Brand Manager

Blackmores (www.blackmores.com.au) is Australia’s No.1 vitamin and dietary supplements brand with a legacy of over 90 years and is a publicly listed company employing 1250 people in 13 markets across Asia-Pacific. Headquartered in Australia, Blackmores has its international headquarter in Singapore, a health Innovation Centre in Shanghai, and a state-of-the-art manufacturing facility in Australia.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies

Purpose of role:

To develop the Blackmores brand in new channels/markets, by building a strong innovation pipeline in key chosen categories, that will enable Blackmores to still be one of the top brands in the VDS category.

This is a highly critical, end to end role that will take charge of charting and executing the path to growth in new channels/markets through (1) strategic product portfolio development & innovation pipeline (2) campaign development to build the growth segments

Close partnership with local stakeholders and external supply chain partners will be needed.

Responsibilities include:

Innovation Pipeline/ NPDs Lead

• Based on China’s category and competitive context, with robust data analytics, work out the right portfolio for the key chosen segments in new channels/markets
• Drive consumer segmentation
• Work closely with PD teams & external suppliers to deliver meaningful products that center on the needs of Chinese consumers, including concepts, formulation, research, packaging etc.
• Initiate/harness market/consumers researches, as part of overall brand plans to identify trends, develop NPDs and insightful campaigns
• Lead disciplined post launch reviews of NPDs with course correction plans as needed

Lead Digital Campaigns and Media Marketing inclusive of Platform marketing of FSS

• Lead insight development, and direct the agency to deliver consumer winning campaigns that drive brand and segment awareness + consideration
• Work with media team to ensure brand integrity and maximized SOV in all platforms including social and eCommerce platforms.
• Oversee platform marketing content (copy, design, cadence) to increase click through and conversion rates in line with brand guidelines.

Growth Segment strategy and execution

• Translate marketing strategy and plans into quantifiable and actionable targets at various time frames
• Own the segmentation and consumer decision journey for the growth segments in China
• Responsible for high quality execution of plans with cross functional teams inclusive marketing campaigns, on time NPDs launches,

Operations

• Engagement in monthly forecast as part of Integrated Business Planning (IBP), working with Sales and Demand Planning

Who are you?

• Degree in Marketing and/ or Economics/ Business or equivalent
• Minimum 4 years commercial experience in product and brand management and GTM marketing
• Proven track record in innovation/ NPD development,
• Experienced in brand/campaign development particularly in digital and ecommerce context
• Experience in health supplements, nutrition or skincare categories are strongly preferred.
• Strong analytic & planning skills; Good understanding of business financials
• With FMCG Marketing background
• Fluent in Chinese and English both verbal and written

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.