Sean MacPhedran

Here's the inca Conversational AI solution that won the 2024 Innovation and Advancement in Marketing Research Award by the Canadian Research Insights Council (CRIC) - this is explainer video 1 of 2. It focuses on the inca SmartProbe API. I will share video 2 of 2 about inca AI Coding tomorrow. Surveys provide the ‘what’ metrics that are important for business KPIs but fail to deliver the ‘whys’ that enable business improvement strategies to be identified and actioned, because they often lack insight from open-ended answers; and coding is a pain. Imagine if you could massively increase the insight from open-ended questions easily. Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run.  inca works from design/preparation to data collection to analysis, and always puts the researcher at the centre. - In design/preparation, the researcher can “brief” inca SmartProbe with specific research objectives. - In data collection, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check. - In analysis, inca AI Coding automatically summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results. Please get in touch if inca could add value to your insight needs! Phil Sutcliffe Josh Seltzer Lara Schefers Shawn (Yuxiao) Sun Ellie Ma inca | Nexxt Intelligence #conversationalai #marketresearch

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In a recent online interview with ME +ai : A Marketing Education Community’s Liz Oke, Sonia Carreno, President of the IAB Canada, spoke about the profound influence of AI on marketing and marketing education. Read the full article here: https://hubs.ly/Q02tswSV0 #News #AI #Marketing #Interview #education

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STARTUP CENTRAL - Visual Capitalist does an excellent job of data visualization. This list drawn from deal volume and deal size data drawn from Pitchbook. What I'd give to see Toronto (or another Canadian city) break into this list. We have the innovators, the intellect, the ecosystem and the potential. Time for us to grab the gold and stop settling for bronze. <Yes I'm paraphrasing Tobi here) Link to full article in comments below. #startup #innovators #growth

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How do you build community from scratch? When celebrities launch brands, they already have a fan base who is going to support them. In this episode, Jake Karls, founder of Mid-Day Squares, shares how you can build that "fan base" from the ground up.

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Think Data & Analytics 2024 - Montréal this week was a great event! A few highlights: - Generative AI in PMAX campaigns should be coming to Canada soon - Gemini 1.5 PRO is way more powerful than the others in processing video, audio, pictures and text 😊 - Google Vids will simplify video editing on the go - Consent Mode conversion modeling can recover 65% of the conversions lost to user consent choices. - Enhanced conversions increases conversions by 5% on search and 30% on YT  - Measurement trifecta: Incrementally, experiments, and MMM Incrementality: most businesses run 1 or 2 per year: - Frequency - Seasonality - Baselining -  MMM is long, complex, top level view, navigated with ease by experts  - Meridian self serving MMM tool https://lnkd.in/eEHadgEp   - https://lnkd.in/e4cPWzWu source of truth for 3PCD updates #mmm #consentmode #incrementality #privacy #googleads

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Don’t miss part two in our series on the State of Accessibility in Canada, now live! In part one, we looked at the overall state of accessibility in this country — a kind of report card. This episode we go from the bird’s-eye view to a closer look….at accessibility in branding, marketing, advertising and social media content created by businesses in Canada. What did we find out? For the most part, accessibility’s still mostly an afterthought. Tune in to this episode especially if you’re in marketing or advertising; or you’re a brand manager; or a social media manager; or a webmaster; or a graphic designer; or even a freelancer who does some or all of these things. You’re in for some insights into what’s right and what’s wrong about accessibility in all aspects of marketing, advertising, branding and social media from two people who specialize in helping businesses make sure what they’re creating is accessible. This is an insight-packed conversation with @KellyThibodeau of Squarely Accessible, and Jolene MacDonald, the Founder and Creative Director of Accessibrand. –Download the episode: https://lnkd.in/gS7HcNSe –Listen on Podbean: https://lnkd.in/gmKXfFXQ –Episode transcript: https://lnkd.in/g4Gp5ZQU You can also listen to You Can’t Spell Inclusion Without a D wherever you find your favourite podcasts, including: –Apple Podcasts: https://lnkd.in/g8tKsBwk –Google Podcasts: https://lnkd.in/gWcY3t4z –Spotify: https://lnkd.in/guwv_9fj –iHeart Radio: https://lnkd.in/gP57U7Fm –Amazon Music/Audible: https://lnkd.in/g7jiywzY #YouCantSpellInclusionWithoutAd #EngageTalent #Podcasts #Podcasting #Inclusion #DisabilityInclusion #Accessibility #Marketing #Advertising #Branding

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Our High-Level Architecture process is more than just a plan; it’s a roadmap to achieving your digital goals. Here’s how we do it: 1. Understanding Your Vision: We start by deeply understanding your business objectives and user needs. 2. Strategic Planning: Our team crafts a tailored architecture that aligns with your goals, using a stepwise approach to ensure every decision is strategically sound. 3. Blueprint Creation: We create detailed blueprints that guide the design, development, and deployment phases, minimizing risks and maximizing efficiency. With our methodical approach, your digital projects are set up for success right from the start. Ready to take your project to the next level? Discover our full process below! #DigitalArchitecture #StrategicPlanning #Innovation

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Tired of Your BC Business Getting Lost Online? ️ Search No More! I help businesses dominate local searches & attract new customers. Let's unlock the power of Local SEO! . . . #BCBusiness #LocalSEO #DigitalMarketing #VancouverSEO #VictoriaSEO #FraserValleySEO #KelownaSEO #LetsTalkSEO #GrowYourBusiness #AttractLocalCustomers #IncreaseWebsiteTraffic #BoostSales #GMBListing #ContentMarketing #CitationBuilding #OnlineReviews #SocialMediaMarketing #MobileOptimization #VoiceSearch #LongTailKeywords #LocalContent #CommunityEngagement #RankHigher #BeSeenOnline #ResultsDriven #MarketingStrategy #AvonMarketing #LetsConnect #LetsGrowTogether #CanadaBusiness Esha S. Avon Marketing & Media Inc.

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Happy #EarthDay2024! 🌎 Today, as we celebrate our planet, let’s look to the future with hope. If that's something you need today, get inspired by the trailblazing ventures from Foresight Canada and Social Innovation Canada's #EarthTech2050 program, accelerating technologies that can confront Canada's most urgent climate challenges head on. From revolutionizing organic waste into sustainable fertilizers to offering scalable carbon removal solutions for large emitters, these ventures can reshape our future. The solutions are within reach like never before. Join us in supporting them and let's pave the way to a sustainable future. Read more: https://hubs.la/Q02tHkHK0 Hear about these and more groundbreaking technologies at Earth Tech: 2050 - Demo Day. 📆 June 5, 10:00am PDT 📍Virtual 🎟️ https://hubs.la/Q02tHj9h0 Earth Tech: 2050 has been made possible by the RBC Foundation, the Peter Gilgan Foundation, and Bullfrog Power.

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Keep local elections local - Solution #1: Reduce campaign contribution limits The current $5,000 limit on campaign contributions is far more than what the average Albertan can afford, which opens the door for large third-party advertisers and donors. We recommend reducing the limit to $2,500 or introducing a population-based limit that is scalable to the municipality to increase donation transparency. Learn more about solution #1 here: https://lnkd.in/gqtxzCyr #ABmunis #ABpoli #ABleg‍

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So. I was planning on telling you this on my Month 3 update, but the cat's out of the bag! ✨Acquisition Complete!✨ Now we're LIVE 🔴 (Some sleepless nights included) come check us out! 📢For any SMB that needs marketing help, or wants to learn more on how to do it themselves, do point them to our new darling: diymarketin.com 📢 With this blog + newsletter (read: community-in-the-making), we set out to give more tools and resources in bite-sized formats to SMB owners & operators that want to tackle marketing. It's not just about our agency, it's about helping the community how we can with our skills and knowledge. #marketing #acquisition #rebrand #SMB #smallbusinesshelp #DIY #DIYbusinessHelp #tools #resources #blog #newsletter

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This recent Times investigation into BNN Breaking exposes a troubling trend in the media industry. AI-generated content, intended to ease journalistic workloads, is increasingly used to spread misinformation. This undermines public trust and devalues the essential role of factual reporting. We need to harness #AI to enhance the news reader's experience, not erode it with unreliable stories and misleading narratives​. #artificialintelligence #genai #misinformation #fakenews #aigeneratedcontent https://lnkd.in/gvcbPcBq

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Remember the last ad that truly made you feel something? Storytelling is the most powerful tool, but it's often under-utilized. 😔 What does storytelling do? Deeper Connections❤️: Stories create a bridge between brand and audience. Shared experiences making them feel like they're part of something bigger. Memorable Impact🧠: Facts fade, but stories stick. A compelling narrative sets your brand apart from the noise, leaving a lasting impression on your audience. Action Through Emotion🔥: Stories have the power to move hearts and minds. By evoking emotions, you can inspire action, encouraging customers to choose your brand and become your biggest fans. As Maya Angelou said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Let your brand story make a lasting impression. Let's share genuine stories and build a more meaningful connection with those we want to reach.

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🔍📚 At USask, we have some great tools to help you ensure your content is accessible! ✨ Canvas Accessibility Checker: This tool reviews content in the Canvas Rich Content Editor (RCE) for alt text on images, text contrast, and proper formatting of lists and tables. Note: You'll need to check each page individually. ✨ Microsoft Accessibility Checker: Available in Outlook, Word, PowerPoint, Excel, and OneNote, this tool opens an "Accessibility pane" with a list of errors and warnings, plus how-to-fix recommendations. ⚠️ Remember: These tools are super helpful, but they don’t catch everything. Always combine automated checks with a human review to ensure your materials are fully accessible. #Accessibility #USask #Inclusion #TechTools #EdTech

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