The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publication
Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue to be measured while respecting users’…
Older publications
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What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why not…
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The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data increasingly…
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Is it possible to reconcile media budget optimisation and performance?
Against a backdrop of economic uncertainty, budgets are under increasing pressure, and digital teams are being challenged on a daily basis to improve…
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Cookieless: why you should invest in first-party tracking
Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store. Do…
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What solutions are there to replace third-party cookies?
While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the Privacy…
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Activate audiences, improve KPIs and measure the performance of your campaigns
Last June, we concluded our series of webinars dedicated to Data Governance. If you were unable to attend our previous sessions, you can…
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Data governance: Manage and control your data assets while remaining compliant with regulations
On June 1st, François Labonne, Head of Professional Services, and Nicolas Naparty, Customer Success Accelerator at Commanders Act, hosted a webinar on Data…
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How to reconcile data enrichment and consent?
“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the data…
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6 best practices to optimize your consent rates
When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The consent…