Miranda Miller

Owen Sound, Ontario, Canada Contact Info
3K followers 500+ connections

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    Ghostwriting, Copywriting, Content Strategy, Search Engine Optimization (SEO), and Marketing Consulting

About

Publishing professional and content strategist with wide-ranging experience in strategy…

Articles by Miranda

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Activity

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Publications

Projects

  • Content Audit - B2B Software

    - B2B organization's content (blog, website, whitepapers, case studies and social) audited and evaluated for quality, depth, search optimization, and engagement, among other factors.

    - Customer journey gaps identified and content planning adjusted.

    - Content development support provided on an ongoing basis.

  • Content Audit & Customer Journey Mapping - Big Ticket B2C

    - Pieces of content audited (blog posts, guides, brochures, infographics and SlideShares): +/-700

    - Content mapped to 5-7 needs in each of 3 stages in the customer journey and broken out across 6 product categories.

    - Close to 50 thin/outdated pieces marked for unpublishing and deindexing.

    - +/-200 pieces earmarked for updates to bring in line with current priorities

    - Over 70 new pieces of engaging, optimized content developed to fill gaps identified in the audit -…

    - Pieces of content audited (blog posts, guides, brochures, infographics and SlideShares): +/-700

    - Content mapped to 5-7 needs in each of 3 stages in the customer journey and broken out across 6 product categories.

    - Close to 50 thin/outdated pieces marked for unpublishing and deindexing.

    - +/-200 pieces earmarked for updates to bring in line with current priorities

    - Over 70 new pieces of engaging, optimized content developed to fill gaps identified in the audit - blog posts, SlideShares, infographics, guides.

    - Each piece catalogued according to its place in the customer journey and the questions it answers, to give colleagues across the organization access to content to inform targeted email, social media, paid syndication and other marketing campaigns.

  • Quark Expeditions Blog Strategy & Content Creation

    Working with internal marketing and content teams to develop an effective blog strategy, to expand the tourism operator's reach and build authority. Creation of blog and newsletter content.

    See project

  • Government of Ontario Website

    Content creation for new website for Government of Ontario Ministry of Economic Development, Trade and Employment. Project completed within scope of Supplier Agreement effective to March, 2015.

    See project

  • Government of Ontario Ministry of Economic Development, Trade and Employment

    Ontario profile for Chamber of Commerce France-Canada, specific to dynamic economic sectors including energy and innovation.

    See project

  • "Employment in the Digital Age" online course series

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    Tasked with the design and creation of a series of three online courses for youth entering the workplace. Each course is self-directed and focuses on digital communications and data skills youth need to succeed in the modern workplace. Project partners are Adult Learning Centers Grey Bruce Georgian and Adult Learning Programs of Perth, with funding from Employment Ontario.

    Other creators

  • Ningwakwe Learning Press - Financial Literacy Content Creation

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    OALCF consulting and financial literacy activity creation for Ministry of Colleges, Training and Universities-funded series of books.

    Other creators

  • ClickZ.com Editing

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    Managed team of 90+ contributing columnists for online marketing industry publication on short-term contract basis.

    See project

  • Ningwakwe Learning Press - Book Editing & Technical Writing (Education)

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    Freelance writing and editing for Aboriginal company which has successfully produced quality printed materials and publications of books since 1999. Projects include copyediting books for print and technical writing of literacy educator resources.

    Other creators
    See project

Organizations

  • International Society of Managing & Technical Editors

    Member

    - Present

    The International Society of Managing and Technical Editors (ISMTE) connects, educates and provides resources for professionals who are passionate about the operations of peer-reviewed publications.

  • Professional Writers Association of Canada

    Professional Member

    -

    www.pwac.ca - Serves Canadian non-fiction freelance writers across the country, with goals to: - Promote the value, rights and interests of professional non-fiction Canadian writers - Deliver outstanding resources and professional development to Canada’s freelance writers - Provide a critical bridge to connect writers with clients

  • Canadian Media Guild

    Member

    -

    The Canadian Media Guild is a democratic trade union representing 6,000 workers in the Canadian media. Members work at the Canadian Broadcasting Corporation/Société Radio-Canada (CBC/SRC), The Canadian Press, Reuters, Agence France-Presse (AFP), TVO, TFO, the Aboriginal Peoples Television Network (aptn), ZoomerMedia, Shaw Media and CKOI Radio Gatineau (Québec). We also represent media freelancers. See Miranda Miller's profile at http://cmgfreelance.ca/en/profile/Miranda%20Miller/.

  • Owen Sound Chamber of Commerce

    Member

    -

  • Canadian Hemophilia Society

    Advisory Board Member

    -

    Serving as a strategic thought leader, collaborator and catalyst for action representing Canadians with hemophilia and rare bleeding disorders. Specifically, providing direction in the areas of event and online marketing.

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