Decentriq

🔧 Think your CDP is an all-in-one solution for the cookieless era? It may seem so, but a closer inspection 🔬 reveals it probably doesn't fully address all your data privacy and collaboration needs. Swipe through to discover how combining your CDP with a data clean room creates a resilient, future-proof first-party data strategy ⬇️

Why are banks like PostFinance using #datacleanrooms? Because campaign impact grows when high-quality data can be collaborated on. Decentriq ensures data privacy with products built on stringent European standards from the ground up—a European company for European needs. Hear what Laura Andracchio and Juan Baron have to say.

After almost two years of successful collaboration on Goldbach Group AG’s cookieless advertising solution — specifically with 15 major brands running about 20 campaigns using data onboarding — Ines Feltscher and Juan Baron highlight the critical role of first-party data for improving ad targeting while maintaining the privacy of this data. For more details on best practices and insights gained during our work together so far, read the full interview below. #DataOnboarding #DataCleanRooms

🫀🔒 How does the iCARE4CVD consortium let participants collaborate on cardiovascular disease data while ensuring the absolute privacy of patient information? Read our latest case study to find out 👇 https://lnkd.in/ezwJRx7M

🚀 We’re thrilled to announce willhaben’s groundbreaking collaboration with IKEA Austria and Decentriq, implementing Austria's first "Data Clean Room"! This innovative approach offers a privacy-compliant way to target customers without relying on traditional cookies. Using willhaben's marketplace data and Decentriq's Data Clean Room solution, IKEA Austria gained valuable insights into customer segmentation. This method allows secure and effective use of customer data. 🛡️ Data protection is at the core of this partnership. All data is processed in compliance with #GDPR, and partners retain data sovereignty. Decentriq's solution, featuring Confidential Computing from Microsoft Azure , ensures top-level data security. 👏 These pioneering steps demonstrate how businesses can achieve data-driven marketing with the highest level of data protection through innovative technologies and strong partnerships. #DataInnovation #PrivacyFirst #ChangingCommerceTogether

AntVoice has created a #cookieless directory (in French) to help marketers navigate the end of third-party cookies 🗺️ Discover our data clean rooms among the top solutions to ensure your campaigns remain effective and competitive in this new era 💪 Explore the directory below.

As the industry moves away from third-party cookies, have we ever asked ourselves if they were truly beneficial to begin with? 🤔 Marketers need to embrace a consumer-first strategy that respects privacy and prioritizes authentic interactions. Read about how the industry can make this happen in the article by Gerry D'Angelo and Jerry Daykin. 🧭 At Decentriq, we help you navigate this transition. Our data clean rooms enable marketers to deliver effective campaigns while respecting user privacy.

How can the healthcare sector safeguard patient data while still taking advantage of collaborative practices to improve patient outcomes? By putting the right models and solutions into place beforehand. 🖱️ Click through to find out how to navigate this balancing act 👇

The World Economic Forum has recognized Privacy-Enhancing Technologies (PETs) as one of the Top 10 Emerging Technologies for 2024, emphasizing their role in innovative technologies unlocking data collaboration. "Effective data sharing and utilization technologies that protect privacy, security and data sovereignty are essential if the emerging potential of AI is to be realized." Learn about the key types of #PETs and how they safeguard data confidentiality and integrity in our article: https://lnkd.in/d7GMp4uM.

If you follow Decentriq, you probably know confidential computing is what makes the data collaborations on our platform completely privacy-compliant. But why has confidential computing become a such an important point of discussion at Apple and OpenAI lately? Check out our latest article to find out: https://lnkd.in/esA5sEks