We're thrilled to announce that we've teamed up with KEEN to create our first-ever sandal.
Following the successful launch of our swim shorts in February, we're excited to expand our Spring-Summer collection with the Seacamp sandal.
The KEEN x namuk sandal is tailor-made for adventurous youngsters who love to hike, splash, and dance in the sun, making it a fantastic addition to our lineup.
In the same colorways as the shoe (paradise and sunset rose), we've also developed a capsule collection, featuring a sweater, t-shirt, and parka with buttons in the “paradise” colorway. You'll see the full outfits in the pictures.
Since our products are mainly associated with beautiful landscapes, mountains, forests and waterfalls (Well, let's guess why? Yes, our photo shoots usually happen there), we wanted to do something different this time.
Our aim is to get kids outdoors, no matter where they are. We strongly believe that kids can have the best time just outside their door, enjoying the fresh air under the open sky. And that's what this campaign is all about. We want to empower kids to be themselves and enjoy the outdoors, no matter where they are - true to the motto “Dance in your own world”.
For the shoot, we teamed up with Clauda Knöpfel, a Zurich-based photographer specialized in fashion photography and a mother herself. The location remained in Switzerland, but it has a slightly more grey and industrial vibe than our usual images - what do you think? Does it suit namuk?
A big thank you to the entire team involved, from design to production to shooting to editing and distribution of the assets.
Andreas Huber Melanie Gath Noemi Andres Gabriela Navarro Chiara Marty Franz Bittmann Simon Bertschinger Janja Lodrant Lena Hering
