. Our managing director Herbert Höckel, together with ESOMAR, Appinio and other representatives of the market research industry, networked with the brightest minds in marketing. Alongside the networking opportunities, the Insights Lions event featured lively discussions on the future of our industry. A key theme was the rapidly changing society due to the latest technological advancements such as artificial intelligence and machine learning. One of the measures proposed at the event to react to these developments was to make the industry more vocal. Herbert responds: »I believe, we live in loud enough times and we should communicate more pointedly. We need to highlight our advantages more clearly and we need to emphasise the value of our industry for actionable data.« Thanks to ESOMAR, Appinio and the team of Insights Lighthouse, especially Dr. Liubov Ruchinskaya for organising this event and actively contributing to make market research more relevant. Market research counts. AMR Advanced Market Research #marketresearch #cannes #canneslions

How can market research contribute to a more sustainable society? That was the leading question at this year’s BVM congress in Frankfurt am Main. Our Project Manager for the DACH region, Johanna Krumbach, represented AMR at the congress and met some thought-provoking personalities. Starting with Bettina Klumpe, Managing Director of ADM, who honoured our industry’s biggest talents: On behalf of ADM, BVM and the German Society for Online Research, she presented awards to Germany’s best market research trainees, who will not only shape the future of market research but also be the most impacted by its developments. Johanna also met Guido Lorch, Managing Director of ipi – a leading German institute with focus on technical product research and full service consumer surveys. His company’s staff regularly take part in cycling competitions and promote sustainable lifestyles. The congress featured keynotes from industry leaders like Prof. Dr. Kenning Peter, who discussed the redefinition of marketing through sustainability, and Prof. Dr. Verena Hüttl-Maack, who addressed the complexities of sustainable consumer behavior. Stephan Grünewald explored the sustainability paradox, while Europa Bendig shared insights on intercultural brand strategies and regenerative living. We look forward to integrating the insights presented at the BVM congress into our work, continuing to drive sustainable transformation through market research. CATI counts. AMR Advanced Market Research #MarketResearch #Sustainability #BVM Companies: BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. German Society for Online Research ipi Institute für Produkt-Markt-Forschung GmbH

The Konrad Adenauer Foundation's recent study, »Online, Offline or Both? Survey Methods Tested in Practice«, shows that telephone and face-to-face interviews remain the most reliable methods for collecting representative data. Conducted among 1.000 people in Germany, the study reveals significant differences in response behaviours between telephone, online, and mixed-mode surveys. Telephone surveys using Computer-Assisted Telephone Interviewing (CATI), offer many advantages: – Random Sampling: CATI ensures that nearly every individual, regardless of internet usage, can be randomly included, leading to truly representative samples. - High Reach: With 99% of German households having a telephone connection and more than 7 billion people worldwide reachable by telephone, the reach is unparalleled. – Reduced Bias: By avoiding self-recruitment, CATI minimises selection bias, capturing diverse demographic groups. – Data Quality: Trained interviewers can clarify questions and probe deeper, enhancing the quality and reliability of responses. As the study’s authors, Dr. Sabine Pokorny and Dominik Hirndorf, assert, »Online surveys based on non-random sampling cannot replace random surveys such as telephone surveys.« The results clearly demonstrate the necessity of CATI for high-quality, representative data in market and social research. Read more details about the study in our article: https://lnkd.in/eHvtxEc3 CATI counts. AMR Advanced Market Research #MarketResearch #CATI #SurveyMethods #DataQuality #TelephoneSurveys Konrad-Adenauer-Stiftung

A recent study by the Konrad Adenauer Foundation (Berlin, January 2024) highlights the continued superiority of telephone and face-to-face interviews for representative surveys. The study, »Online, Offline or Both? Survey Methods Tested in Practice«, found significant deviations in response behaviors across different survey methods, with telephone surveys showing the most reliable results. While the study is not without its limitations, it nevertheless underscores key advantages of telephone surveys. It is crucial to critically approach these findings, understanding that no method is flawless. However, the study's insights into the efficacy of telephone surveys remain valuable. Key Advantages of Telephone Surveys: – Random Sampling: Telephone surveys can randomly reach nearly everyone through landlines and mobile phones, ensuring a representative sample. – Inclusivity: Telephone surveys can include nearly all demographics. – Infrastructure: With 99% of German households having a telephone connection, telephone surveys have a broad and reliable reach. The study's authors, Dr. Sabine Pokorny and Dominik Hirndorf, conclude: »Purely random selection is the only way to achieve a sample that is representative of the population. Currently, this can primarily be achieved through telephone or face-to-face surveys.« For more details, read the full study on our website: https://lnkd.in/eHvtxEc3 CATI counts. AMR Advanced Market Research Konrad-Adenauer-Stiftung #MarketResearch #SurveyMethods #TelephoneSurveys #DataCollection

AMR is proud to commit itself to the newly introduced Sustainability Code of the ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. This commitment reaffirms our dedication to environmentally friendly and resource-efficient practices within the market research sector. With this initiative, the German Association of Market Research Institutes (ADM) sets a benchmark for sustainability that resonates across our industry and beyond. The Sustainability Code is a vital step in preserving prosperity through sustainable business practices, which not only helps in retaining market access and strengthening the industry‘s image but also in meeting societal responsibilities. To guide our efforts, ADM offers a comprehensive sustainability guide on its website, encouraging all companies to: 🌿 Understand their carbon footprint, including all direct and indirect emissions from energy production and consumption. 🌿 Develop strategies for significant emissions reduction. 🌿 Work towards more resource-efficient operations. 🌿 Switch to green energy providers. 🌿 Reduce consumption and opting for sustainable materials. 🌿 Prioritise eco-friendly commuting and reducing domestic flights. 🌿 Emphasise online meetings and supporting remote work. 🌿 Ensure that service providers are committed to climate neutrality. For more details on the sustainability initiatives of ADM and to view the full Sustainability Code, visit the ADM website: https://lnkd.in/eg6m7Pyk Together, we are setting a new standard for German market research institutes and demonstrating that a more sustainable market research industry is indeed possible: aproxima Gesellschaft für Markt- und Sozialforschung Weimar mbH, Civey, comperis GmbH Institut für psychologische Marktforschung; FFIND - Beyond Data; Foerster & Thelen Marktforschung Feldservice GmbH; GIM Gesellschaft für innovative Marktforschung mbH; H + G Fieldservice GmbH; Herzog&Glaser Teststudio Leipzig; horizoom GmbH; IFAK Institut GmbH & Co. KG; infas Institut für angewandte Sozialwissenschaft GmbH; Ipsos; IWD market research GmbH; moweb market research; Norstat Deutschland GmbH; Produkt + Markt Marketing Research; Psyma GROUP AG; quotapoint Berlin GmbH; QUOVADIS Test Studios Hamburg GmbH; SINUS Markt- und Sozialforschung GmbH; SKOPOS - Institut für Markt- und Kommunikationsforschung GmbH & Co.KG; StraightONE GmbH; USUMA GmbH Sustainability counts. AMR Advanced Market Research #sustainability #codex #ADM #marketresearch

Why does CATI deliver consistently high sample quality? In our latest feature on marktforschung.de, our project manager and CATI expert Johanna Krumbach discusses the crucial role of Computer-Assisted Telephone Interviewing (CATI) in achieving high-quality samples in B2B market research. In the interview Johanna talks a lot about the biggest asset of telephone market research: The interviewer. »By closely monitoring our interviewers, we can almost guarantee that responses are not generated by AI algorithms.« »Interviewers are tasked with maintaining the respondent’s attention, assessing the plausibility and seriousness of responses, and creating a conducive interview environment.« But she also talks about problems telephone data collection faces: »When contact is made, refusal to participate is the main obstacle. Public skepticism towards unknown callers is high, exacerbated by frequent telephone scam reports in the media.« But once again well trained interviewers are the solution: »Therefore, our interviewers must differentiate our legitimate research from such scams, possibly by directing respondents to easily accessible and transparent information sources online.« Read more in the article: https://lnkd.in/ej52rFWs The original article in german language: https://lnkd.in/ebJF5ESE CATI counts. AMR Advanced Market Research #MarketResearch #B2BResearch #CATI #DataCollection

Congratulations to moweb market research on their 20th anniversary! To celebrate their birthday, our partner institute moweb invited the market research family to their annual #WeLoveResearch event. Above the roofs of Düsseldorf, Germany we celebrated moweb’s birthday with delicious food from the b'mine hotels restaurant crew, electrifying music from DJ AXLNT and creamy chocolates from Schaumgold Schokokuss Manufaktur. All this while raising €2.513 for Tafel Düsseldorf e.V. Thanks to moweb for this wonderful event! Together with moweb, we have partnered in 2022 to offer you mixed mode research: By combining telephone and online research, quality can be increased, bias can be reduced and costs can be balanced. For more information on how a mixed survey approach can improve your studies, please visit our website: https://mixedmode.org/ Congratulations again on 20 years of research, moweb! Here's to our next two decades of collaboration and success together! Mixed Mode matters. AMR Advanced Market Research + moweb market research #moweb #mixedmode #marketresearch

Our webinar with moweb market research was a success! Moweb's COO Julian Müller and our project manager Johanna Krumbach gave an insightful introduction to mixed mode research. They covered a brief definition of mixed survey designs, their benefits, interesting use cases and insights on how to overcome challenges in implementing mixed survey approaches. The feedback from the audience was quite good: 95% rated the webinar positively, 19% even gave it the highest possible rating. Nevertheless we plan to build on this webinar and extend it with more lively examples next time. Thank you to all viewers for your feedback! The week of market research is six days of free lectures, discussions and workshops! Today is the last day of the event series, but it will be back next year. Thanks to succeet GmbH and marktforschung.de for hosting the week of market research! CATI counts. AMR Advanced Market Research #webinar #wom #wdm #mixedmode