Hier erfahren Sie, wie Sie die Ergebnisse der Bewertung der Nachhaltigkeitsleistung effektiv mit Stakeholdern teilen können.

When sharing sustainability results, it’s crucial to understand your stakeholders' needs, perspectives, and their knowledge level on sustainability topics. Tailor your communication based on the types of stakeholders you are addressing, focusing on the areas most relevant to them. Ensure that your results are clearly linked to your sustainability policy and main goals. Adjust the context and provide necessary background information according to the audience to effectively convey your sustainability performance.

Es crucial de primera instancia que todas las partes interesadas, no son aquellas que le interesan a la empresa, son todas las personas impactadas, que pueden ser socios, clientes, colaboradores, comunidad, proveedores. Teniendo esto en mente, la empresa debería comunicar la información que es relevante para cada stakeholder, así mismo, se debe de considerar el canal de comunicación ideal para cada uno. Por ejemplo, un usuario final, es poco probable que lea el reporte anual, por lo tanto, hay que generar el canal ideal para éste, y mencionarle el impacto directo hacia el.

Understanding stakeholders is crucial for effectively sharing the results of sustainability performance evaluations. Each stakeholder group—whether investors, employees, customers, or community members—has unique interests and concerns regarding sustainability efforts. Investors may focus on financial implications and long-term viability, while employees might be more concerned with workplace practices and ethical standards. Tailoring the communication to address these specific interests ensures that the message resonates and fosters engagement and support.

It comes down to money. This is the same argument when solar was so expensive and now its cheaper to install and operate than fossil fuels. When your stakeholders see that prices are coming down, that is when you can align expectations. ESG is not going away and California/EU regulations are mandating companies to disclose their carbon emissions by 2026. There is no time to not wait. The urgency is here.

This process typically begins with identifying the key performance indicators (KPIs) that align with the organization’s sustainability goals, such as energy consumption, waste generation, water usage, and social impact metrics. Data collection methods can include direct measurements, surveys, audits, and the use of monitoring technologies. It's important to ensure the data sources are reliable and the collection methods are standardized to maintain consistency over time.

Una de las grandes ventajas de utilizar marcos de referencia como GRI, es la oportunidad que tienes para homologar tu información con otros reportes de otras empresas, esto te permite ver de forma más eficiente con cuales criterios si cumple o no tu competencia. Así mismo, es fundamental asegurar la cobertura de todos los aspectos claves para considerar la sostenibilidad de una empresa.

One effective method is to create interactive dashboards that provide real-time data and visual summaries of key metrics. Dashboards can include various charts such as bar graphs, pie charts, and line graphs, making complex data easier to understand at a glance. Additionally, infographics can be employed to present data in a visually appealing and easily digestible format. These infographics can combine icons, charts, and brief text to highlight important achievements, trends, and comparisons, enhancing stakeholder engagement and comprehension.

El enfoque visual no solo facilita la comprensión rápida de la importancia de los datos, sino que también ayuda a las partes interesadas a apreciar el progreso y los desafíos que enfrenta una organización en su camino hacia la sostenibilidad. Implementar estas herramientas visuales es clave para una comunicación efectiva y para involucrar de manera más profunda a todos los interesados en el proceso.

This involves framing the performance data within the broader context of industry standards, regulatory requirements, and the organization’s own sustainability goals. By doing so, stakeholders can better grasp the significance of the results and how they compare to external benchmarks. For instance, showing how the organization’s energy consumption has decreased relative to industry averages or regulatory targets can highlight the effectiveness of implemented strategies and underscore the organization’s commitment to sustainability.

Considerar el realizar un benchmark es crucial para que todos los stakeholders puedan entender el punto de referencia de donde estamos hablando. De esta misma forma, se pueden medir avances y crear KPIs para lograr objetivos que nos acerquen a las metas a largo plazo. Proporcionar este contexto no solo mejora la transparencia, sino que también fortalece la confianza y el compromiso de las partes interesadas.

To effectively gather and utilize feedback, it is important to establish clear processes for collecting, analyzing, and responding to stakeholder comments. Regularly scheduled feedback sessions and open forums can create consistent opportunities for stakeholders to voice their opinions. Additionally, organizations should communicate how feedback will be used to drive changes and improvements. Providing updates on actions taken in response to stakeholder input can show that their feedback is not only heard but also acted upon. This ongoing dialogue can help align sustainability strategies with stakeholder expectations and ensure that the organization’s efforts are both impactful and responsive to the needs of its community.

Encouraging stakeholders to share their perspectives and suggestions can provide valuable insights into how sustainability efforts are perceived and where enhancements can be made. This can be achieved through various channels, such as surveys, focus groups, and interactive platforms like social media or dedicated feedback portals. By actively seeking and valuing stakeholder input, organizations can demonstrate their commitment to transparency and inclusivity, which can strengthen relationships and build trust.

Add future aspirations. The reporting is almost always past-focused but the job is certainly not done. Leave readers eagerly anticipating your future reports by showing sneaks on what is in the pipeline.

Additionally, contextualizing performance includes explaining the factors that influenced the results. This might involve discussing external influences such as changes in market conditions, technological advancements, or policy shifts. It can also encompass internal factors like new sustainability initiatives, operational changes, or investments in sustainable technologies. Providing this context helps stakeholders understand not just what the performance data indicates, but why the results look the way they do. It also demonstrates transparency and fosters trust, as stakeholders can see a clear and honest portrayal of the organization’s sustainability journey, including both its successes and areas where improvement is needed.

Para compartilhar efetivamente os resultados da avaliação de desempenho de sustentabilidade, prepare relatórios claros com indicadores chave, destaque conquistas e desafios, utilize visualizações de dados, adapte a comunicação ao público-alvo, promova sessões de feedback, integre com a estratégia organizacional e utilize diversos canais de comunicação.