Business Analyst

Business Analyst TV

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

Your Role:

You will manage commercially one of Sony’s key strategic product groups – maximising sales, profit, brand awareness and purchase consideration. As a Product Manager, you will build strong dealership relationships to maximize sales, profit, brand awareness and purchase consideration.

Guided by our Pan-European strategy, you’ll rigorously analyze your product categories to set annual budgets and forecasts. From there, you’ll be a motivating partner to the sales and brand activation teams tasked with implementing your plans, using your data-driven insights to adapt strategies for the local market.

Your responsibilities:

• Market analysis, GFK analysis, local feedback, to understand key drivers and growth factors (pricing, line-up, distribution channels)
• Prepare competition overviews & benchmarks
• Defining product range, price, distribution, promotion and communication strategies within their area of responsibility
• Define business strategy suggestions covering pricing, advertising & promotion, product-line up and market segments
• Ensuring the optimal availability of products, manage and monitor inventories
• Monitor progress against agreed budgets, targets and plans or revised estimates on a regular basis
• Communicate with sales organisation for product launch, promotional activity, pricing, distribution strategies.
• Close collaboration with various departments, including Sales, Controlling/Finance, Communication, Supply Chain
• Weekly review of net sales and profitability development and fast decision for necessary pricing actions
• Understand retail pricing structure to propose the best offers on promotional opportunities
• Develop comprehensive promotion to enhance the value of the product range
• Coordinate European promotions' implementation for Austria
• Support Sales in their promotion activities through physical support, presentation materials.
• Manage Product life cycle (Model launch QTY, EOL management, tactical pricing)
• Take timely and appropriate action in case of product rework/recall when happened for all models
• Set monthly & rolling Forecasts and input in SAP
• Manage monthly PSI in order to maintain quality inventory of products in coordination with planning department in Europe and Japan
• Consolidate sales forecasts and monitor allocation plan when necessary
  
  

Your Profile:

• Bachelor/Master degree in Business Administration, Economics or similar
• Product Marketing business experience; Commercially-minded, preferably with a sales background in a FMCG or Consumer Electronics environment
• Experience in sales forecasting and sales evaluation
• Ownership, Ambition, Adaptability, Creativity
• Open minded
• Team player
• Entrepreneurial approach to react to the rapid moving dynamics
• Relationship building & influencing skills
• Significant analytical abilities and experience with commercial reporting & analysis
• Knowledge of the consumer electronics industry; Competitors, Retailers and Consumers.
• IT knowledge of SAP, SAP BW, PC skills (Word, Excel, PowerPoint etc.)
• Excel expertise (incl. Pivot tables) combined with the ability to analyze and interpret data which lead to great business plans
• Fluent in written and spoken German and English is required
• Willingness to travel within Switzerland and Austria and internationally mainly to our European Sony Headquarter in South-West London
  
  

The position will be based in our Zurich office with periodic travels to our Vienna office as required.

Bring your uniqueness to Sony

We recognize that each and every one of us is original and different. Diversity and inclusion are in our DNA, they drive innovation. We empower our people to achieve one goal: to fill the world with emotion, through the power of creativity and technology

Sounds interesting?

Send us your application in English as soon as possible