The associate marketing manager will support the development of marketing plans based on consumer insights and business objectives to drive brand awareness, affinity. To achieve planned visitation and revenue goals for Shanghai Disney Resort, this role will focus on promoting Shanghai Disney Resort brand image through themed campaign development and implentation.
This role will exhibit strong marketing analysis, strategic planning and project management skills to deliver results. In addition, this position will support other SHDR projects as needed. This position will report to Marketing Manager and will base in Shanghai.
Key Responsibilities:
Lead the development of makerting plan and activations inicitives to contiously promote Shanghai Disney Resort brand image, including annual plan, themed campaign plan, consumer engagement, social communication, etc;
Independently execute marketing campaigns and projects, working with cross-functional teams to proceed the project in an orderly way;
Effective communication with cross-functional teams to ensure consistent strategic direction and quality delivery of the plan. Explore new opportunities to drive business and brand growth.
Desired Qualifications:
5 years above of directly related experience;
4 year college degree;
Sharp strategic thinking, solid business acumen, having an advanced ability to sort and interpret key industry trends, challenges and opportunities;
Strong time mangament and project management skills;
Excellent communication skills, being able to lead and influence peer level partners to support the projects. Requires extensive communication skills across the organization such Entertainment, Food and beverage, Merch, Hotel, etc.
Good marketing stories creation skills, being able to incorporate both strategic thinking and creative ideas into one storytelling markeing plan.
Refined Mandarin and English writing, presentation, and verbal communication skills;
About Shanghai Disney Resort:
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.
* We are committed to providing equal employment opportunities.
* Specific benefits vary between different roles and may be adjusted according to company policy.
* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.