Iona Jefferies

Both search term length and pre-purchase actions are increasing, according to Google. During the Google Marketing Live Keynote for 2024, Philipp Schindler shared that “in the last six months, Google searches with five or more words grew 1.5x as faster than shorter queries.” Google Think recently shared an article stating “60% of consumers are taking six or more actions before deciding to buy a brand or product that's new to them” explaining that in APAC markets, 49% of consumers “say they’re doing more research on purchases”. These trends could be a part of what's driving the increased specificity (and therefore average length) of search queries that Google is noticing. As consumers spend more time researching, their queries get more detailed therefore increasing the search query length. Our question: Will we see this trend fuelled by the rise of AI powered Search Answer Engines like Perplexity?

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🎧 Never done podcast advertising? Over and over again, we see new brands testing podcast ads with small budgets - and then skyrocketing their investment in the following months. Why? Because it works. 🏆 Awareness, interactions, conversions – audio is driving results across the board. 🤓 Trying a new channel can be challenging, so read our post written for new podcast advertisers. We’ll guide you through the best process without breaking the bank. Dive in and discover how to make podcast ads work for you! https://lnkd.in/g547-Sx2 #PodcastAds #MarketingStrategy #AudioAdvertising

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unlock the secrets to successful influencer marketing with Taaffeite Technologies! #MarketingTips #InfluencerStrat

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Struggling to keep track of your campaign performance across multiple platforms? KlugKlug has the solution! Our advanced campaign tracking tools provide everything you need to stay on top: ✅𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Simple two-click automation. No following up with agency partners or Influencers.  ✅𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐚𝐭𝐚: Monitor long-term trends and learn from the mistakes of the past.  ✅𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Understand how your audience feels about you, your Influencer.  ✅𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠: See how you compare with your competitors. Let KlugKlug help establish you better. Track your influencer marketing (KOL) campaign performance and account growth over time with campaign sentiments and real-time campaign performance updates. Don’t let data overwhelm you—simplify your campaign tracking with KlugKlug. Request your demo and transform your marketing strategy today with us! Vaibhav Gupta | Kalyan Kumar #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators #klugklug 

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🎯Not just effective, but also efficient = LinkedIn Advertising. 👨‍💼LinkedIn Advertising offers onesome of the best potentials among B2B digital marketing channels, especially if your Ideal Customer Profiles (ICPs) are present there. 💰Despite often higher click prices, when you account for attribution and cost per result, LinkedIn proves to be one of the most cost-efficient platforms due to the high quality of its audience. You might pay 10x more per click compared to Meta's platforms, but you'll require only 1% of the traffic given there's less irrelevant traffic. 🔧However, the platform is merely a tool. Without the right strategies, you could waste a lot of money or end up with impressive graphs that don't contribute to your bottom line. Discover our 5 example of LinkedIn Marketing strategies for B2B 👇  https://lnkd.in/grBxzfG5 #LinkedInAdvertising #LinkedinStrategies #B2BMarketing #LinkedinAds #DigitalMarketing #Marketing #Aboad

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🔍 What is AIDA in advertising? Learn about the components of the AIDA model, its connection to the sales funnel, and other marketing approaches to measuring media impact. Find all the answers in our new article! 📖✨ Read here: https://lnkd.in/eMFRrT2E

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𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐞𝐬𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬? 1. Ignoring Data: Too often, marketers rely on gut feelings instead of data-driven insights. This can lead to campaigns that miss the mark and fail to engage your audience. 2. Inconsistent Messaging: Consistency is key. Without a unified message across all platforms, your brand’s voice gets lost, making it hard for consumers to connect. 3. Neglecting Multi-Channel Strategies: Focusing on a single channel limits your reach. A comprehensive approach, incorporating traditional, social media, and digital marketing, ensures maximum impact. At BrandVerse360, data and insights drive our marketing strategies, ensuring they connect by analyzing market trends to ensure your brand’s message stands out and engages people across all platforms. 𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐮𝐬 𝐚𝐩𝐚𝐫𝐭? - Holistic Approach: We cover traditional, social media, digital marketing, and comprehensive campaigns.  - Expertise and Achievements: Our team’s successful collaborations, industry awards, and proven track record speak volumes about our capabilities.  - Client-Centric Solutions: We tailor our strategies to meet your unique needs, ensuring your brand remains top-of-mind. 🚀 Ready to Transform Your Marketing Strategy? Connect with us today to explore how we can help. Comment below, visit our website, or reach out directly to start the conversation. Empower your brand with BrandVerse360 – where innovative marketing meets data-driven results. #Growth #clientretention #maarketing #events #realestate #expertise #mistakes #strategy #datadriven #results #innovativemarketing

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FREE 120 Days TikTok Ads Strategy Calendar 🔥 Our meticulously crafted TikTok Ads Strategy Calendar is designed to help you: - Identify and engage your target audience - Create viral content that resonates - Leverage influencer collaborations for maximum impact - Boost sales with strategic promotional and retargeting campaigns - Analyze and optimize for continuous growth ✨ How to Get Your Free Copy: Simply inbox us with the letter "G" and we’ll send you this invaluable resource at no cost! No hidden charges, just pure growth potential. Don’t miss out on this premium opportunity to transform your eCommerce business. Start your journey to becoming the next millionaire entrepreneur today! 💰 #EcommerceSuccess #TikTokAds #MillionaireMindset #BusinessGrowth #FreeResource #MarketingStrategy #InfluencerMarketing #UGC #PromotionalCampaigns #Retargeting #DigitalMarketing #SocialMediaMarketing

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📌What to do about the low effectiveness of FB ads? 4️⃣ Perform A/B testing A/B testing is an effective way to compare the effectiveness of different ad versions. Create multiple ad variants and test their performance. Analyze the test results to find the most effective ad version and adjust and optimize accordingly.💡 5️⃣ Reassess advertising objectives and appeals Make sure your ad objectives and callouts match your target audience. If your ad objectives are not clear or callouts are not compelling, consider revising them to improve the effectiveness of your ad. Clear objectives and compelling callouts will attract more potential customers.🌟 6️⃣ Data analysis and adjustment Carefully analyze ad data, including click-through rates, conversion rates and key metrics. Make adjustments based on the data results, such as tweaking ad settings, optimizing ad content, or adjusting delivery strategies. Data is a great basis for you to improve the effectiveness of your ads, so use it to make informed decisions.🔎 #digitalmarketing #Facebookads #adplacement #adoptimization #marketingstrategy 

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🫢 Controversial take on agency partnerships 👇 Agencies often get paid for actions, not results. If you can't manage them efficiently or clearly define your needs, you'll end up 🔥BURNING🔥 a lot of money. Want to avoid this? 👉 As per Wolfgang Ettlich, Try to learn everything to a certain degree.  Run your own ads, experiment, and test to see what works. 😉 Discover more start-up insights from four-time founder, Wolfgang in our latest episode. Link in the comments below to watch the full video 👇 #ads #agency #adagency #hottake #controversial #startup #experiment #test #networking #hk #AI #artificialintelligence #startups #career #careergoals #careerdevelopment #futuretech #startup #business #career #tech #culture #startupbusiness #businesstips #growthmindset #ai #businesspodcast #techpodcast #founder #ceo

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Are Your Ads Delivering Real ROI (or Just the RO)? Feeling unsure if your ad spend is translating into sales?  You're not alone. Introducing ROAS (Return On Ad Spend): Your key metric for measuring ad campaign efficiency. ➡️ In this carousel, The Kika unpacks: - What is ROAS? - The difference between ROAS & ROI - How a strong ROAS fuels business growth Stop guessing and start optimizing!  Use ROAS to make data-driven decisions and maximize your marketing budget. Let The Kika be your marketing GPS. We help businesses develop winning ad strategies and achieve their marketing goals. Click the link in bio to learn more and connect with our team! ➡️ www.thekika.com #ROAS #MarketingMetrics #TheKika

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Why Landing pages are a big deal in Digital Advertising ? They're like the doorstep to your online business. 🎯 Here's why they matter: 💼 First Impressions: They set the tone and show professionalism. 🎯 Focused Message: Tailored for specific goals, boosting conversions. 🚀 Clear Action: Guiding users with a clear "do this" message. 👍 User-Friendly: No distractions, easy for visitors to take action. 📊 Data Goldmine: Insights to improve through testing. 🎨 Personalization: Customized for different needs. 🌟 Trust Builder: Provides info and builds credibility. 💡 So, optimize your landing pages for better conversions and business success. Simplicity and user-friendliness are key. Comment below how your conversion rates changed after you start using landing pages.

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We see better ROAS in your future 🔮 We are taking you to the future with Campaign Forecasting, and showing you how your campaigns would perform with different daily budgets, all with just a click. You only need to choose one of your campaigns and set your daily budget. It predicts the impact of budget changes on impressions, taps, and installs for 30 days, helping you avoid wasting money on testing and find the best possible daily budget for your campaigns based on data-driven forecasts. 🙋‍♀️ Try now: https://lnkd.in/gz7C8sZY

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Tips and thought starters on how to optimize your media mix for success: 1. Testing and Experimentation - Implement A/B testing and trial programs to experiment with new channels and strategies. This allows brands to discover innovative approaches and stay ahead of the competition. - Thought Starter: "What new media channels or tactics can we test on a small scale to potentially incorporate into our broader media mix strategy?" 2. Data-Driven Decision Making - Leverage advanced analytics and data to understand the performance of different media channels. By analyzing performance, brands can identify which channels yield the highest return on investment. - Thought Starter: "How can we tie together our media data with our business data to understand the relative impact of things we've done in the past?"

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