Hessie Jones

Hessie Jones

Toronto, Ontario, Canada
8K followers 500+ connections

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    Marketing Strategy, Content Marketing, and Blogging

About

As a seasoned digital and privacy strategist, I continue to challenge the notion of…

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Experience & Education

  • Forbes

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Volunteer Experience

  • Women in AI Ethics™ Graphic

    Collective Member

    Women in AI Ethics™

    - Present 4 years

    Science and Technology

    The Women in AI Ethics™ (WAIE) is a fiscally sponsored project of Social Good Fund, a California nonprofit corporation and registered 501(c)(3) organization with a mission to increase recognition, representation, and empowerment of brilliant women in this space who are working hard to save humanity from the dark side of AI.

  • Conquer COVID19 Graphic

    Volunteer

    Conquer COVID19

    - 6 months

    Health

    We are a grassroots incubator facilitating access to priority products that are in short supply but essential for the healthcare community during the Covid-19 pandemic

  • Humans For AI Graphic

    CMO

    Humans For AI

    - 8 months

    Education

    Our Mission
    At Humans For AI, we believe that artificial intelligence is going to change life as we know it today! AI will be as pervasive as the Internet and Mobile Technologies. AI’s influence is not going to be restricted to tech roles – it is going to change how nurses, pilots, physical therapists, small business owners, investment bankers and farmers all do their jobs.

    No matter what your job is today, it is going to look significantly different in the future – thanks to…

    Our Mission
    At Humans For AI, we believe that artificial intelligence is going to change life as we know it today! AI will be as pervasive as the Internet and Mobile Technologies. AI’s influence is not going to be restricted to tech roles – it is going to change how nurses, pilots, physical therapists, small business owners, investment bankers and farmers all do their jobs.

    No matter what your job is today, it is going to look significantly different in the future – thanks to underlying AI technologies. The workforce of the future needs to be AI-savvy and that we have a unique opportunity to make this future workforce as diverse as the real world.

    Humans For AI aims to build the diverse workforce of the future leveraging the existing AI technologies.

    Our approach is four-fold:

    Broaden the pipeline of minorities currently in tech careers, seeking to move to careers in AI by being the go to destination for all things AI because we believe that diversity of thought and opinion ultimately builds better products.

    Open and inclusive community of people interested in AI by facilitating interactions with experts, practitioners and thought leaders in the field.

    Leverage AI to release a set of free products built by this community to further our mission of bringing diversity to AI.

    Demystify AI by providing a basic understanding of the concepts, thinking and events in AI for novices and non-technical people interested in how AI will impact their lives and their jobs.

    We are on a mission to build a more diverse workforce for the future.

  • Hugging Face Graphic

    PII Governance lead

    Hugging Face

    - Present 2 years 8 months

    Science and Technology

    PII Definition and Guidance Framework for anonymization

Publications

  • Evolve: Marketing (^as we know it) is Doomed

    Broadsuite, Inc.

    Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing’s role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands.

    From direct marketing to social…

    Right now, Marketing is the business function that is changing more rapidly than any other. Driven by the shift in digital information and social media, the buyer's journey is evolving at a breakneck pace; business needs to evolve too. Marketing’s role has always been about creating customers, and like the buyer's journey, this role has changed dramatically. We are now tasked with including customers in developing products that adapt to their demands.

    From direct marketing to social media to content marketing to online influence, every facet of business communication is changing. The role of Marketing is expanding, and along with it, best practices must be transformed. Today's marketer must understand the vast number of channels through which businesses communicate with their customers. They must also understand how to build meaningful relationships with consumers to spread awareness, build brand affinity, maximize word of mouth and drive external influence. The end goal is to create not just a customer, but also an advocate who becomes a purveyor of your brand.

    This book will help you:
    * Better understand the seismic shift in marketing that has taken place over the past 20 years.
    * See clearly the opportunity to achieve marketing ROI rather than chasing meaningless metrics.
    * Learn what brands are doing to achieve community and build loyal customers who spread their brand promise.
    * Learn what brands really need to consider when investing in social media programs, and where you may have been misled.
    * Build confidence that your marketing strategy aligns with the trends taking place in traditional and digital marketing.

    Marketers must evolve, because marketing, as we know it, is doomed. But it isn't too late; in fact, you are in exactly the right place to start your journey into the future of marketing.

    Other authors
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  • Timereaction: Rethinking Information

    Huffington Post

    Efficiency. Agility. The new competitive advantage. The conditions of increasingly networked markets, the pummeling volume of unstructured discussions, plus an increasingly unstable global economy are forcing companies to adapt quickly with less resources. What complicates this is the increasing reliance on extracting meaning from the real-time information and applying "rapid-learning" strategies to replace those traditional three-year plans.

    Other authors
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Courses

  • Introduction to R

    DataCamp

  • Machine Learning with R and Python

    -

Projects

Languages

  • English

    Native or bilingual proficiency

Organizations

  • Rotman School of Commerce

    Guest Lecturer - Social Media, Big Data, Social CRM

    - Present

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